Developers Now Able to Create Subscription Codes to Lure New and Returning Subscribers
Apple today informed developers that they can now take advantage of subscription codes, which can be provided to customers to allow them to sign up for subscriptions at a discounted price or for free for a specified duration.
Developers are able to create unique, alphanumeric codes, which Apple says can be used to acquire, retain, and win back subscribers. Codes can be provided digitally, offline at physical events, alongside products, and more.
iOS 14 and iPadOS 14 users can redeem subscription codes through the App Store using a one-time code redemption URL or within an app when the proper API has been implemented. More information on subscription codes can be found on Apple's website.
Popular Stories
An Indian court has ruled that Apple must cooperate with a government investigation into its App Store practices, rejecting the company's attempt to put the case on hold (via Reuters).
The Delhi High Court ruling keeps a probe by the Competition Commission of India (CCI) alive, which found in 2024 that Apple had abused its dominant position in the iPhone apps market. The CCI wants Apple's...
Fortnite is back on the App Store in every country except Australia, Epic Games announced today, as the company declared it is entering the "final battle" of its long-running legal dispute with Apple.
Epic said the decision to push Fortnite back onto iOS globally was prompted by Apple's own words to the U.S. Supreme Court, in which Apple acknowledged that "regulators around the world are...
Apple today shared stats that paint the App Store as a safe and trusted place for both customers and developers, even though the reality is that fraudulent or deceptive apps continue to make it past Apple's review process from time to time.
In 2025, Apple said its App Review team evaluated more than 9.1 million App Store submissions, with a mix of human review and AI. The company rejected...
