Apple Fitness+ Promotion Ramps Up as Launch Approaches

Promotion for Apple Fitness+ is ramping up, with advertising initiatives and teases from instructors being spotted on social media, indicating that the new subscription service may be launching imminently.

apple fitness plus instructor kim ngo

MacRumors reader Chris Weaver spotted that Best Buy has started advertising six-month free trials of Apple Fitness+ with Apple Watch purchases. The advert suggests that retailers have started to actively promote Apple Fitness+, meaning that the service's launch is likely to follow soon.

best buy fitness plus offer

Moreover, Apple Fitness+ instructors have begun promoting their workout videos on Instagram. The posts, spotted by 9to5Mac, involve images of Apple Fitness+ instructors with captions saying they are in the process of recording workouts and that the service is launching "soon." The posts each use the hashtag #CloseYourRings and mention the @AppleFitnessPlus account.

Instructors Kim Ngo, Betina Gozo, Amir Ekbatani, Scott Carvin, Bakari Williams, Jhon Gonzalez, Emily Fayette, Josh Crosby, Jessica Skye, Jamie-Ray Hartshorne, Kyle Ardill, Ben Allen, Kym Perfetto, Tyrell Désean, Sherica Holmon, LaShawn Jones, Dustin Brown, Sam Sanchez, Gregg Cook, Molly Fox, and Anja Garcia have all made posts on Instagram teasing the launch of the new subscription service.

Apple has said that Fitness+ will launch before the end of 2020, but no exact release date has been confirmed. With the end of the year approaching in less than five weeks, and in light of these promotional social media posts and adverts, the launch of Apple Fitness+ appears to be imminent. There have also been hints that the service will arrive alongside iOS 14.3 and watchOS 7.2.

Apple first announced Fitness+ alongside the Apple Watch Series 6. Priced at $9.99 per month and included in the highest tier Apple One bundle, Fitness+ is designed to help Apple Watch users keep fit through a series of guided workouts.

Workouts sync to an Apple TV, iPhone, or iPad, so you can see your progress on the screen, and there are multiple workout categories to choose from, including Cycling, Treadmill, Rowing, HIIT, Strength, Yoga, Dance, and Core. Check out our Fitness+ guide for more on Apple's upcoming service.

Top Rated Comments

UltimateSyn Avatar
19 months ago

I am genuinely surprised how much outside motivation people need to take care of their own bodies.
What kind of holier-than-thou nonsense are you spewing in here?
Score: 40 Votes (Like | Disagree)
Eduardo1971 Avatar
19 months ago

I am genuinely surprised how much outside motivation people need to take care of their own bodies.
This is a pretty flippant and myopic response.

There are people who do need outside motivation for a myriad of reasons-keep an open mind.
Score: 17 Votes (Like | Disagree)
kylelerner Avatar
19 months ago
I wonder if oxygen will one day be on subscription. Apple O2+
Score: 16 Votes (Like | Disagree)
Karllake Avatar
19 months ago

This is a pretty flippant and myopic response.

There are people who do need outside motivation for a myriad of reasons-keep an open mind.
Also videos like these aren’t always about motivation, they’re often more about technique/ form.
Score: 15 Votes (Like | Disagree)
mrbrown Avatar
19 months ago
I currently have a Peloton and pay $36/month for a service I admittedly barely use. It appears as though Fitness+ has spin lessons - this would save me a ton of money.
Score: 14 Votes (Like | Disagree)
jimbobb24 Avatar
19 months ago
I wonder which of these services will survive after things go back to normal. Peloton should be a little worried about Apple eating into their product.
Score: 7 Votes (Like | Disagree)

Related Stories

Apple fitness plus winter update collections yoga

Apple Announces Fitness+ Workout Collections and Time to Run [Updated]

Friday January 7, 2022 6:05 am PST by
Apple today announced Collections and Time to Run for Apple Fitness+, as well as expanded Time to Walk and Artist Spotlight suites. Collections are curated series of workouts and meditations from the Fitness+ library, providing users with a new way to get motivated, remain consistent, and make progress with their sessions. Fitness+ Collections include a suggested plan to help users make...
apple fitness plus on mac feature

macOS Monterey Brings Apple Fitness+ to the Mac With AirPlay

Wednesday June 16, 2021 2:24 pm PDT by
A key new feature of macOS Monterey is the ability to AirPlay content to a supported Mac from other Apple devices, such as an iPhone or iPad, and we've confirmed with Apple that this will include Apple Fitness+ workout videos with one limitation. After starting an Apple Fitness+ workout on an iPhone or iPad, users will be able to wirelessly stream the audio and video to a supported Mac using ...
apple fitness plus shareplay

Apple Fitness+ Users Can Now Work Out With Friends and Family Using SharePlay

Monday October 25, 2021 10:01 am PDT by
SharePlay, a new feature that's been introduced in iOS 15.1, iPadOS 15.1, macOS Monterey, watchOS 8.1, and tvOS 15.1, is compatible with Apple Fitness+ and adds a fun new feature to Apple's fitness service - working out with friends. Using SharePlay, Apple Fitness+ users can work out with friends and family members over FaceTime. Apple says that this is a good way to help people "stay...
apple time to walk apple watch airpods 01252021 inline

Apple to Launch Running Variation of Its 'Time to Walk' Fitness+ Audio Feature

Monday August 16, 2021 3:11 am PDT by
Apple intends to bring new variations of its Time to Walk feature to Apple Fitness+ subscribers, with "Time to Run" and "Audio Meditations" set to debut alongside the Apple Watch Series 7 launch, according to well-connected Bloomberg reporter Mark Gurman. Launched in January, Time to Walk are audio stories from influential people that Apple Watch users can listen to with AirPods or other...
beats fit pro 5

Beats Fit Pro Available to Pre-Order Worldwide Starting Today

Monday January 24, 2022 6:22 am PST by
Beats Fit Pro will be available to pre-order worldwide starting today, including in the UK, Ireland, France, Italy, Germany, Spain, the Netherlands, Belgium, Switzerland, Sweden, Canada, Australia, New Zealand, Japan, Singapore, South Korea, and more. First released in the United States a few months ago, Beats Fit Pro are ideal for athletes, with flexible wingtips providing a more secure fit ...
fitness

Apple Announces New Fitness+ Features Including Pilates, Group Workouts, 4K Video, and More

Tuesday September 14, 2021 10:45 am PDT by
Apple has announced several new features coming to its Apple Fitness+ subscription service, including new workout types, group workouts, and more. Apple is adding pilates workouts as a new workout type, as well as guided meditations. Not only that, Apple is bringing group workouts to the service that will function via SharePlay, allowing users to join in the same workout over iPhone, iPad,...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
oculus health app

Oculus Quest 2 Movement Data Will Sync With Apple Health App Starting in April

Thursday March 10, 2022 11:07 am PST by
Facebook parent company Meta today announced an upcoming fitness update for the Oculus Quest 2, which will allow fitness data captured during VR workouts to be integrated with the Apple Health app. Right now, when people exercise with interactive games like Liteboxer, Beat Saber, or Dance Central using the Oculus Quest 2, the data can only be viewed on the Oculus Mobile app on the headset...

Popular Stories

anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...