Apple Boosts iPhone Orders By 30% for First Half of 2021 Following Strong Demand

Apple has reportedly tasked suppliers to produce up to 96 million iPhones for the first half of 2021, a nearly 30% year-on-year increase, following a late surge in demand for the iPhone 12 amid the global health crisis.

iphone 12 pro max iphone 12 mini
The robust orders are said to include the latest ‌iPhone‌ 12 series and the older ‌iPhone‌ 11 and iPhone SE, although industrywide shortages of key components could make the target unrealistic, according to sources who spoke to Nikkei Asia.

The tentative full-year forecast that Apple shared with its suppliers suggests it plans to build up to 230 million iPhones in 2021, including both old and new models, the people said. This would mark a 20% rise from 2019, though the target will be regularly reviewed and revised in response to any changes in consumer demand, they added.

"The planned production for the next quarter and the following quarter have been decided and the outlook is quite bright," an executive at a key Apple supplier told Nikkei. "The iPhone 12 Pro, and iPhone 12 Pro Max are especially stronger than we estimated, while the demand for iPhone 12 is in line with the forecast, but iPhone 12 mini is a bit sluggish," the person added.

GF Securities analyst Jeff Pu told Nikkei that most suppliers and market watchers are optimistic about 2021 demand, and said he believes ‌iPhone‌ shipments will "certainly" return to growth next year. Despite the upbeat forecast, however, Pu cautioned that there remain uncertainties about whether next year's "iPhone 13" series will be as hotly anticipated as Apple's first 5G iPhone lineup is proving.

"We are a bit conservative about its next new iPhone lineup which is set to be released in the second half of 2021," Pu said. "We don't see the excitement for the new model in 2021 after its first 5G iPhone lineup this year," he added.

Apple is expected to continue offering four iPhones in 2021, with no changes to the sizes. So we can expect a 5.4-inch ‌iPhone‌ mini, a 6.1-inch low-cost ‌iPhone‌, a 6.1-inch Pro model, and a 6.7-inch Pro Max model. Major design changes are not foreseen, and 2021 iPhones are likely to have the same feature set as the 2020 iPhones, but we can probably count on camera improvements, a faster A-series processor, and a new 5G chip made by Qualcomm.

Rumors suggest at least one ‌iPhone‌ in 2021 could feature a portless design that relies entirely on wireless charging rather than a Lightning port, though it's not clear if this will pan out. Apple could also shrink the notch in 2021, with one rumor suggesting a shallower notch with a reduced height rather than reduced width will be added to the ‌iPhone‌ lineup.

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
apple watch series 9 display

Kuo: Apple Watch Series 10 to Get Larger Screen and Thinner Design

Monday June 17, 2024 1:20 am PDT by
This year's Apple Watch Series 10 will be thinner and come in larger screen sizes than previous models, according to Apple analyst Ming-Chi Kuo. In his latest industry note -10-and-98075c44ce92">shared on Medium, Kuo said the screen size options on the next-generation Apple Watch will increase from 41mm to 45mm, and from 45mm to 49mm, while being encased in a thinner design. For reference,...
iPod Nano vs iPod Pro Ad Feature 1

Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...
iOS 18 Siri Integrated Feature

You Can Give Siri a New Name With iOS 18's Vocal Shortcuts

Friday June 14, 2024 4:33 pm PDT by
Apple in iOS 18 added a Vocal Shortcuts accessibility feature, and now that iOS 18 is available in a beta capacity, users have figured out that this option can be used to give Siri a new wake word. With Vocal Shortcuts, you can assign a custom phrase that Siri can understand to launch shortcuts and complete "complex tasks," and one of the shortcuts you can set up is an alternative for "Hey...
iOS 18 Wallet Feature

Here's What's New in Apple Wallet on iOS 18 for Event Tickets and More

Friday June 14, 2024 7:32 am PDT by
iOS 18 includes a handful of enhancements to the Wallet app on the iPhone, with new features for Apple Pay, Apple Cash, event tickets, and more. Below, we outline everything new for the Wallet app on iOS 18, based on information from Apple's press release and a WWDC 2024 coding session. Redesigned Event Tickets Event tickets have an all-new design in the Wallet app on iOS 18, complete...

Top Rated Comments

FlyingTexan Avatar
46 months ago
Can’t believe the mini is sluggish. I freggin love this thing.
Score: 11 Votes (Like | Disagree)
BootsWalking Avatar
46 months ago
This is fantastic news for the environment.
Score: 8 Votes (Like | Disagree)
djcerla Avatar
46 months ago
December/January is usually “silly season” (“Apple cut orders by...”), so this is an extremely rare piece of good news.
Score: 7 Votes (Like | Disagree)
jayducharme Avatar
46 months ago
They plan to produce nearly a quarter-billion iPhones next year. Think about that. The amount is just insanely huge.
Score: 5 Votes (Like | Disagree)
G5isAlive Avatar
46 months ago
But dont people know they don't have a 120 MHz screen?!
Score: 5 Votes (Like | Disagree)
Phone Junky Avatar
46 months ago

But dont people know they don't have a 120 MHz screen?!
The people that don't know, don't care. And many of us that do know, don't care.
Score: 4 Votes (Like | Disagree)