Apple Acquires AI Startup Vilynx to Improve Siri

Apple earlier this year acquired artificial intelligence startup Vilynx with the aim of improving the Siri voice assistant built into Apple devices, reports Bloomberg.

vilynxacquisition
The Vilynx website is now defunct, but the company described itself as "AI for media," and it developed tools to help media companies compete against Netflix and other major media giants. Vilynx had a tool that catalogued raw video to make it searchable, providing metadata for video, text, and images. It processed video and then provided relevant content tags.

The service also generated rich, motion previews of content offerings, and provided search tools for surfacing content across videos, articles, and images. It also included an AI-powered recommendations platform while also offering tools to see trending topics on websites and social media.

Apple could potentially use the Vilynx technology to bolster ‌Siri‌ and other AI-based software on Apple devices, such as Photos. Apple paid about $50 million for the company, with the acquisition confirmed through Apple's traditional statement: "Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans."

Vilynx's Barcelona office will continue to run under Apple, with Apple planning to turn it into a main AI research and development center in Europe. Approximately 50 Vilynx engineers and data scientists are remaining at Apple, and Apple is hiring additional engineers for the new office.

Apple has made several Siri-related purchases in recent years, acquiring Inductiv, Voysis, Xnor.ai, Turi, Tuplejump, and more.

Top Rated Comments

BF1M Avatar
25 months ago
I'm sorry, could you repeat that?
Score: 28 Votes (Like | Disagree)
cnharris Avatar
25 months ago
How many companies have they acquired to "improve" Siri at this point?
Score: 17 Votes (Like | Disagree)
nwcs Avatar
25 months ago
I think people forget that in Apple’s world Siri is not just the interactive voice operations. It encompasses any AI they do from app selection to automation to music lists and more. I think people keep expecting a change to the voice interaction without seeing the bigger picture.
Score: 11 Votes (Like | Disagree)
SDJim Avatar
25 months ago
Good news. Here's hoping the company who invented Genius could, I dunno, maybe incorporate some half-decent music/media recommendations into their subscription offerings?
Score: 6 Votes (Like | Disagree)
Digital Dude Avatar
25 months ago
Anything would be an improvement, so I remain hopeful. This week I asked Siri what the weather is for tomorrow. She responded with the definition of a crow. I have eight HomePods, so when I ask a question from a nearby Homepod, a distant Homepod answers. With multiple HomePods, this is now fairly typical behavior in my place. There was a time when the so-called ecosystem worked better.
Score: 6 Votes (Like | Disagree)
MauiPa Avatar
25 months ago

" improving the Siri voice assistant" ?

Well damn, I sure haven't noticed any improvement....
then you haven't used it. Siri runs my HomePods, and appletv for well everything you would expect, I love adding scenes to the home app and running them with Siri. Google has better fart sounds for the toddlers though, I will admit that up front
Score: 5 Votes (Like | Disagree)

Related Stories

siri phil schiller

Today Marks the 10th Anniversary of Apple Introducing the iPhone 4S With Siri

Monday October 4, 2021 7:36 am PDT by
Today marks the 10th anniversary of Apple's marketing chief Phil Schiller and former iOS chief Scott Forstall introducing the iPhone 4S with an all-new voice assistant, Siri. "For decades, technologists have teased us with this dream that you're going to be able to talk to technology and it'll do things for us," said Schiller, at a small press conference at Apple's former Infinite Loop...
garmin smart watch

CES 2022: Garmin's New Venu 2 Plus Smart Watch Adds Siri Integration

Tuesday January 4, 2022 11:42 am PST by
Fitness technology company Garmin today announced the launch of its latest smart watch, the Venu 2 Plus, which brings a microphone and voice assistant integration to the Venu 2 smart watch launched last year. With an added microphone, the Venu 2 Plus is able to work with the Siri when connected via Bluetooth to an iPhone. Siri integration offers all of the same Siri features that are...
steve jobs next

25 Years Ago, Apple Acquired NeXT and Brought Back Steve Jobs

Wednesday December 22, 2021 10:12 am PST by
This week marks the 25th anniversary of Apple announcing that it had agreed to acquire NeXT for $400 million. The stunning move brought Steve Jobs back to Apple over a decade after he left the company following an internal power struggle. "The acquisition of NeXT is the start of a new chapter in Apple's history and represents a milestone in our transformation as a corporation," said former...
siri glow

Latest iOS 15.4 Beta Adds Fifth Siri Voice for U.S. Users

Tuesday February 22, 2022 11:50 am PST by
In iOS 15.4, Apple has introduced a fifth "American" Siri voice, which can be selected from the Settings app by going to Siri & Search and then selecting Siri Voice. The new voice is the fifth option, which joins the original four American Siri voices. The "American" voice is the only new voice that was added today for users in the United States, and there appear to have been no other...
applegoogle

Google Basically Pays Apple to Stay Out of the Search Engine Business, Class Action Lawsuit Alleges

Wednesday January 5, 2022 3:02 am PST by
Apple has an agreement with Google that it won't develop its own internet search engine so long as Google pays it to remain the default option in Safari, a new class action alleges. Filed in a California court earlier this week against Apple, Google, and their respective CEOs, the lawsuit alleges the two companies have a non-compete agreement in the internet search business that violates US...
pixelmator photo iphone

Pixelmator Photo Now Available on iPhone

Thursday December 16, 2021 7:43 am PST by
Pixelmator today announced that its Pixelmator Photo app is now available on the iPhone. Previously limited to the iPad, the photo editing app features over 30 desktop-class color adjustment options, support for over 600 RAW image formats like Apple ProRAW, integration with the Photos app and iCloud Photos, and several AI-powered editing tools. Pixelmator Photo for iPhone also includes batch ...
siri symbol iphone

Hey Siri, How Old Am I? Some iPhone Users Given the Wrong Age [Fixed]

Saturday January 29, 2022 1:51 pm PST by
If you ask Siri how old you are, there is a decent chance that the voice assistant will get your age wrong if your birthday has yet to pass this year. For example, while my birthday is in April and I am still 27 years old for a few more months, Siri tells me that I am already 28 when asked. As noted by the Dutch blog iCulture, the discrepancy likely relates to Siri miscalculating birthdays...
apple park drone june 2018 2

Apple Again Rewarding Some Engineers With Up to $200K in Stock Bonuses

Friday March 25, 2022 12:18 pm PDT by
Apple is again providing stock bonuses to some engineers in order to encourage them to stay with the company, reports Bloomberg. Select hardware and software engineers are receiving bonuses of up to $200k, a rare offering from Apple. Back in December, Apple provided up to $180,000 in bonuses to select engineers in silicon design, hardware, and operations, while the new bonuses are going to...

Popular Stories

apple watch ultra hammer test

YouTuber Tests Apple Watch Ultra Durability With a Hammer: Table Breaks Before the Watch

Sunday September 25, 2022 2:27 pm PDT by
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display. TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
tim cook spring loaded event

Six Major Products to Expect From Apple in 2023

Sunday September 25, 2022 10:57 am PDT by
As we approach the end of a busy product release season for Apple with only new iPads and Macs left to be announced over the next month or so, we're also setting our sights on 2023. Apple is rumored to have several major products in the pipeline for next year, including new Macs, a new HomePod, a VR/AR headset, and so much more. Other than new iPhones and Apple Watches, which are expected...
Tim Cook Apple Event

Gurman: New iPads and Macs May Be Announced Through Press Releases, No October Event

Sunday September 25, 2022 6:50 am PDT by
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
apple watch series 7 aluminum colors yellowbg

Don't Want the Apple Watch Ultra or Series 8? Amazon Has Record Low Prices on Series 7 Models This Week

Friday September 23, 2022 6:56 am PDT by
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The best deals are on cellular...
iphone 14 pro max deep purple

iPhone 15 'Ultra' Could Replace Pro Max Model Next Year

Sunday September 25, 2022 7:02 am PDT by
Apple is gearing up to possibly replace its "Pro Max" iPhone with an all-new "Ultra" iPhone 15 model next year, reliable Bloomberg journalist Mark Gurman said today. Writing in his latest Power On newsletter, Gurman said that for the iPhone 15, Apple is planning a revamped design alongside USB-C and a potential name change. Apple could replace its "Pro Max" branding, which it started to use...
AirPods Pro Second Generation 2 Pairing Feature 1

AirPods Pro 2 Engravings Appear in iOS During Pairing and Connecting

Friday September 23, 2022 9:40 am PDT by
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...
General iOS 16 Feature Yellow

Some iOS 16 Users Continue to Face Unaddressed Bugs and Battery Drain Two Weeks After Launch

Monday September 26, 2022 7:34 am PDT by
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more. After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...
14 vs 16 inch mbp m2 pro and max feature 1

New 14-Inch and 16-Inch MacBook Pros Reportedly Launching Later This Year

Friday September 23, 2022 7:08 am PDT by
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year. There has been uncertainty surrounding the timing of new 14-inch and...