iPhone 12 Sales in China Hit Nearly 18 Million Units in Q4 2020

Apple's iPhone 12 sales in China exceeded all expectations in the fourth quarter of last year, according to local media sources (via DigiTimes).

iPhone 12 Layout
Sales reached 18 million units, earning Apple an over 20% market share, with momentum expected to continue through the Lunar New Year holiday, bringing shipment volumes for Q1 2021 on par with the number of units shipped the previous quarter.

The figures are all the more impressive given that prior to the ‌iPhone 12‌ series launch in October 2020, Huawei, Xiaomi, Oppo, and Vivo accounted for over 90% of China's smartphone market.

The staggering fourth-quarter ‌iPhone 12‌ shipments helped push Apple's share in China's handset segment to over 20% in fourth-quarter 2020 and reduced the combined share of Chinese brands to about 78%, said the sources, citing market data.

The DigiTimes report offers a word of caution regarding whether supply can keep up with demand, following a widening shortage of semiconductors for handset parts.

However, Apple's wholesale adoption of 5G should bode well for it in the mainstream Chinese market, where 5G phones have started replaced 4G models, with shipments totaling 160 million units out of a total of 300 million handsets.

Top Rated Comments

djcerla Avatar
13 weeks ago
That region's customers react strongly to design changes, but "an over 20% market share" in China is still nuts.
Score: 4 Votes (Like | Disagree)
ght56 Avatar
13 weeks ago
Do we by chance have a breakdown of these by model? I'd be very curious to see if they show the same trends as the US sales breakdowns.
Score: 4 Votes (Like | Disagree)
iAFC Avatar
13 weeks ago

We knew Tim Cook will reduce the notch size subtly until 2037 even if there is a better alternative .


?
Score: 3 Votes (Like | Disagree)
macaron95 Avatar
13 weeks ago
i can't wait to see the quarterly results in less than 2 weeks and the stock rise
Score: 2 Votes (Like | Disagree)
Freeangel1 Avatar
13 weeks ago
Samsung Just Blew Past Apple in 5nm processors!
Competition is AWESOME!

Score: 1 Votes (Like | Disagree)
iJustines Avatar
13 weeks ago
We knew Tim Cook will reduce the notch size subtly until 2037 even if there is a better alternative .



Attachment Image
Score: 1 Votes (Like | Disagree)

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