AirPods Max Development Took 4 Years, According to Former Apple Engineer

Apple began working on its recently unveiled AirPods Max headphones over four years ago, according to tweets by a former Apple engineer.

apple airpods max listening experience
Rumors that Apple was developing high-end over-ear headphones began way back in early 2018, when the first mention of own-brand headphones appeared courtesy of Apple analyst Ming-Chi Kuo.

However, the timeline of their development apparently extended much further than that, based on now-deleted tweets by former Apple engineer Dinesh Dave (@appleidinesh).

Weather Line developer Ryan Jones screenshotted images of the tweets and shared them, so there's a record after they were removed. In the tweets, Dave linked to Apple's AirPods Max announcement and claimed that "the last product NDA I signed is finally out!"

Responding to another Twitter user who asked when the NDA was signed, Dave replied: "~4 years."

Apple first launched the AirPods line almost exactly four years ago, in December 2016, after which their popularity grew rapidly. As Jones notes in his tweet, Apple likely saw the "insane demand" for AirPods and decided to explore additional potential products in the now-vast "hearables" category.


Prior to their official announcement on Tuesday, subsequent rumors about the headphones focused not only on design and features, but also protracted delays that Apple was said to be experiencing in production. Rumors predicted various launch dates for the headphones that continually missed their mark, from launching in late 2018 to sometime in the second half of 2019.

‌AirPods Max‌ are now available to pre-order on Apple's website, with a launch date of December 15, although there are already massive wait times for shipping running into March 2021.

Bloomberg's Mark Gurman previously reported that Apple tested at least two versions of the headphones, including a "premium version with leather-like fabrics" – aka ‌AirPods Max‌ – and a "fitness-focused model that uses lighter, breathable materials with small perforations," so we may well see an additional version of the headphones sometime next year.

Related Roundup: AirPods Max
Buyer's Guide: AirPods Max (Buy Now)
Related Forum: AirPods

Popular Stories

Generic iOS 18 Feature Real Mock

Apple Shares Full List of Over 250 New Features and Changes Coming With iOS 18

Wednesday September 11, 2024 7:16 am PDT by
Following its iPhone 16 event on Monday, Apple shared a PDF on its website with a list of all new features and changes coming with iOS 18. The list includes many features that were already announced, including Apple Intelligence, new customization options for the Home Screen and Control Center, a redesigned Photos app, several enhancements to the Messages app, a Passwords app, and more....
iphone 16 pro models 1

Skipping the iPhone 16 Pro? Here's What's Rumored for iPhone 17 Pro

Wednesday September 11, 2024 8:20 am PDT by
Will you be skipping the iPhone 16 Pro and waiting another year to upgrade? If so, we already have some iPhone 17 Pro rumors for you. Below, we recap key new features rumored for the iPhone 17 Pro models so far: 24MP front camera for all iPhone 17 models: All four iPhone 17 models will feature an upgraded 24-megapixel front-facing camera, according to Apple supply chain analysts Ming-Chi...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Friday September 13, 2024 2:40 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iphone 16 pro colors 1

Here's When iPhone 16 Pre-Orders Begin in Every Time Zone

Thursday September 12, 2024 6:12 am PDT by
Pre-orders for the iPhone 16, ‌iPhone 16‌ Plus, iPhone 16 Pro, and ‌iPhone 16 Pro‌ Max are set to begin on Friday, September 13 at 5:00 a.m. Pacific Time, with the new devices set to become available in multiple countries around the world simultaneously. We've compiled pre-order times for various countries to help MacRumors readers be among the first to order. This list isn't...
iphone 16 lineup colors

Apple Discontinues iPhone 15 Pro, iPhone 15 Pro Max and iPhone 13

Monday September 9, 2024 2:09 pm PDT by
With the launch of the new iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, Apple has discontinued some of its older iPhones. As of today, Apple is no longer selling the iPhone 13, and the iPhone 15 Pro and iPhone 15 Pro Max have been replaced with the iPhone 16 Pro and iPhone 16 Pro Max. The iPhone SE remains as Apple's most affordable device, with the iPhone 14 and iPhone...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware With Support for iOS 18 Features

Tuesday September 10, 2024 11:40 am PDT by
Apple today released a new firmware update for the AirPods Pro 2, including both the Lightning and USB-C versions. The firmware has a build number of 7A294, up from 6F8, and it is available for all AirPods Pro 2 users. Apple has been beta testing this update, but it is launching ahead of when iOS 18 becomes available next Monday. There are multiple features that Apple is adding to the...

Top Rated Comments

nvmls Avatar
49 months ago
$137 per year.
Imagine price if it took a decade.
Score: 38 Votes (Like | Disagree)
neuropsychguy Avatar
49 months ago

will be interesting as hell to see the review videos pop up and how Apple justifies twice the price of comparable headphones
That's assuming this competes with the $250 - $350 headphones and not the $500 - $1000 headphones. We don't know where they are supposed to compete (and maybe Apple doesn't know) but it's too soon to know if these are overpriced and destined for a quiet demise like the Power Mac G4 Cube or the Gold Apple Watch Edition or are priced high but fairly given their performance (like the Pro Display XDR).

Note: I'm not going to buy them. I don't spend hundreds of dollars on headphones (I have a set of AirPods Pro but I only paid $90 for them new [not a reproducible deal]). That being said, if Apple wants to sell $550 headphones and people want to buy them, what does that matter to me? I'm not going to judge how people spend their money; I only need to worry about how I spend mine.
Score: 28 Votes (Like | Disagree)
Chompineer Avatar
49 months ago
4 years and they didn't once look at the Sony XM3's, Bose 700's/QC's, B&O's, etc, and realize "Man, this price is really stupid, only fools will buy this".
Score: 27 Votes (Like | Disagree)
swingerofbirch Avatar
49 months ago
4 years to scrub off the Beats logo.
Score: 23 Votes (Like | Disagree)
ouimetnick Avatar
49 months ago

Enough fools to push the delivery times into March 2020. Longest I can recall of any Apple product.

Sounds like sound business pricing to me!
Sounds like the rumors of production issues were real and supply is severely constrained.
Score: 16 Votes (Like | Disagree)
drunkdane Avatar
49 months ago
People complaining about the $550, and here I am just wishing it was only $550 for us. In Denmark, it's 4.799 DKK (781 USD). No way I'm paying that, and judging by the "short" 3 week delivery, I guess I'm not alone.
Score: 16 Votes (Like | Disagree)