Apple Shares 'Shot on iPhone' Short Film By Lulu Wang for Chinese New Year

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film about a Chinese New Year legend reimagined as a contemporary coming-of-age story.


Directed by American filmmaker Lulu Wang, "Nian" tells the story of a little girl who grows curious about a mythical creature that lives in the forest and – so her parents say – likes to eat children.

But when her rice cakes are mysteriously eaten in the woods one day by an unseen presence, the little girl begins to wonder if the legend is really true, and fearlessly decides to seek out the creature, who turns out not to be quite as monstrous as her parents' stories suggest.

The heartwarming 12-minute short film was created by the team behind the Golden Globe nominated film "The Farewell" and was shot with an iPhone 12 Pro Max. Apple also included a behind the scenes look at how the film was shot.


Apple has shared several prior videos and photographs in the "Shot on ‌iPhone‌" series. Click the relevant tag at the bottom of this article to see all of our previous coverage.

Top Rated Comments

Spacetime Anomaly Avatar
13 months ago
For those with questions, there is literally a making-of video in the same post.
Score: 13 Votes (Like | Disagree)
citysnaps Avatar
13 months ago

Do you think Apple will ever stop pandering to China?
How is the above short film "pandering to China?"
Score: 7 Votes (Like | Disagree)
LiE_ Avatar
13 months ago

"Additional hardware used." That means the iphone was only data storage device?
They will use a rig like this.





Edit:
Or we can watch the BTS and see they don’t ?

Attachment Image

Attachment Image
Score: 5 Votes (Like | Disagree)
locrumo Avatar
13 months ago

They will use a rig like this.


Total cost $ 89.990
Score: 5 Votes (Like | Disagree)
mjtomlin71 Avatar
13 months ago

Do you think Apple will ever stop pandering to China?
Nice.

Chinese people are humans too, and they like to be entertained just like most of the rest of us they share this planet with. Not sure how wanting to showcase a Chinese artist's work is pandering to "China".
Score: 4 Votes (Like | Disagree)
rp2011 Avatar
13 months ago
wow. just wow.
Score: 4 Votes (Like | Disagree)

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