Amazon today is discounting the 32GB Apple TV 4K to $149.99, down from $179.00. It's been months since we've seen any solid discounts on the Apple TV 4K, so Amazon's $29 markdown today is noteworthy if you're looking to purchase an Apple TV in early 2021.

apple tv 4k bannerNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This version of the Apple TV launched in 2017, introducing 4K and HDR support for the first time in Apple's set-top box. It also supports Dolby Atmos and Dolby Vision, and includes the TV app, which houses Apple's new Apple TV+ streaming service.

$29 OFF
32GB Apple TV 4K for $149.99

The 64GB Apple TV 4K model is also seeing a discount on Amazon, and it's available for $189.99, down from $199.00. We are expected to see a new Apple TV model sometime in 2021, but any specific launch window is unclear.

Our full Deals Roundup has more information on the latest Apple-related sales and bargains. We also track specific Apple TV sales in our dedicated Deals Guide.

Related Roundups: Apple TV, tvOS 14, Apple Deals
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

Corsig Avatar
Corsig
3 weeks ago
Hope this means they are depleting inventory for a new one soon
Score: 33 Votes (Like | Disagree)
LarryJoe33 Avatar
LarryJoe33
3 weeks ago
Still over priced in this competitive streaming market. They should knock another $50 off for making people use that crap remote.
Score: 29 Votes (Like | Disagree)
Rychiar Avatar
Rychiar
3 weeks ago
jeez that thing still costs that much?
Score: 29 Votes (Like | Disagree)
4jasontv Avatar
4jasontv
3 weeks ago

Still over priced in this competitive streaming market. They should knock another $50 off for making people use that crap remote.
Naw the remote is great. Far better than the ad covered Roku. I'd say a mild discount makes sense given it's age, but it's still 5 years ahead of the competition.

My new Samsung Frame TV has 99% of the apps and functionality of the ATV 4k, including AppleTV+ and Apple Music. I haven't fired mine up in two months which was when I got the TV.
To each is own I guess. I prefer privacy.
Score: 9 Votes (Like | Disagree)
ersan191 Avatar
ersan191
3 weeks ago

While I own a 4K Apple TV and would like another for the media room, I'm concerned that this model may already be on the way out and perhaps best to wait till summer. Look at the news about YouTube pulling the app for the previous Apple TV as a harbinger of things to come: YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available ('https://www.macrumors.com/2021/02/03/youtube-apple-tv-third-generation/')
I don't see how YouTube being pulled from a 9 year old unsupported product would have anything to do with a new Apple TV coming out.
Score: 5 Votes (Like | Disagree)
iGüey Avatar
iGüey
3 weeks ago
Now, I can smell a new 6th gen Apple TV likely for the first half of 2021. Come on Apple, bring it to us!
Score: 5 Votes (Like | Disagree)
Read All Comments

Top Stories

microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
Read Full Article • 264 comments
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
Read Full Article • 238 comments
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
Read Full Article • 201 comments
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
Read Full Article • 295 comments
steam apple logo

Valve Ordered to Give Apple Information on 436 Steam Games As Part of Epic Games Legal Case

Thursday February 25, 2021 1:50 am PST by
Valve, the makers behind popular game distribution platform Steam, will be forced to hand over aggregate historical sales, price, and other information on 436 games hosted on the store to Apple, as part of the Apple vs. Epic Games antitrust case. As reported in a paywalled report by Law360, during a virtual discovery hearing on Wednesday, U.S. Magistrate Judge Thomas S. Hixson ordered that...
Read Full Article • 126 comments
apple store macarthur center

Apple Store at MacArthur Center in Virginia Permanently Closing Following Years of Safety Issues at Shopping Mall

Thursday February 25, 2021 4:45 pm PST by
Apple today indicated that its retail store at the MacArthur Center shopping mall in Norfolk, Virginia will be permanently closing after over 14 years of business, although an exact closure date has yet to be announced by the company. Apple has assured that it will be offering all employees at the store other positions within Apple, and said that it looks forward to continuing to serve...
Read Full Article • 64 comments
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
Read Full Article • 679 comments
apple refurbished m1 mac mini

Apple Begins Selling Refurbished M1 Mac Mini

Thursday February 25, 2021 6:42 pm PST by
Apple today began selling certified refurbished Mac mini models with the M1 chip for the first time in the United States and Canada, with prices discounted by approximately 15 percent compared to brand new models as usual. For example, a refurbished Mac mini with the M1 chip, 256GB of SSD storage, and 16GB of unified memory is available for $759, compared to $899 brand new. Other custom...
Read Full Article • 94 comments
qualcomm snapdragon x60 5g

iPhone 13 Lineup Expected to Use Qualcomm's Snapdragon X60 Modem With Several 5G Improvements

Wednesday February 24, 2021 8:10 am PST by
Apple's next-generation iPhone 13 lineup will use Qualcomm's Snapdragon X60 5G modem, with Samsung to handle manufacturing of the chip, according to DigiTimes. Built on a 5nm process, the X60 packs higher power efficiency into a smaller footprint compared to the 7nm-based Snapdragon X55 modem used in iPhone 12 models, which could contribute to longer battery life. With the X60 modem, iPhone...
Read Full Article • 80 comments
2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...
Read Full Article • 530 comments