The iPhone 12 mini, the smallest variant in the iPhone 12 lineup, reportedly accounted for only 5% of sales for the entire 2020 iPhone series in the first half of January in the United States, according to Counterpoint Research cited by Reuters.
Counterpoint Research indicates that handsets over 6 inches such as the iPhone 12, 12 Pro, and 12 Pro Max outperformed smaller models such as the 5.4-inch iPhone 12 mini for the start of this year. The relatively low sales for the 12 mini is expected to be due to a trend in the overall market where consumers are veering away from smaller displays and opting for larger, more immersive smartphone sizes.
Reports of lackluster iPhone 12 mini sales began emerging in early January, and last week JP Morgan analyst William Yang stated in a note seen by AppleInsider that weak demand for the model could result in Apple cutting production entirely in the second quarter of 2021 to allow it to sell through its existing supplies.
Last month Apple reported its quarterly earnings for the first time following the launch of the iPhone 12 in October. While Apple did not disclose specific sales figures for each of the models in the lineup, the company did report $65.60 billion in revenue for its iPhone business alone, a new quarterly record.
I love my iPhone12 mini. I guess I'm in the minority. I think if they had put a telephoto lens on it (instead of wide angle), it might have appealed to more people.
I absolutely love my mini. It's the phone I've been wanting Apple to make for SOOOO many years. Would make me super sad if they dropped it from the lineup in the future.
I think the pandemic has had a huge negative effect on the Mini's sales. The small size is most important when you're going out. When you're at home, you want a bigger screen to watch videos on the bed or couch.
I want an iPhone 12/13 Mini in the future when I can go out a lot more. For now, I will keep my XR because I'm staying home so much.
I have had the Plus/Max variant of the iPhone ever since they started making them. And for whatever reason I was so drawn to the Mini this year. I can say it has been my favorite iPhone ever, I really hope they don't cancel them! Such a joy to hold and it has really helped me cut my screen time down and not be so tied to my phone.
Wednesday April 28, 2021 2:49 pm PDT by Juli Clover
During today's earnings call, Apple CEO Tim Cook was today asked about iPhone 12 sales and which iPhones were the most popular with consumers during the quarter. He confirmed that the iPhone 12 was the most popular, and sales of the iPhone 12 Pro and Pro Max were also strong, but there was no mention of iPhone 12 mini sales.
iPhone 12, of the family, it's the most popular. We saw very strong ...
Monday January 25, 2021 5:31 am PST by Tim Hardwick
Coming in at 5.4-inches, Apple's iPhone 12 mini is one of the smallest premium smartphones on the market, and has received a broadly positive reception amongst its owners, despite reports of lackluster sales compared to Apple's larger iPhone 12 models.
The reason for the smaller margin of iPhone 12 mini sales compared to the iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max is likely a sign of ...
Amid repeated signs of low iPhone 12 mini sales and cuts to production orders, whether or not Apple will release an iPhone 13 mini model later this year has come into question.
The iPhone 12 mini does not appear to be selling as well as Apple had hoped, making up just six percent of iPhone 12 sales in the U.S. in October and November 2020, according to data gathered by Consumer...
A new rumor from Weibo, shared on Twitter by credible leaker l0vetodream, alleges to be the battery capacities for the upcoming iPhone 13 lineup, revealing that all of the 2021 iPhones will feature larger batteries.
According to the rumor, the iPhone 13 Pro Max will feature a 4352mAh battery, compared to the current iPhone 12 Pro Max's 3687mAh battery. The iPhone 13 and iPhone 13 Pro will...
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year.
According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
Friday January 22, 2021 1:49 am PST by Tim Hardwick
Recent reports of Apple cutting iPhone 12 mini production to increase manufacturing capacity for the more popular iPhone 12 Pro were corroborated on Friday by DigiTimes, citing supply chain sources.
Today's report suggests that Apple's smallest iPhone 12 model was launched to target the U.S. and European markets, but the global health crisis has impacted sales in these territories, leading...
Friday February 26, 2021 2:30 am PST by Tim Hardwick
Quarterly shipments of Apple's iPhone 12 series continue to enjoy a year-on-year increase, despite weakening demand for the devices, according to JP Morgan analyst Samik Chatterjee (via AppleInsider).
In an investor note from the analyst, Chatterjee decreased his 2021 iPhone shipment expectations from 236 million units to 230 million units, but noted that this number was still equivalent to...
Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30.
Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro.
iPhone 12 Pro lead times remain ...
Apple is cutting orders for all iPhones by around 20% compared to its plans in December, with the iPhone 12 mini making up the majority of the cutback, according to Nikkei Asia. In line with previous reports, the publication claims that demand for the iPhone 12 mini has been "far lower than Apple initially expected."
The report claims that Apple initially aimed to secure components for up to ...
Tuesday April 20, 2021 10:08 am PDT by Joe Rossignol
Apple today announced that the iPhone 12 and iPhone 12 mini will be available in a new purple color starting April 30, with pre-orders starting this Friday. Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, all available to order beginning today.
iPhone...
Top Rated Comments
I want an iPhone 12/13 Mini in the future when I can go out a lot more. For now, I will keep my XR because I'm staying home so much.