Amazon today is discounting the 32GB Apple TV 4K to $149.99, down from $179.00. It's been months since we've seen any solid discounts on the Apple TV 4K, so Amazon's $29 markdown today is noteworthy if you're looking to purchase an Apple TV in early 2021.

apple tv 4k bannerNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This version of the Apple TV launched in 2017, introducing 4K and HDR support for the first time in Apple's set-top box. It also supports Dolby Atmos and Dolby Vision, and includes the TV app, which houses Apple's new Apple TV+ streaming service.

$29 OFF
32GB Apple TV 4K for $149.99

The 64GB Apple TV 4K model is also seeing a discount on Amazon, and it's available for $189.99, down from $199.00. We are expected to see a new Apple TV model sometime in 2021, but any specific launch window is unclear.

Our full Deals Roundup has more information on the latest Apple-related sales and bargains. We also track specific Apple TV sales in our dedicated Deals Guide.

Related Roundups: Apple TV, Apple Deals
Buyer's Guide: Apple TV (Buy Now)
Related Forum: Apple TV and Home Theater

Top Rated Comments

Corsig Avatar
Corsig
8 months ago
Hope this means they are depleting inventory for a new one soon
Score: 33 Votes (Like | Disagree)
LarryJoe33 Avatar
LarryJoe33
8 months ago
Still over priced in this competitive streaming market. They should knock another $50 off for making people use that crap remote.
Score: 29 Votes (Like | Disagree)
Rychiar Avatar
Rychiar
8 months ago
jeez that thing still costs that much?
Score: 29 Votes (Like | Disagree)
4jasontv Avatar
4jasontv
8 months ago

Still over priced in this competitive streaming market. They should knock another $50 off for making people use that crap remote.
Naw the remote is great. Far better than the ad covered Roku. I'd say a mild discount makes sense given it's age, but it's still 5 years ahead of the competition.

My new Samsung Frame TV has 99% of the apps and functionality of the ATV 4k, including AppleTV+ and Apple Music. I haven't fired mine up in two months which was when I got the TV.
To each is own I guess. I prefer privacy.
Score: 9 Votes (Like | Disagree)
ersan191 Avatar
ersan191
8 months ago

While I own a 4K Apple TV and would like another for the media room, I'm concerned that this model may already be on the way out and perhaps best to wait till summer. Look at the news about YouTube pulling the app for the previous Apple TV as a harbinger of things to come: YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available ('https://www.macrumors.com/2021/02/03/youtube-apple-tv-third-generation/')
I don't see how YouTube being pulled from a 9 year old unsupported product would have anything to do with a new Apple TV coming out.
Score: 5 Votes (Like | Disagree)
iGüey Avatar
iGüey
8 months ago
Now, I can smell a new 6th gen Apple TV likely for the first half of 2021. Come on Apple, bring it to us!
Score: 5 Votes (Like | Disagree)
Read All Comments

Top Stories

iPad Pro Feature Orange

M1 iPad Pro, M1 iMac, and New Apple TV 4K Start Arriving to Customers in New Zealand and Australia

Thursday May 20, 2021 3:07 pm PDT by
It's now May 21 in Australia and New Zealand, which means customers who preordered an M1 iPad Pro, M1 iMac, or second-generation Apple TV 4K are starting to receive their new devices. Apple customers in Australia and New Zealand are always the first to get their hands on newly released products due to time zone differences, and they'll soon be sharing first impressions and photos on social...
Read Full Article • 156 comments
apple tv 4k3

UK Retailer Argos Selling New Apple TV 4K a Day Early [Update: Not Any More]

Thursday May 20, 2021 2:03 am PDT by
Apple's updated Apple TV 4K isn't officially supposed to launch until Friday, May 21, but it appears that UK retailer Argos has jumped the gun by offering customers in-store pickup today. Twitter user @ApplWatcher was first to note that Argos has been allowing pre-orders to go out a day early, with many store locations offering collection "right away" or after 4:00 p.m. UK local time. At ...
Read Full Article • 73 comments
Apple TV 4k 60fps YouTube Feature

YouTube Enables 4K Video Playback at 60FPS on New Apple TV 4K

Friday May 21, 2021 8:16 am PDT by
Enabled by the new and more powerful Apple TV 4K, YouTube has enabled 4K video playback at 60 frames per second for its Apple TV app, rather than the previously capped 30 frames per second. YouTube rolled out 4K support for its Apple TV app in October; however, to much disappointment to users, playback was limited to only 30 frames per second. Thanks to the new powerful A12 Bionic...
Read Full Article • 96 comments
iMac and iPad May 21 Feature Green 2

New M1 iPad Pros, 24-Inch M1 iMacs, Apple TV 4K, and Siri Remote Now Available to Order

Friday April 30, 2021 5:02 am PDT by
Apple is now accepting orders for the new 11 and 12.9-inch M1 iPad Pro models, 24-inch M1 iMacs, second-generation Apple TV 4K, redesigned Siri Remote, and other various accessories through its online storefront and the Apple Store app. Pricing on the new M1 iPad Pro models, which are the fastest iPads to date, starts at $799 for the 11-inch version and $1099 for the 12.9-inch version, which ...
Read Full Article • 321 comments
Siri Remote 2 harder to lose Feature

Apple Exec: New Apple TV Remote Doesn't Need Find My Because It's Thicker and Harder to Lose

Friday May 21, 2021 1:04 pm PDT by
Apple has been promoting the new M1 iMac, M1 iPad Pro, and second-generation Apple TV 4K following their announcements, and Apple's vice president of product marketing for home and audio Tim Twerdahl today did an interview with MobileSyrup to discuss the revamped Apple TV 4K and the updated Siri Remote. Prior to the release of the new Apple TV 4K, there were rumors that the updated remote...
Read Full Article • 335 comments
iMac and iPad May 21 Feature Triad

New iMac, iPad Pro, and Apple TV 4K Available at Apple Stores Starting May 21

Tuesday May 18, 2021 5:06 am PDT by
Apple today confirmed that the new 24-inch iMac, iPad Pro, and updated Apple TV 4K will be available for customers in Apple Stores and retail locations around the world on Friday, May 21. Pre-orders for the products began earlier last month, and Apple previously said the new products will be available in the second half of May. The new iPad Pro features the M1 Apple silicon chip, first...
Read Full Article • 16 comments
Apple unveils the next gen of AppleTV4K 042021 big

Apple Announces New Apple TV 4K with A12 Bionic Chip and Upgraded Siri Remote

Tuesday April 20, 2021 10:20 am PDT by
Apple today announced a new version of the Apple TV 4K, simply called the new Apple TV 4K, with the A12 Bionic Chip and an all-new Siri Remote. The addition of the A12 Bionic Chip provides a significant boost in graphics performance, video decoding, and audio processing. The set-top box now supports high frame rate HDR and Dolby Vision video, enabling fast-moving action at 60 frames per...
Read Full Article • 382 comments
Apple unveils the next gen of AppleTV4K 042021 big

AppleCare+ for Apple TV Now Available for the First Time

Tuesday April 20, 2021 1:14 pm PDT by
Following the launch of an updated and more powerful Apple TV 4K with an A12 Bionic chip, Apple today introduced AppleCare+ for Apple TV for the first time, offering customers extended coverage for their Apple TV. For the first time, customers can now purchase extended coverage with AppleCare+ for their Apple TV. With extended coverage, customers receive three extra years of protection from...
Read Full Article • 41 comments
apple tv 4k design clue

Leaker Claims New Apple TV 4K to Launch May 21

Thursday April 29, 2021 2:15 am PDT by
Serial leaker Jon Prosser has today claimed the new Apple TV 4K will launch on May 21, the same day that the new redesigned 24-inch iMac and new iPad Pro models are now expected to become available, based on retailer listings. Prosser's claim came in a tweet updating his earlier predictions for the launch dates of Apple's new iPad Pro, shortly after MacRumors broke the news about UK retailer ...
Read Full Article • 76 comments
Apple unveils the next gen of AppleTV4K 042021 big

New Apple TV 4K Supports WiFi 6, Thread and HDMI 2.1

Tuesday April 20, 2021 1:21 pm PDT by
In addition to a new Siri Remote and a faster A12 processor, the refreshed Apple TV 4K that Apple announced today has a number of other notable hardware improvements. The new Apple TV 4K is equipped with an HDMI 2.1 port instead of an HDMI 2.0a port, and it offers support for 4K 60 fps HDR video output. Code recently found in tvOS 14.5 suggested the new Apple TV could support 4K 120Hz...
Read Full Article • 202 comments