Deals: 32GB Apple TV 4K Gets Rare Discount, Available for $149.99 on Amazon ($29 Off)

Amazon today is discounting the 32GB Apple TV 4K to $149.99, down from $179.00. It's been months since we've seen any solid discounts on the Apple TV 4K, so Amazon's $29 markdown today is noteworthy if you're looking to purchase an Apple TV in early 2021.

apple tv 4k bannerNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This version of the Apple TV launched in 2017, introducing 4K and HDR support for the first time in Apple's set-top box. It also supports Dolby Atmos and Dolby Vision, and includes the TV app, which houses Apple's new Apple TV+ streaming service.

The 64GB Apple TV 4K model is also seeing a discount on Amazon, and it's available for $189.99, down from $199.00. We are expected to see a new Apple TV model sometime in 2021, but any specific launch window is unclear.

Our full Deals Roundup has more information on the latest Apple-related sales and bargains. We also track specific Apple TV sales in our dedicated Deals Guide.

Related Roundups: Apple TV, Apple Deals
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

15 New Things Your iPhone Can Do in iOS 18

18 New Things Your iPhone Can Do in iOS 18.1

Monday October 21, 2024 1:44 am PDT by
Apple is expected to release iOS 18.1 on Monday, October 28, bringing the first set of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update marks the first significant step forward in Apple's AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine learning and large language models. There are a ...
Tim Cook Vision Pro

Tim Cook Admits Truth About Vision Pro Following Lackluster Sales

Monday October 21, 2024 8:21 am PDT by
The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple Intelligence, and more. Image Credit: Vanity Fair Cook admitted that the Vision Pro headset is not a mass-market product due to its high price. "At $3,500, it's not a mass-market product," said Cook. "Right now, it's an early-adopter product. People who want to have...
airpods pro 2 pink

Apple Releases New AirPods Pro, AirPods, and AirPods Max Firmware

Tuesday October 22, 2024 11:39 am PDT by
Apple today released a new firmware update for the original AirPods Pro, the AirPods 2, the AirPods 3, and the Lightning version of the AirPods Max headphones. The new firmware is version 6F21, up from the prior 6A326 firmware that these devices were previously running. There is no word on what's included in the firmware, but given that these are all older models, it is likely that the new...
apple vision pro orange

Report: Apple May Stop Producing Vision Pro by the End of 2024

Wednesday October 23, 2024 6:11 am PDT by
Apple has abruptly reduced production of the Vision Pro headset and could stop making the current version of the device completely by the end of 2024, The Information reports. Citing multiple people "directly involved" in making components for the headset, the report says that the scaling back of production began in the early summer. This indicates that Apple now has a sufficient number of...
M4 Mac mini Silver Perspective

5 Reasons to Get Excited About the New Mac Mini

Wednesday October 23, 2024 6:55 am PDT by
Apple's Mac mini has long been a powerhouse in a compact form, offering impressive performance in a small package. With rumors swirling about a completely overhauled new model that is likely just days away from being announced, anticipation is building for what Apple has in store. From enhanced connectivity to major hardware upgrades, the upcoming Mac mini promises to bring significant...
M4 Mac mini Ortho Black Cooler

Gurman: 'M4 Mac Launch' is 'Next Week'

Tuesday October 22, 2024 10:29 am PDT by
Just a few hours after claiming that the first Macs with M4 chips are launching "very soon," Bloomberg's Mark Gurman has followed up with a slightly more specific timeframe. In his latest social media post today, he said an "M4 Mac launch" is on Apple's schedule for next week, but he did not mention a specific day. A concept of a smaller Mac mini with front-facing USB-C ports "Busy week for...
m3 mbp space black

Gurman: New MacBook Pro, iMac, and Mac Mini Models With M4 Chips Launching 'Very Soon'

Tuesday October 22, 2024 7:11 am PDT by
Apple is planning to launch its first Macs with the M4 series of chips "very soon," according to Bloomberg's Mark Gurman. In a social media post today, Gurman said these Macs will include new MacBook Pro, iMac, and Mac mini models specifically. He continues to expect the next Mac mini to feature a "revamped" design, in line with his previous reporting that said the new model will be nearly...
mac magic keyboard

Apple Working on New Magic Mouse 2, Magic Trackpad 2 and Magic Keyboard

Monday October 21, 2024 10:59 am PDT by
Apple may soon release new versions of the Magic Mouse, Magic Keyboard, and Magic Trackpad, according to code found in the iOS 18.1 release candidate by MacRumors contributor Aaron Perris. There are references to a new Magic Mouse 2, Magic Trackpad 2, and several Magic Keyboards, which would include versions with Touch ID and number pads, as well as models without. While there is no...
airpods pro 2 hearing aids

Apple Confirms AirPods Pro 2 Hearing Features Launching in iOS 18.1 Next Week

Monday October 21, 2024 5:32 am PDT by
Apple will release iOS 18.1 next week, introducing a suite of advanced hearing health capabilities to the AirPods Pro 2 and the first Apple Intelligence features. The timing of the update was confirmed by reviewers who were given early access to the AirPods Pro 2's new hearing health features, which are now known to be included in the update. The update will include three core features:...
Whatsapp Feature

WhatsApp for iOS Gets New Home Screen Widget for Chats, Camera Updates

Monday October 21, 2024 2:37 pm PDT by
Popular messaging app WhatsApp was today updated to add a new Home Screen widget that's specific to chats. The widget is available on the iPhone after updating to version 24.21.81, which came out this afternoon. After updating the widget can be added to the Home Screen using the Edit interface. Users can choose from Recents, Favorites, Pinned, or Frequently Contacted to get quick access to...

Top Rated Comments

Corsig Avatar
49 months ago
Hope this means they are depleting inventory for a new one soon
Score: 33 Votes (Like | Disagree)
LarryJoe33 Avatar
49 months ago
Still over priced in this competitive streaming market. They should knock another $50 off for making people use that crap remote.
Score: 29 Votes (Like | Disagree)
Rychiar Avatar
49 months ago
jeez that thing still costs that much?
Score: 29 Votes (Like | Disagree)
4jasontv Avatar
49 months ago

Still over priced in this competitive streaming market. They should knock another $50 off for making people use that crap remote.
Naw the remote is great. Far better than the ad covered Roku. I'd say a mild discount makes sense given it's age, but it's still 5 years ahead of the competition.

My new Samsung Frame TV has 99% of the apps and functionality of the ATV 4k, including AppleTV+ and Apple Music. I haven't fired mine up in two months which was when I got the TV.
To each is own I guess. I prefer privacy.
Score: 9 Votes (Like | Disagree)
ersan191 Avatar
49 months ago

While I own a 4K Apple TV and would like another for the media room, I'm concerned that this model may already be on the way out and perhaps best to wait till summer. Look at the news about YouTube pulling the app for the previous Apple TV as a harbinger of things to come: YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available ('https://www.macrumors.com/2021/02/03/youtube-apple-tv-third-generation/')
I don't see how YouTube being pulled from a 9 year old unsupported product would have anything to do with a new Apple TV coming out.
Score: 5 Votes (Like | Disagree)
iGüey Avatar
49 months ago
Now, I can smell a new 6th gen Apple TV likely for the first half of 2021. Come on Apple, bring it to us!
Score: 5 Votes (Like | Disagree)