Apple Boosts iPhone Orders By 30% for First Half of 2021 Following Strong Demand

Apple has reportedly tasked suppliers to produce up to 96 million iPhones for the first half of 2021, a nearly 30% year-on-year increase, following a late surge in demand for the iPhone 12 amid the global health crisis.

iphone 12 pro max iphone 12 mini
The robust orders are said to include the latest ‌iPhone 12‌ series and the older iPhone 11 and iPhone SE, although industrywide shortages of key components could make the target unrealistic, according to sources who spoke to Nikkei Asia.

The tentative full-year forecast that Apple shared with its suppliers suggests it plans to build up to 230 million iPhones in 2021, including both old and new models, the people said. This would mark a 20% rise from 2019, though the target will be regularly reviewed and revised in response to any changes in consumer demand, they added.

"The planned production for the next quarter and the following quarter have been decided and the outlook is quite bright," an executive at a key Apple supplier told Nikkei. "The iPhone 12 Pro, and iPhone 12 Pro Max are especially stronger than we estimated, while the demand for ‌iPhone 12‌ is in line with the forecast, but iPhone 12 mini is a bit sluggish," the person added.

GF Securities analyst Jeff Pu told Nikkei that most suppliers and market watchers are optimistic about 2021 demand, and said he believes iPhone shipments will "certainly" return to growth next year. Despite the upbeat forecast, however, Pu cautioned that there remain uncertainties about whether next year's "iPhone 13" series will be as hotly anticipated as Apple's first 5G iPhone lineup is proving.

"We are a bit conservative about its next new ‌iPhone‌ lineup which is set to be released in the second half of 2021," Pu said. "We don't see the excitement for the new model in 2021 after its first ‌5G iPhone‌ lineup this year," he added.

Apple is expected to continue offering four iPhones in 2021, with no changes to the sizes. So we can expect a 5.4-inch ‌iPhone‌ mini, a 6.1-inch low-cost ‌iPhone‌, a 6.1-inch Pro model, and a 6.7-inch Pro Max model. Major design changes are not foreseen, and 2021 iPhones are likely to have the same feature set as the 2020 iPhones, but we can probably count on camera improvements, a faster A-series processor, and a new 5G chip made by Qualcomm.

Rumors suggest at least one ‌iPhone‌ in 2021 could feature a portless design that relies entirely on wireless charging rather than a Lightning port, though it's not clear if this will pan out. Apple could also shrink the notch in 2021, with one rumor suggesting a shallower notch with a reduced height rather than reduced width will be added to the ‌iPhone‌ lineup.

Top Rated Comments

FlyingTexan Avatar
18 weeks ago
Can’t believe the mini is sluggish. I freggin love this thing.
Score: 11 Votes (Like | Disagree)
BootsWalking Avatar
18 weeks ago
This is fantastic news for the environment.
Score: 8 Votes (Like | Disagree)
djcerla Avatar
18 weeks ago
December/January is usually “silly season” (“Apple cut orders by...”), so this is an extremely rare piece of good news.
Score: 7 Votes (Like | Disagree)
jayducharme Avatar
18 weeks ago
They plan to produce nearly a quarter-billion iPhones next year. Think about that. The amount is just insanely huge.
Score: 5 Votes (Like | Disagree)
G5isAlive Avatar
18 weeks ago
But dont people know they don't have a 120 MHz screen?!
Score: 5 Votes (Like | Disagree)
Phone Junky Avatar
18 weeks ago

But dont people know they don't have a 120 MHz screen?!
The people that don't know, don't care. And many of us that do know, don't care.
Score: 4 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
apple music

Apple Music Tops Spotify With One Cent Paid Per Stream

Friday April 16, 2021 6:44 am PDT by
In a letter slated to be shared with artists today through the Apple Music for Artists dashboard, obtained by The Wall Street Journal, Apple has reportedly revealed that it pays music rights holders one cent per song streamed on Apple Music. The report claims that Apple Music's payment structure is thus roughly double what Spotify pays music rights holders per stream, which averages to about ...