App Developers Can Now Offer Pre-Orders Up to 180 Days Before an App's Release
Apple today informed developers that they can offer pre-orders for apps up to 180 days prior to when it's released for download on the App Store, giving developers more time to build excitement for app features, services, and content.
Now you can let customers pre-order your app up to 180 days before it's released for download on the App Store. Take advantage of this longer lead time to build more excitement for your app's features, services, and content, and to encourage more pre-orders. Once your app is released, customers will be notified and it will automatically download to their device within 24 hours.
Apple has been allowing developers to offer App Store pre-orders since 2017, with the pre-order feature letting customers make a purchase ahead of an app's release date. Pre-orders are available for both free and paid apps.
Prior to today's change, pre-orders could only be made available for up to 90 days before an app's release. Once the release date for an app rolls around, the app that has been pre-ordered is automatically downloaded to the customer's device, with paid apps charged at release.
Popular Stories
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers.
The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today’s release adds new emoji characters and a few other changes.
New Emoji
Apple added new emoji characters, including trombone, treasure chest, distorted face, hairy creature, fight cloud, orca,...
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports.
Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...
