Apple Removes Beats Landing Page From Website Ahead of Tuesday's Launch Event [Update: Restored]

Apple has quietly removed the "Beats by Dre" webpage from its website ahead of its Apple event on Tuesday, as it prepares to launch a new, lower-cost HomePod and AirPods Studio headphones.

beats by dre landing page
As noted by Apple Terminal, the landing page for Beats products can no longer be found on Apple's website. The Wayback Machine has a snapshot of the page in its original form from October 2, while the most recent snapshot from October 9 shows the page as down, suggesting Apple removed it sometime between these two dates.

Over the last couple of weeks, MacRumors has independently observed a gradual removal of all links to Beats' support website from Apple's own support pages. Apple also quietly retired its Beats Updater utility that lets users update the firmware of their Beats Wireless headphones, earphones, and speakers.

Apple still sells Beats-branded products on the headphones and speakers section of its online store. However, earlier this month, Bloomberg reported that Apple is no longer selling headphones and wireless speakers from companies like Sonos, Bose, and Logitech. Apple did something similar in the past, eliminating stock of fitness trackers ahead of the launch Apple Watch.

These moves all point to Apple readying itself for new product launches in the audio category. Rumors indicate Apple is working on several new audio products, including a smaller, lower-cost HomePod and high-end over-ear Apple-branded headphones that could be called "‌AirPods Studio‌," to be sold alongside the ‌AirPods‌ and AirPods Pro.

Both of these new products are expected to launch before the end of the year, and the removal of the third-party audio products from the online store suggests we could be seeing Apple's new audio devices soon, perhaps as soon as this week at Apple's "Hi, Speed" event on Tuesday, October 13, when it is also expected to announce the new iPhone 12 lineup.

Update 10:50 a.m.: The Beats by Dre landing page has returned to the store section of Apple's website.

Popular Stories

WWDC25 Live Coverage Feature 1

WWDC 2025 Apple Event Live Keynote Coverage: iOS 26, macOS Tahoe, and More

Monday June 9, 2025 9:00 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements led by a design revamp across Apple's platforms that will also see the numbering of all of...
maxresdefault

Everything Apple Announced at WWDC 2025 in 9 Minutes

Monday June 9, 2025 5:21 pm PDT by
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before. Subscribe to the MacRumors YouTube channel ...
liquid glass

Apple Announces All-New 'Liquid Glass' Software Redesign Across iOS 26 and More

Monday June 9, 2025 10:13 am PDT by
Apple today announced a complete redesign of all of its major software platforms called "Liquid Glass." Announced simultaneously for iOS, iPadOS, macOS, watchOS, tvOS, visionOS, and CarPlay, Liquid Glass forms a new universal design language for the first time. At its WWDC 2025 keynote address, Apple's software chief Craig Federighi said "Apple Silicon has become dramatically more powerful...
iPadOS 26 Apple Newsroom

Apple Says iPadOS 26 is Compatible With These iPad Models

Monday June 9, 2025 11:22 am PDT by
Apple today announced that iPadOS 26 will be compatible with the iPad models listed below. iPadOS 26 features a new Liquid Glass design, a menu bar, improved app windowing, and more. iPadOS 26 supports the following iPad models:iPad Pro (M4) iPad Pro 12.9-inch (3rd generation and later) iPad Pro 11-inch (1st generation and later) iPad Air (M2 and later) iPad Air (3rd generation and...
iPhone Car Key WWDC 2025

Apple Says These 13 Vehicle Brands Will Soon Offer iPhone Car Keys

Monday June 9, 2025 2:38 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote today, Apple said that 13...
Apple WWDC25 iOS 26 hero 250609

Apple Announces iOS 26 With 'Liquid Glass' Design, Live Translation, Overhauled Phone App, and More

Monday June 9, 2025 11:00 am PDT by
Apple at WWDC announced iOS 26, introducing a comprehensive visual redesign built around its new "Liquid Glass" concept, alongside expanded Apple Intelligence capabilities, updates to core communication apps, and more. Liquid Glass is a translucent material that reflects and refracts surroundings to create dynamic, responsive interface elements, according to Apple. The new design language...

Top Rated Comments

Eddy Munn Avatar
61 months ago

Man that 1 billion for Beats CAN’T have been worth it. Remains the weirdest thing Tim Cook’s Apple have done.
It paved the way for Apple Music, as well as an interim between then and the AirPods revolution we see in front of us now.
Score: 24 Votes (Like | Disagree)
Dwalls90 Avatar
61 months ago

Man that 1 billion for Beats CAN’T have been worth it. Remains the weirdest thing Tim Cook’s Apple have done.
it was for Beats Music, not the hardware. Apple needed to get into the streaming business quickly and Beats was their golden tickets. The hardware was just the stocking stuffer.
Score: 12 Votes (Like | Disagree)
SirAnthonyHopkins Avatar
61 months ago

Man that 1 billion for Beats CAN’T have been worth it. Remains the weirdest thing Tim Cook’s Apple have done.
Why? It's not as simple as paying $1bn for Beats and measuring the success of that in whether they sold $1bn worth of Beats headphones.

There were loads of layers to that deal. Beats Music; the Beats Radio platform; subsuming what would now have been a major rival brand; acquiring the R&D and technology patents of Beats; being able to fold what is an amazingly successful lifestyle brand (if an awful headphone) into the Apple ecosystem; getting all that free advertising for their products from NBA and Premier League players strolling around in their massive Beats headphones. There was also a load of endorsement deals that were a part of that which then makes it easier to transition those commercial relationships into Apple ones, so Neymar for instance now wears AirPods instead of Beats in public.

It was easily worth what Apple paid.
Score: 10 Votes (Like | Disagree)
Roscorito Avatar
61 months ago
Man that 1 billion for Beats CAN’T have been worth it. Remains the weirdest thing Tim Cook’s Apple have done.
Score: 9 Votes (Like | Disagree)
otternonsense Avatar
61 months ago

Man that 1 billion for Beats CAN’T have been worth it. Remains the weirdest thing Tim Cook’s Apple have done.
I kinda sense monopolistic behaviour in slowly snuffing out a popular (rival) brand but that's just me.
Score: 7 Votes (Like | Disagree)
69Mustang Avatar
61 months ago

Man that 1 billion for Beats CAN’T have been worth it. Remains the weirdest thing Tim Cook’s Apple have done.
It was $3 billion and one of the best strategic things Tim Cook's Apple ever did imo. It laid the foundation for one of Apple's strongest services and still continues to pay dividends to this day. Beats is still one of the strongest audio brands around. Oh yeah, still profitable too. So if by can't have been worth it, you meant totally worth it, we are in agreement.
Score: 6 Votes (Like | Disagree)