Apple Highlights Commitment to Privacy in New Ads on First Day of CES 2021

Apple has often used CES as an opportunity to promote the company's commitment to privacy, and this year is no different, with Apple releasing two short privacy-focused ads that highlight how Face ID data and Apple Pay purchase history is not shared with Apple.



In 2019, Apple put up a large privacy-focused billboard near the Las Vegas Convention Center, where CES usually takes place. And at CES 2020, Apple's privacy chief Jane Horvath defended Apple's use of encryption to protect user data.

A third ad from Apple highlights how the company recycles some iPhone aluminum for use in Apple Watch aluminium casings.


The ads have appeared on Apple's YouTube channel in the UK and some other European countries, and will likely be shared in other regions soon.

Top Rated Comments

icanhazmac Avatar
18 months ago
Great! Now, about that tracking prompt you promised us?
Score: 10 Votes (Like | Disagree)
notabadname Avatar
18 months ago
I definitely find that Apple has always taken privacy very seriously. Google’s business model has them painted into a corner, as their revenue stream deeply relies on my personal data.
Score: 8 Votes (Like | Disagree)
icanhazmac Avatar
18 months ago

That's coming or are you just looking for a reason to complain?
Wow, snippy much? I know its "coming soon" hence my reference to it being "promised". I was simply expressing my desire to have it sooner than later as we shouldn't have had to wait for it at all. Have a nice day!
Score: 5 Votes (Like | Disagree)
macbookfan Avatar
18 months ago

Now why can I not get them to refrain from forcing me to use a 3rd part email address for my legacy iTunes account?

We take privacy seriously, but your account can only be upgraded to a GMAIL or Yahoo or whatever email you so choose (likely will cost money or be the previous two which aggregate user data). Their stance is sort of contradictory.
This is not true. I use my own domain / email. Not a gmail, yahoo ect. They do not force you to use any set of companies.
Score: 4 Votes (Like | Disagree)
HiVolt Avatar
18 months ago

A shocking amount of people don't realize that data like FaceID and iMessages can't be accessed by Apple, or don't believe Apple even though this has been proven in court.
What has been proven in court? Until someone does an independent audit of Apple and their code, you don't know anything except for what Apple tells you.
Score: 3 Votes (Like | Disagree)
MauiPa Avatar
18 months ago

Their privacy is so good I can't even get into my Apple ID, because I can't remember the phone number associated with the ID. I don't even own a working phone on my person or at home. All of my Macs and iPads are slowly dying. Can't update anything. I guess I could associate with some terrorists, then they would probably unlock my account...
This is by far the strangest post I have ever read. Keep up the good work
Score: 3 Votes (Like | Disagree)

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