iOS 14.3 Introduces App Privacy Labels in App Store

The iOS 14.3, iPadOS 14.3, and macOS Big Sur 11.1 updates that are live as of today introduce a new App Privacy labeling feature for the App Store and macOS ‌App Store‌, giving customers a way to determine what data an app collects about them before choosing to install it.

appstoreprivacy
Apple first introduced these labels at WWDC, and has given developers until now to prepare for them. Developers need to self-report details on the information that they collect to Apple, and Apple has now made this a requirement. You should begin seeing ‌App Store‌ labels starting today, though it may take some time for the feature to roll out.

Developers who skirt the rules and don't provide information on the data they use can see their apps removed from the ‌App Store‌. Developers must identify all data collection and use cases and must keep the information in the ‌App Store‌ up to date.

app store privacy label iphone
Privacy labels are required for all apps for iPhone, iPad, Mac, Apple TV, and Apple Watch, and will include three sections covering data that's used to track you, data linked to you, and data not linked to you, which is anonymized.

Data used to track you refers to data that links user or device data from an app with user or device data acquired from other apps, websites, or advertising profiles. This section also lets you know if an app shares device or user data with companies that sell data.

Data linked to you includes information like name, age, gender, and more, which is usually provided when creating an account. Data not linked to you references things like diagnostic data that does not have personal information.

Apple is also providing the same privacy information for its own built-in apps, with the details available on the web rather than in the ‌App Store‌ for apps that don't have dedicated ‌App Store‌ pages.

This includes the ‌App Store‌ app, Camera, Clock, Health, Messages, Phone, Photos, and Safari. Privacy info for these apps can be found in links located in Apple's privacy support document.

In an interview with Fast Company, Apple software engineering chief Craig Federighi spoke about the new privacy labels that are available in the ‌App Store‌. He said that privacy labels are just the "start of something really ambitious," with Apple planning to refine and iterate on the feature over time.

Apple created privacy labels in an effort to help users better understand how their data is used, and he believes users will appreciate the feature when deciding which apps to download. Federighi said that he hopes Apple's competitors will copy the feature for their own app stores.

The work we're doing here we view in the context of providing leadership to the industry, raising users' expectations of what they should expect and demand in privacy. And we absolutely expect that others in the industry will respond to the heightened expectations and demands of customers and improve privacy--and we think that's great.

This is one category where if they want to copy some of our best ideas toward improving user privacy--we embrace that.

Along with the launch of privacy labels, Apple today updated its dedicated privacy website to outline the privacy features in iOS 14. Apple's privacy policy has also been updated with easier to read sections such as Your Privacy Rights at Apple and Personal Data Apple Collects from You.

Related Forums: iOS 14, macOS Big Sur

Popular Stories

iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 14 Pro Dynamic Island

iPhone 17 Models Rumored to Feature Redesigned Dynamic Island

Monday July 7, 2025 7:38 am PDT by
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past. The account did not share any specific details about the alleged changes that are ...
Prime Day 25 Feature Warm Triad

The Best Prime Day Deals on AirPods, iPads, MacBooks, and More

Monday July 7, 2025 10:55 am PDT by
Amazon is back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now. Note: MacRumors is an affiliate partner with Amazon. When you click a...

Top Rated Comments

Perry Barhydt Avatar
60 months ago
privacy is important. Glad to see work being done for that.
Score: 12 Votes (Like | Disagree)
VermontsFinest Avatar
60 months ago
I can hear Zuckerberg crying from here.
Score: 10 Votes (Like | Disagree)
_Spinn_ Avatar
60 months ago


[HEADING=1]PRIVACY! Number 1 feature in this world. Good work.[/HEADING]
Exactly! This is why I picked an iPhone over Android.
Score: 8 Votes (Like | Disagree)
ryanmp Avatar
60 months ago

I can hear Zuckerberg crying from here.
Yup, he has quite a bit to cry about right now. His little empire is under attack.
Score: 6 Votes (Like | Disagree)
DinkThifferent Avatar
60 months ago

I can hear Zuckerberg crying from here.
I didn’t know robots could cry! Gee, they can make these robots more and more lifelike nowadays!
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
60 months ago
[HEADING=1]PRIVACY! Number 1 feature in this world. Good work.[/HEADING]
Score: 5 Votes (Like | Disagree)