Apple Boosts iPhone Orders By 30% for First Half of 2021 Following Strong Demand

Apple has reportedly tasked suppliers to produce up to 96 million iPhones for the first half of 2021, a nearly 30% year-on-year increase, following a late surge in demand for the iPhone 12 amid the global health crisis.

iphone 12 pro max iphone 12 mini
The robust orders are said to include the latest ‌iPhone‌ 12 series and the older ‌iPhone‌ 11 and iPhone SE, although industrywide shortages of key components could make the target unrealistic, according to sources who spoke to Nikkei Asia.

The tentative full-year forecast that Apple shared with its suppliers suggests it plans to build up to 230 million iPhones in 2021, including both old and new models, the people said. This would mark a 20% rise from 2019, though the target will be regularly reviewed and revised in response to any changes in consumer demand, they added.

"The planned production for the next quarter and the following quarter have been decided and the outlook is quite bright," an executive at a key Apple supplier told Nikkei. "The iPhone 12 Pro, and iPhone 12 Pro Max are especially stronger than we estimated, while the demand for iPhone 12 is in line with the forecast, but iPhone 12 mini is a bit sluggish," the person added.

GF Securities analyst Jeff Pu told Nikkei that most suppliers and market watchers are optimistic about 2021 demand, and said he believes ‌iPhone‌ shipments will "certainly" return to growth next year. Despite the upbeat forecast, however, Pu cautioned that there remain uncertainties about whether next year's "iPhone 13" series will be as hotly anticipated as Apple's first 5G iPhone lineup is proving.

"We are a bit conservative about its next new iPhone lineup which is set to be released in the second half of 2021," Pu said. "We don't see the excitement for the new model in 2021 after its first 5G iPhone lineup this year," he added.

Apple is expected to continue offering four iPhones in 2021, with no changes to the sizes. So we can expect a 5.4-inch ‌iPhone‌ mini, a 6.1-inch low-cost ‌iPhone‌, a 6.1-inch Pro model, and a 6.7-inch Pro Max model. Major design changes are not foreseen, and 2021 iPhones are likely to have the same feature set as the 2020 iPhones, but we can probably count on camera improvements, a faster A-series processor, and a new 5G chip made by Qualcomm.

Rumors suggest at least one ‌iPhone‌ in 2021 could feature a portless design that relies entirely on wireless charging rather than a Lightning port, though it's not clear if this will pan out. Apple could also shrink the notch in 2021, with one rumor suggesting a shallower notch with a reduced height rather than reduced width will be added to the ‌iPhone‌ lineup.

Top Rated Comments

FlyingTexan Avatar
42 months ago
Can’t believe the mini is sluggish. I freggin love this thing.
Score: 11 Votes (Like | Disagree)
BootsWalking Avatar
42 months ago
This is fantastic news for the environment.
Score: 8 Votes (Like | Disagree)
djcerla Avatar
42 months ago
December/January is usually “silly season” (“Apple cut orders by...”), so this is an extremely rare piece of good news.
Score: 7 Votes (Like | Disagree)
jayducharme Avatar
42 months ago
They plan to produce nearly a quarter-billion iPhones next year. Think about that. The amount is just insanely huge.
Score: 5 Votes (Like | Disagree)
G5isAlive Avatar
42 months ago
But dont people know they don't have a 120 MHz screen?!
Score: 5 Votes (Like | Disagree)
Phone Junky Avatar
42 months ago

But dont people know they don't have a 120 MHz screen?!
The people that don't know, don't care. And many of us that do know, don't care.
Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
M3 MacBook Air Feature

New MacBook Air Models Launching This March: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...
iPad Pro OLED Feature 2

OLED iPad Pro's Thin Design Highlighted in CAD Drawings

Wednesday February 28, 2024 1:22 pm PST by
Apple is working on a new version of the iPad Pro that is set to launch as soon as March, and the refresh will mark the biggest design update to the Pro lineup since 2018. Apple is transitioning to OLED displays, and the swap will allow for a major change to the overall thickness of the device. CAD drawings of the upcoming ~11-inch and ~13-inch iPad Pro models give us some insight into just...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...