Kuo: Apple Car Still in Early Stages, Unlikely to Launch Until 2025-2027 at Earliest

Earlier this week, Reuters reported that Apple is targeting 2024 for production of its long-rumored electric vehicle with "next level" battery technology, but Apple analyst Ming-Chi Kuo believes that a launch is unlikely until 2025-2027 at the earliest.

Apple car wheel icon feature purple
In a research note today, obtained by MacRumors, Kuo said that Apple Car specifications have yet to be finalized, adding that he would not be surprised if the vehicle's launch timeframe is pushed out even farther to 2028 or later:

We predicted in a previous report that Apple will launch Apple Car in 2023–2025 […] However, our latest survey indicates that the current development schedule of Apple Car is not clear, and if development starts this year and everything goes well, it will be launched in 2025–2027 at the earliest. Due to changes in the EV/self-driving market and Apple's high-quality standards, we would not be surprised if Apple Car's launch schedule is postponed to 2028 or later.

Kuo said the market is "overly bullish" about the Apple Car's launch schedule, and he has advised investors to avoid buying Apple Car-related stocks at this time.

While he does not believe that the Apple Car has no chance of success, Kuo said there is uncertainty about how competitive Apple would be in the EV/self-driving vehicle market due to the company lagging behind in deep learning/artificial intelligence:

The market has high expectations for Apple Car. Still, we remind investors that although Apple has a variety of competitive advantages, it is not always successful in new
business. For example, Apple failed to enter the smart speaker market. The demand for HomePod and HomePod mini were lower than expected, and the development of new smart speaker models had been temporarily suspended. The competition in the EV/self-driving car market is fiercer than that for smart speakers, so we think it's perilous to jump to the conclusion that Apple Car will succeed.

If Apple Car wants to succeed in the future, the key success factor is big data/AI, not hardware. One of our biggest concerns about Apple Car is that when Apple Car is launched, the current self-driving car brands will have accumulated at least five years of big data and be conducive to deep learning/AI. How does Apple, a latecomer, overcome this lagging gap?

Reuters claimed that Apple's self-driving vehicle will feature a unique "monocell" battery design that "frees up space inside the battery pack by eliminating pouches and modules that hold battery materials," potentially resulting in longer range per charge.

Tesla CEO Elon Musk recently reacted to the Apple Car rumors on Twitter, claiming that a "monocell" battery is "electrochemically impossible." Musk also claimed that "during the darkest days" of Model 3 production, he reached out to Apple CEO Tim Cook to discuss the possibility of Apple acquiring Tesla for a fraction of its current value, but Cook apparently declined the meeting.

All in all, it sounds like the Apple Car remains a distant reality.

Related Roundup: Apple Car

Top Rated Comments

shyam09 Avatar
9 weeks ago
Basically, it'll come when it comes. No one knows anything and it's not launching in the next 2 years.
MacRumor's Buyer's Guide: Safe to Buy a Car Now
Score: 41 Votes (Like | Disagree)
Goldfrapp Avatar
9 weeks ago
Hopefully wheels are included
Score: 26 Votes (Like | Disagree)
jaymc Avatar
9 weeks ago

As someone who owns a Tesla... yes, you will. You would be very surprised how very comfortable you get when you become accustomed to the autonomous capability of your car.
I own a Tesla, and no you don't.
Score: 16 Votes (Like | Disagree)
ericwn Avatar
9 weeks ago
As much as I like Apple products, I will never put my life into the hands of a self-driving car.
I’ll never give them my horse for THAT!
Score: 16 Votes (Like | Disagree)
cmaier Avatar
9 weeks ago

As someone who owns a Tesla... yes, you will. You would be very surprised how very comfortable you get when you become accustomed to the autonomous capability of your car.
When my non-self-driving Tesla was in the shop for more than a month i was given a self-driving Tesla as a loaner.

It was terrible. The entire time you have to be on alert and ready to take control. It’s actually easier to just turn it off - a lot less stressful. The only useful part, to me, were features that exist on non-self-driving cars anyway (e.g. smart cruise control that maintains distance). Having to try and guess what the car might suddenly do (for example, on a certain stretch of california 101 it wanted, every time, to run me into a medium), and be ready to counteract the car at any time, requires so much more energy than just driving it myself.
Score: 16 Votes (Like | Disagree)
Sodium Chloride Avatar
9 weeks ago
It doesn’t include the wheels. Wheels cost extra. https://www.apple.com/shop/product/MX572ZM/A/apple-mac-pro-wheels-kit
Score: 12 Votes (Like | Disagree)

Top Stories

jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
iphone 12 pro display video

BOE Rumored to Supply iPhone 13 Display Panels After iPhone 12 Failures

Monday February 22, 2021 9:54 am PST by
Display manufacturer BOE will be one of the main suppliers of OLED panels for iPhone 13 models, according to a new report today from Taiwan's Economic Daily News. BOE is said to be working with touch panel manufacturer General Interface Solution (GIS), part of the Hon Hai Group to develop OLED panels. Multiple iPhone 12 rumors suggested that BOE would supply some panels for the devices,...
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
anker magsafe powercore battery pack

Anker Releases MagSafe-Compatible Battery Pack for iPhone 12 Lineup

Tuesday February 23, 2021 7:49 am PST by
Following rumors that Apple is working on a MagSafe battery pack for iPhone 12 models, popular accessory maker Anker has beaten Apple to the punch with the release of its PowerCore Magnetic 5K Wireless Power Bank. First previewed at CES 2021, the PowerCore battery pack magnetically attaches to the back of any iPhone 12 model and provides 5W of wireless charging. With a 5,000 mAh capacity,...
iPad Pro Mini LED

New iPad Pro and MacBook Models With Mini-LED Displays Again Rumored to Launch This Year

Monday February 22, 2021 9:32 pm PST by
Taiwanese company Ennostar will begin production of Mini-LED backlight units for an upcoming 12.9-inch iPad Pro in the late first quarter or second quarter of this year, according to industry sources cited by DigiTimes. Ennostar is a holding company that was jointly established in January 2021 by LED-related manufacturers Epistar and Lextar Electronics. Apple is expected to unveil the new ...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
steam apple logo

Valve Ordered to Give Apple Information on 436 Steam Games As Part of Epic Games Legal Case

Thursday February 25, 2021 1:50 am PST by
Valve, the makers behind popular game distribution platform Steam, will be forced to hand over aggregate historical sales, price, and other information on 436 games hosted on the store to Apple, as part of the Apple vs. Epic Games antitrust case. As reported in a paywalled report by Law360, during a virtual discovery hearing on Wednesday, U.S. Magistrate Judge Thomas S. Hixson ordered that...
scott forstall original iphone

Epic Games 'Attempting to Locate' Former iOS Chief Scott Forstall to Testify in Ongoing Legal Battle with Apple

Tuesday February 23, 2021 4:22 am PST by
As part of its ongoing legal battle, Epic Games is now seeking testimony from Apple's former iOS software chief, Scott Forstall. Forstall left Apple in 2013, in what was widely reported at the time to have been a forced exit, largely because of the botched early launch of Apple Maps. Since then, Forstall has kept a very low profile and has only made a few media appearances in the past few...