Apple Removes Beats Landing Page From Website Ahead of Tuesday's Launch Event [Update: Restored]

Apple has quietly removed the "Beats by Dre" webpage from its website ahead of its Apple event on Tuesday, as it prepares to launch a new, lower-cost HomePod and AirPods Studio headphones.

beats by dre landing page
As noted by Apple Terminal, the landing page for Beats products can no longer be found on Apple's website. The Wayback Machine has a snapshot of the page in its original form from October 2, while the most recent snapshot from October 9 shows the page as down, suggesting Apple removed it sometime between these two dates.

Over the last couple of weeks, MacRumors has independently observed a gradual removal of all links to Beats' support website from Apple's own support pages. Apple also quietly retired its Beats Updater utility that lets users update the firmware of their Beats Wireless headphones, earphones, and speakers.

Apple still sells Beats-branded products on the headphones and speakers section of its online store. However, earlier this month, Bloomberg reported that Apple is no longer selling headphones and wireless speakers from companies like Sonos, Bose, and Logitech. Apple did something similar in the past, eliminating stock of fitness trackers ahead of the launch Apple Watch.

These moves all point to Apple readying itself for new product launches in the audio category. Rumors indicate Apple is working on several new audio products, including a smaller, lower-cost HomePod and high-end over-ear Apple-branded headphones that could be called "‌AirPods Studio‌," to be sold alongside the ‌AirPods‌ and AirPods Pro.

Both of these new products are expected to launch before the end of the year, and the removal of the third-party audio products from the online store suggests we could be seeing Apple's new audio devices soon, perhaps as soon as this week at Apple's "Hi, Speed" event on Tuesday, October 13, when it is also expected to announce the new iPhone 12 lineup.

Update 10:50 a.m.: The Beats by Dre landing page has returned to the store section of Apple's website.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
bsod

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...

Top Rated Comments

Eddy Munn Avatar
49 months ago

Man that 1 billion for Beats CAN’T have been worth it. Remains the weirdest thing Tim Cook’s Apple have done.
It paved the way for Apple Music, as well as an interim between then and the AirPods revolution we see in front of us now.
Score: 24 Votes (Like | Disagree)
Dwalls90 Avatar
49 months ago

Man that 1 billion for Beats CAN’T have been worth it. Remains the weirdest thing Tim Cook’s Apple have done.
it was for Beats Music, not the hardware. Apple needed to get into the streaming business quickly and Beats was their golden tickets. The hardware was just the stocking stuffer.
Score: 12 Votes (Like | Disagree)
SirAnthonyHopkins Avatar
49 months ago

Man that 1 billion for Beats CAN’T have been worth it. Remains the weirdest thing Tim Cook’s Apple have done.
Why? It's not as simple as paying $1bn for Beats and measuring the success of that in whether they sold $1bn worth of Beats headphones.

There were loads of layers to that deal. Beats Music; the Beats Radio platform; subsuming what would now have been a major rival brand; acquiring the R&D and technology patents of Beats; being able to fold what is an amazingly successful lifestyle brand (if an awful headphone) into the Apple ecosystem; getting all that free advertising for their products from NBA and Premier League players strolling around in their massive Beats headphones. There was also a load of endorsement deals that were a part of that which then makes it easier to transition those commercial relationships into Apple ones, so Neymar for instance now wears AirPods instead of Beats in public.

It was easily worth what Apple paid.
Score: 10 Votes (Like | Disagree)
Roscorito Avatar
49 months ago
Man that 1 billion for Beats CAN’T have been worth it. Remains the weirdest thing Tim Cook’s Apple have done.
Score: 9 Votes (Like | Disagree)
otternonsense Avatar
49 months ago

Man that 1 billion for Beats CAN’T have been worth it. Remains the weirdest thing Tim Cook’s Apple have done.
I kinda sense monopolistic behaviour in slowly snuffing out a popular (rival) brand but that's just me.
Score: 7 Votes (Like | Disagree)
69Mustang Avatar
49 months ago

Man that 1 billion for Beats CAN’T have been worth it. Remains the weirdest thing Tim Cook’s Apple have done.
It was $3 billion and one of the best strategic things Tim Cook's Apple ever did imo. It laid the foundation for one of Apple's strongest services and still continues to pay dividends to this day. Beats is still one of the strongest audio brands around. Oh yeah, still profitable too. So if by can't have been worth it, you meant totally worth it, we are in agreement.
Score: 6 Votes (Like | Disagree)