TrendForce: Apple Overtook Samsung to Become World's Largest Smartphone Maker in Fourth Quarter

Apple produced 77.6 million iPhones units in the fourth quarter of 2020, 69.8 million of which were iPhone 12 models, helping the company overtake Samsung to become the top global smartphone brand, according to TrendForce.

galaxy s21 iphone 12 pro max front feature2
The analysts' latest report says Apple sold 10 million more phones than its biggest rival over the quarter, with Samsung selling 67 million phones, a quarter-on-quarter decline of 14%. By contrast, Apple recorded an 85% increase QoQ, driven in part by Apple's support for 5G across its latest smartphone lineup and its adoption of an aggressive pricing strategy.

Even though the share of high-end models in global smartphone sales shrank in 2020 due to the COVID-19 pandemic, Apple was able to push through the headwinds and capture market share by introducing 5G models and adopting an aggressive pricing strategy. Apple produced 77.6 million units of iPhones in 4Q20, an 85% increase QoQ, thereby overtaking Samsung and ranking first amongst all smartphone brands. It should also be pointed out that iPhone 12 devices accounted for about 90% of the iPhone production in 4Q20.

TrendForce foresees higher than expected sales for all manufacturers in the first quarter of this year. "Historically, smartphone production tends to experience a QoQ drop of around 20% for the first quarter as demand collapses from the peak-season level of the fourth quarter of the preceding year," say its analysts. "However, the performance of the first quarter of this year is expected to defy seasonality."

To that end, sales of ‌iPhone‌ 12 devices are likely to remain strong in the first quarter of 2021, and total ‌iPhone‌ production are expected to reach 54 million units, with ‌iPhone‌ 12 models again accounting for about 80% of this figure.

Despite Samsung losing ground on Apple in the last quarter, TrendForce expects Samsung to top the global smartphone production ranking for the whole of 2021, thanks to its new flagship Galaxy S21 lineup and the adoption of promotional pricing to boost sales of its latest high-end devices.

However, the analysts believe Samsung's ability to retain the leadership position will prove increasingly challenging as it continues to lose market share to Chinese brands like Oppo and Xiaomi, which have risen rapidly over the past few years thanks to devices that boast better price-performance ratio compared to Samsung's offerings.

Today's report lines up with the latest data gathered by Gartner, which found that Apple overtook Samsung to become the largest smartphone vendor worldwide in the fourth quarter of 2020, a feat not achieved by Apple since 2016.

Related Forum: iPhone

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...

Top Rated Comments

69Mustang Avatar
56 months ago

It has been postulated here that apple is not Samsung’s direct competitor, but other android manufacturers are. Seems like this is a truism.
That's really always been the case. A customer decides iOS or Android. If it's iOS then it's over. Regardless of the model decision, all the revenue flows into the same coffers. If it's Android then the competition actually begins. Rivals exist at the budget, mid tier, and high end categories. Rarely is Samsung the cheapest option in any of those categories.

Apple's competition is Apple.
Score: 9 Votes (Like | Disagree)
I7guy Avatar
56 months ago
It has been postulated here that apple is not Samsung’s direct competitor, but other android manufacturers are. Seems like this is a truism.
Score: 4 Votes (Like | Disagree)
69Mustang Avatar
56 months ago

Apple against everyone and apple won and will continue to win, the anti American Samsung fans just won't give up.
It is kind of funny, if they put their anger towards Samsung and not apple maybe they would get results, all these Samsung fans call out Tim Cook what about the ceo of Samsung, the guy has been napping for 3 years
The choice of a commodity electronic device is a factor in a person's patriotism? o_O Bruh...

/walks away slowly

/runs
Score: 3 Votes (Like | Disagree)
djcerla Avatar
56 months ago

And then in the first quarter when new Samsung Sxx comes out it'll be Samsung again as the newest iPhone model is old by then. But Q4 it'll be the other way around as the iPhone will be new and the flagship Samsung old.

rinse and repeat. Another 'news'
Care reading the article?


a feat not achieved by Apple since 2016.
Score: 3 Votes (Like | Disagree)
Shanghaichica Avatar
56 months ago
I’m sure we’ve had a thread like this already.
Score: 3 Votes (Like | Disagree)
szw-mapple fan Avatar
56 months ago

That's really always been the case. A customer decides iOS or Android. If it's iOS then it's over. Regardless of the model decision, all the revenue flows into the same coffers. If it's Android then the competition actually begins. Rivals exist at the budget, mid tier, and high end categories. Rarely is Samsung the cheapest option in any of those categories.

Apple's competition is Apple.
That's mostly true, but there are still a decent amount of customers who only rely on 3rd party apps or google services, which work very well on both iOS and Android. They have the freedom to select a high end Android or an iPhone. I personally know some people who have switched over back and forth depending on the price and hardware design over the years.
Score: 2 Votes (Like | Disagree)