Apple Highlights Commitment to Privacy in New Ads on First Day of CES 2021
Apple has often used CES as an opportunity to promote the company's commitment to privacy, and this year is no different, with Apple releasing two short privacy-focused ads that highlight how Face ID data and Apple Pay purchase history is not shared with Apple.
In 2019, Apple put up a large privacy-focused billboard near the Las Vegas Convention Center, where CES usually takes place. And at CES 2020, Apple's privacy chief Jane Horvath defended Apple's use of encryption to protect user data.
A third ad from Apple highlights how the company recycles some iPhone aluminum for use in Apple Watch aluminium casings.
The ads have appeared on Apple's YouTube channel in the UK and some other European countries, and will likely be shared in other regions soon.