Apple TV+ Billie Eilish Documentary Drew Record Number of New Subscribers

"Billie Eilish: The World's A Little Blurry" has become the biggest Apple TV+ hit among young adults so far and has driven a record number of new subscribers to the service, according to Deadline.

billie eilish documentary

Apple does not divulge subscriber numbers or viewing figures for ‌Apple TV+‌, but according to industry sources speaking to Deadline, the documentary drew a record-breaking 33 percent new viewers to the service. Young adult audiences reportedly fueled the momentum of new subscribers since the film premiered on Thursday, February 25, and half of the film's audience came from outside the United States.

The documentary is described as a "true coming of age story," following the young singer-songwriter and her rise to stardom. It offers an intimate look into her journey as a seventeen-year-old navigating life on the road, stage, and at home with her family while she writes, records, and releases her first album.

Apple paid $25 million for the R.J. Cutler-directed documentary in December 2019, battling against other streaming services for the rights in a bidding war. The record-breaking increase in subscribers and the capture of the young adult audience indicates that the move seems to have paid off.

Top Rated Comments

satchmo Avatar
16 months ago

Cant wait for all the “who is he?” And “her music is terrible” comments about to appear by people who don’t know or listen to new music. ?

for the record, Billie Eillish is awesome.
I’m an old fart and I think she’s talented.

I mean she’s freakin’ 19 years old! I was hanging out at the mall at that age.

Never judge a book by its cover. Give her a listen before you judge.
Score: 13 Votes (Like | Disagree)
steevn Avatar
16 months ago
Cant wait for all the “who is he?” And “her music is terrible” comments about to appear by people who don’t know or listen to new music. ?

for the record, Billie Eillish is awesome.
Score: 10 Votes (Like | Disagree)
AppleInLVX Avatar
16 months ago

Cant wait for all the “who is he?” And “her music is terrible” comments about to appear by people who don’t know or listen to new music. ?

for the record, Billie Eillish is awesome.
OK, I'll defer to that assessment, as I don't know the first thing about her. But it IS a little weird to me just how much coverage this show has gotten the last little while. Surely she didn't cure cancer or something. I just don't get why this is flung in front of me so often. There have been other documentaries that have flown entirely below the radar. I don't get why this person is so special.
Score: 9 Votes (Like | Disagree)
jayducharme Avatar
16 months ago
This was a brilliant move by Apple and targeted their favored demographic. Eilish is edgy yet inoffensive, and she has an unpretentious screen presence that makes her really relatable to that demographic. IMO her brother is a brilliant audio engineer and is a big part of her success. It will be interesting to see how she continues to evolve as an artist.
Score: 9 Votes (Like | Disagree)
dmylrea Avatar
16 months ago

Judging from the sheer number of comments here this is a great thing! Glad to see Apple finally making the transition from a creative content tool creator company to a consumer services company! Bravo Tim!
"Sheer number of comments"? Your post was #6. ?
Score: 6 Votes (Like | Disagree)
1applerules1 Avatar
16 months ago
it’s a great point in time to be a musician! Standards are low.
Score: 6 Votes (Like | Disagree)

Related Stories

comcast apple tv

Apple TV+ Launching for Comcast Xfinity Customers Starting Today

Monday March 7, 2022 8:01 am PST by
Apple and Comcast today announced that Apple TV+ will be available across Xfinity X1, Xfinity Flex, and XClass TV on all eligible devices starting today and in the coming days. As part of the expansion of TV+ across Comcast services, Apple will be offering Xfinity customers access to the "first seasons of many of its most popular shows, as well as the blockbuster Apple Original film...
apple tv plus banner

Michael Douglas to Star as Benjamin Franklin in Upcoming Apple TV+ Series

Monday February 28, 2022 1:16 pm PST by
Apple today announced a new Benjamin Franklin show that is set to star award winning actor Michael Douglas as the titular character. The limited drama series is based on the book "A Great Improvisation: Franklin, France, and the Birth of America" by Stacy Schiff. According to Apple's description of the as-of-yet untitled TV series, it will explore the "thrilling story of one of the greatest...
maxresdefault

Humorous New Ad Highlights Apple TV+'s Biggest Stars… Except Jon Hamm

Friday January 21, 2022 11:23 am PST by
Apple TV+ today shared a humorous new ad called "Everyone but Jon Hamm" that is set to air during NFL playoff games this weekend, according to Adweek. In the ad, actor Jon Hamm sits in a lavish home and scrolls through Apple TV+ while humorously complaining about how Apple's original TV shows and films feature numerous big-name celebrities, except for himself. Hamm refers to many stars...
apple tv plus banner

Apple TV+ App Now Rolling Out to Sky Q and Sky Glass TVs

Tuesday December 14, 2021 7:44 am PST by
The Apple TV+ app is now rolling out to Sky Q and Sky Glass TV devices, following a deal between Apple and Comcast earlier this year. Users of the Sky Q set-top box and the new Sky Glass TV will see the Apple TV+ automatically appear on their device, but it is possible to expedite the installation if it has not yet occurred by navigating to Settings, System Management, Resets & Updates, and...
disney plus

Disney+ Has 118.1 Million Subscribers Two Years After Launch

Wednesday November 10, 2021 1:34 pm PST by
Disney+ now has more than 118 million global paid subscribers, Disney announced today in its earnings report for the fourth quarter of 2021 [PDF]. The streaming service has gained 2.1 million subscribers in the last quarter, and 44.4 million subscribers over the course of the last 12 months. In November 2020, Disney+ had 73.7 million subscribers, so its growth over the last year has been...
chromecast with google tv

Apple Removes Ability to Buy and Rent in Update to Apple TV App for Android TV and Google TV

Monday March 21, 2022 7:10 am PDT by
Apple has seemingly removed the ability to buy and rent TV shows and movies in the Apple TV app for Android TV and Google TV in the latest update to the app. When the Apple TV app launched on Google TV early last year and Android TV in the summer, it included the ability to purchase and rent movies and TV shows from the iTunes store, as well as access to Apple TV+. The app is available for...
apple tv plus banner

Apple TV+ Subscribers Who Join for Major Releases Like 'Greyhound' Don't Stick Around

Monday January 31, 2022 1:26 pm PST by
The release of popular Tom Hanks movie "Greyhound" saw a major jump in Apple TV+ subscribers when it launched, but most of those subscribers did not stick around, according to data compiled by subscriber measurement service Antenna and shared by The Wall Street Journal. Apple TV+ saw around 60,000 sign-ups when Greyhound was released on July 10, 2020, with that number not counting those who...
apple tv plus banner

Apple TV+ Expected to Reach 36 Million Subscribers By 2026, Far Short of Rivals

Wednesday October 13, 2021 4:56 am PDT by
Apple's TV+ digital streaming service is expected to have a total of 36 million subscribers by the end of 2026, according to research firm Digital TV Research (via The Hollywood Reporter). According to the research, Disney's wildly successful streaming service will overtake Netflix and reach 284.2 million subscribers by 2026. Netflix by comparison is expected to hit 270.7 million subscribers ...

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...