The iPhone 12 mini, the smallest variant in the iPhone 12 lineup, reportedly accounted for only 5% of sales for the entire 2020 iPhone series in the first half of January in the United States, according to Counterpoint Research cited by Reuters.
Counterpoint Research indicates that handsets over 6 inches such as the iPhone 12, 12 Pro, and 12 Pro Max outperformed smaller models such as the 5.4-inch iPhone 12 mini for the start of this year. The relatively low sales for the 12 mini is expected to be due to a trend in the overall market where consumers are veering away from smaller displays and opting for larger, more immersive smartphone sizes.
Reports of lackluster iPhone 12 mini sales began emerging in early January, and last week JP Morgan analyst William Yang stated in a note seen by AppleInsider that weak demand for the model could result in Apple cutting production entirely in the second quarter of 2021 to allow it to sell through its existing supplies.
Last month Apple reported its quarterly earnings for the first time following the launch of the iPhone 12 in October. While Apple did not disclose specific sales figures for each of the models in the lineup, the company did report $65.60 billion in revenue for its iPhone business alone, a new quarterly record.
Friday November 21, 2025 3:53 am PST by Tim Hardwick
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Wednesday November 19, 2025 7:26 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Sunday November 23, 2025 8:48 am PST by Joe Rossignol
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
We're officially less than one week away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these...
Friday November 21, 2025 2:26 am PST by Tim Hardwick
Apple is planning to release new entry-level models across its iPhone, iPad, and Mac categories early next year, with an all-new affordable MacBook the most notable addition to the lineup.
According to a new research report by Jeff Pu of GF Securities seen by MacRumors, Apple will launch the iPhone 17e – its second iteration of the "e" line – in the spring, likely along with a...
I love my iPhone12 mini. I guess I'm in the minority. I think if they had put a telephoto lens on it (instead of wide angle), it might have appealed to more people.
I absolutely love my mini. It's the phone I've been wanting Apple to make for SOOOO many years. Would make me super sad if they dropped it from the lineup in the future.
I think the pandemic has had a huge negative effect on the Mini's sales. The small size is most important when you're going out. When you're at home, you want a bigger screen to watch videos on the bed or couch.
I want an iPhone 12/13 Mini in the future when I can go out a lot more. For now, I will keep my XR because I'm staying home so much.
I have had the Plus/Max variant of the iPhone ever since they started making them. And for whatever reason I was so drawn to the Mini this year. I can say it has been my favorite iPhone ever, I really hope they don't cancel them! Such a joy to hold and it has really helped me cut my screen time down and not be so tied to my phone.
