Amazon today is discounting the 32GB Apple TV 4K to $149.99, down from $179.00. It's been months since we've seen any solid discounts on the Apple TV 4K, so Amazon's $29 markdown today is noteworthy if you're looking to purchase an Apple TV in early 2021.

apple tv 4k bannerNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This version of the Apple TV launched in 2017, introducing 4K and HDR support for the first time in Apple's set-top box. It also supports Dolby Atmos and Dolby Vision, and includes the TV app, which houses Apple's new Apple TV+ streaming service.

$29 OFF
32GB Apple TV 4K for $149.99

The 64GB Apple TV 4K model is also seeing a discount on Amazon, and it's available for $189.99, down from $199.00. We are expected to see a new Apple TV model sometime in 2021, but any specific launch window is unclear.

Our full Deals Roundup has more information on the latest Apple-related sales and bargains. We also track specific Apple TV sales in our dedicated Deals Guide.

Related Roundups: Apple TV, Apple Deals
Buyer's Guide: Apple TV (Don't Buy)
Related Forum: Apple TV and Home Theater

Top Rated Comments

Corsig Avatar
Corsig
45 months ago
Hope this means they are depleting inventory for a new one soon
Score: 33 Votes (Like | Disagree)
LarryJoe33 Avatar
LarryJoe33
45 months ago
Still over priced in this competitive streaming market. They should knock another $50 off for making people use that crap remote.
Score: 29 Votes (Like | Disagree)
Rychiar Avatar
Rychiar
45 months ago
jeez that thing still costs that much?
Score: 29 Votes (Like | Disagree)
4jasontv Avatar
4jasontv
45 months ago

Still over priced in this competitive streaming market. They should knock another $50 off for making people use that crap remote.
Naw the remote is great. Far better than the ad covered Roku. I'd say a mild discount makes sense given it's age, but it's still 5 years ahead of the competition.

My new Samsung Frame TV has 99% of the apps and functionality of the ATV 4k, including AppleTV+ and Apple Music. I haven't fired mine up in two months which was when I got the TV.
To each is own I guess. I prefer privacy.
Score: 9 Votes (Like | Disagree)
ersan191 Avatar
ersan191
45 months ago

While I own a 4K Apple TV and would like another for the media room, I'm concerned that this model may already be on the way out and perhaps best to wait till summer. Look at the news about YouTube pulling the app for the previous Apple TV as a harbinger of things to come: YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available ('https://www.macrumors.com/2021/02/03/youtube-apple-tv-third-generation/')
I don't see how YouTube being pulled from a 9 year old unsupported product would have anything to do with a new Apple TV coming out.
Score: 5 Votes (Like | Disagree)
iGüey Avatar
iGüey
45 months ago
Now, I can smell a new 6th gen Apple TV likely for the first half of 2021. Come on Apple, bring it to us!
Score: 5 Votes (Like | Disagree)
Read All Comments

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Read Full Article • 68 comments
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Read Full Article • 160 comments
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Read Full Article • 161 comments
maxresdefault

These 5 Features Will Make the iPhone 17 the Biggest Update in Years

Monday July 22, 2024 4:02 pm PDT by
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. Subscribe to the MacRumors YouTube channel for more videos. New 'Slim'...
Read Full Article • 171 comments
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Read Full Article • 130 comments
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 4

Tuesday July 23, 2024 1:08 pm PDT by
Apple released the fourth beta of iOS 18 today, introducing small changes to a number of features throughout the operating system. There are no big additions in this beta, but Apple is continuing to refine existing settings and design choices. Apple plans to continue updating iOS 18 over the next few months, with the update set to be released this fall. We've rounded up all of the changes...
Read Full Article • 53 comments
iPhone SE 4 Thumb 1

iPhone SE 4 Rumored to Launch Early Next Year With OLED Display, 48MP Camera, and More

Monday July 22, 2024 7:22 am PDT by
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...
Read Full Article • 120 comments
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...
Read Full Article • 60 comments