Apple retained its position as the fourth-largest global notebook PC vendor in the third quarter of 2020, shipping six million units in total, according to a new report by Strategy Analytics.
Apple shipped 1.7 million more notebook PC units in the third quarter of this year compared to last year, achieving growth of 39 percent. This is in line with significant increases across the industry, which has seen an average 34 percent growth. HP surpassed Lenovo for the first time in years by a slim margin to regain leadership in the notebook PC market. Dell kept its position as the third-largest notebook PC vendor, followed by Apple.
The market saw 34 percent year-on-year shipment growth as a whole, and was actually constrained by limited supply in the face of record demand.
"The third quarter would have been even more productive for some vendors if they were able to deliver more devices to meet high demand. Supply will remain a key concern as demand is expected to stay high... consumers have started their purchases before the holiday season to prepare for the new 'normal' of working and studying from home," Strategy Analytics Senior Research Analyst Chirag Upadhyay said.
Apple has been contending with higher than expected demand and a range of component shortages. As a result, the company is now facing supply constraints across multiple devices, leading to long wait times for orders. At the end of last month, Apple CEO Tim Cooktold investors that the company is "working really, really hard" to remedy the ongoing supply issues. Going into the fourth quarter, vendors' ability to meet increasing demand will reportedly be a key factor in the extent of growth.
Monday November 10, 2025 1:08 pm PST by Juli Clover
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Tuesday November 11, 2025 9:48 am PST by Joe Rossignol
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Tuesday November 11, 2025 1:23 am PST by Tim Hardwick
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Monday November 10, 2025 11:41 am PST by Juli Clover
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting.
The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
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If the Apple silicon transition eventually leads to lower prices, these numbers will skyrocket. I don’t think we will ever see a MacBook as cheap as something like the entry level iPad but if a MacBook could have a new starting price point of $699 or $799 it would be a game changer.
Hahaha. Nope. I love Apple. Have iPhones, iPads, a desktop and a MacBook in our house. But Apple will NEVER be at the top of this list. They are simply too expensive to ever be #1
