Apple Watch Sets New Record With Estimated 11.8 Million Shipments Last Quarter

Apple Watch shipments totaled an impressive 11.8 million units in the third quarter of 2020, up nearly 75% from 6.8 million units shipped in the third quarter of 2019, according to figures shared today by research firm IDC.

apple watch series 6 blood oxygen monitoring 1
11.8 million units appears to be a new quarterly record for the Apple Watch, as Statista shows that shipments of the device have never exceeded 9.2 million in any prior quarter, based on data from research firm Strategy Analytics. The third quarter of 2020 encompassed the launch of the high-end Apple Watch Series 6 and mid-range Apple Watch SE, and the Apple Watch Series 3 remains available, providing customers with several price points.

As usual, the big caveat here is that Apple does not disclose Apple Watch unit sales in its earnings reports, so any figures from research firms are estimates. That said, Apple's wearables category brought in a record $7.9 billion in revenue last quarter, and given that this segment includes products like the Apple Watch and AirPods, there is evidence to suggest that the Apple Watch has been selling quite well as of late.

IDC estimates that the Apple Watch held 21.6% market share among wrist-worn wearables shipped worldwide last quarter, trailing in second behind Xiaomi's estimated 24.5% market share, but this includes everything from high-end smartwatches to basic fitness trackers like Xiaomi's Mi Band, which is priced under $50.

Related Roundup: Apple Watch Series 7
Tag: IDC
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

eric89074 Avatar
15 months ago
There is no smart watch market. Only an apple watch market.
Score: 27 Votes (Like | Disagree)
Radeon85 Avatar
15 months ago
Absolutely love my Series 6 ?
Score: 14 Votes (Like | Disagree)
djcerla Avatar
15 months ago
Revisiting the MR comment section on Watch (and iPod) introduction days is always highly entertaining.
Score: 14 Votes (Like | Disagree)
haruhiko Avatar
15 months ago

There is no smart watch market. Only an apple watch market.
Very much like the iPad market.
Score: 11 Votes (Like | Disagree)
mlody Avatar
15 months ago
I am happily using my S4 SS, while the wife is using SS S6 and my older daughter is still using my old SS S2. We are very happy with Apple Watch and suckers for stainless steel - once you go stainless steel, you cant go back :) We tend to skip few generations to offset the costs of SS - works just fine for us.
Score: 11 Votes (Like | Disagree)
wesley96 Avatar
15 months ago
I’ve been using Apple Watch since the first generation (“Series 0”) and while that was slow and not quite “there” I saw a lot of potential. It got a lot better next year, and by Series 3 and 4 it got pretty solid. Apple Watches are now the gold standard in wearables and the market reflects this.
Score: 10 Votes (Like | Disagree)

Related Stories

applewatchseroundup

Apple Continued to Dominate Wearables Market Across 2020

Monday March 15, 2021 1:29 pm PDT by
Apple continued to have a dominant hold on the wearables market in the fourth quarter of 2020, according to new shipment estimates shared today by IDC. Apple shipped 55.6 million wearable devices during the quarter for 36.2 percent market share. That's the same market share Apple held in the fourth quarter of 2019, but overall device shipments were up from 43.7 million in Q4 2019. Apple's...
apple watch series 6 red sale

Deals: Grab the Apple Watch Series 6 in (Product)RED for $70 Off, Starting at $329 for 40mm

Tuesday June 1, 2021 6:53 am PDT by
Today we're tracking a pair of deals on the Apple Watch Series 6 that are left over from Amazon's Memorial Day deals this past weekend. To start, you can get the 40mm GPS Apple Watch Series 6 for $329.00, down from $399.00, in the (Product)RED color option. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment,...
airpods pro in case

Apple Dominated Audio Device Shipments in 2020 With AirPods and Beats

Tuesday March 30, 2021 11:58 am PDT by
Apple shipped an estimated 108.9 million "smart personal audio" devices, which includes the AirPods and Beats headphones in 2020, according to new data shared today by Canalys. That's up close to 30 percent from the 84 million device shipments in 2019, with Apple holding 25.2 percent market share. Apple dominated the competition, with Samsung, the next closest audio device manufacturer,...
Apple Watch 7

Apple's Wearables Category Sets Quarterly Revenue Record of $7.8 Billion in Q2 2021

Wednesday April 28, 2021 2:26 pm PDT by
Apple's Wearables, Home, and Accessories category reached record revenue numbers in the second fiscal quarter of 2021 (first calendar quarter), hitting $7.8 billion, up from the $6.3 billion it earned in the year-ago quarter. Wearables, Home, and Accessories growth revenue was up a total of 25 percent combined. Apple CEO Tim Cook said that wearables growth was up thanks to strong sales of...
apple watch close up

Apple Watch Estimated to Reach 100 Million Lifetime Shipments Soon Despite Weaker Demand Last Quarter

Wednesday June 17, 2020 8:57 am PDT by
Apple Watch continued to lead the smartwatch industry with an estimated 5.2 million shipments worldwide in the first quarter of 2020, well ahead of Huawei, Samsung, Fitbit, and others, according to research firm Canalys. Canalys said the Apple Watch did see slow performance in North America and Europe during the quarter, however, which it attributes to Apple customers "switching their...
new ipad pro 11 inch

iPad Shipments to Stay Stable in Second Quarter Despite Chip Shortages

Tuesday May 4, 2021 2:40 am PDT by
Apple's iPad shipments are expected remain stable in the second quarter of this year, despite the impact of global chip shortages, according to a new report. The ongoing integrated chip shortage has been caused by supply chain issues that arose during the global health crisis and weather-related events like the freeze in Texas that shut down Austin chip plants. As chip factories struggled ...
apple watch 6s 202009

Apple Held Top Spot in Global Smartwatch Market in Q4 2020, Shipping 13 Million Apple Watch Series 6 and SE Models

Friday March 5, 2021 12:40 am PST by
According to market data from Counterpoint Research, Apple shipped 12.9 million models of the Apple Watch Series 6 and Apple Watch SE in the fourth quarter of 2020. The market saw an overall decline in smartwatch shipments compared to last year due to the ongoing global health crisis. Apple, however, saw a 19% increase in shipments YoY. Apple was the single largest smartwatch maker in Q4 of...
prosser apple watch series 7

Prosser: Apple Watch Series 7 to Feature Flat-Edged Design, New Green Color Option

Wednesday May 19, 2021 10:49 am PDT by
The upcoming Apple Watch Series 7 will feature a flat-edged design, similar to the iPhone 12 and iPhone 12 Pro, and the addition of a new green case color option, according to Apple leaker Jon Prosser. In a video, Prosser explains that Apple is looking to redesign the Apple Watch, which has featured the same design since its launch, with the Series 7 later this year. One of the most striking ...

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...