Apple Applies for Trademark of 'iPhone for Life' in Hong Kong
Apple has applied for a trademark on the phrase "iPhone for Life" in Hong Kong, according to a partly-private filing discovered by Patently Apple.
The phrase "iPhone for Life" is reportedly associated with telecoms providers and third-party Apple resellers, including U.S. carrier Sprint, to advertise iPhone rental programs. Apple itself has never used the expression.
The application was filed in early September 2020 by legal representatives hired by Apple in Hong Kong. It seeks to cover use of the phrase for "Retail store services and retail store services provided via communications networks" as well as "Financial services; financing services; banking services; financing of loans; extension of retail credit; installment loans; lease-purchase financing."
The trademark application does not specifically reveal how Apple may be intending to use it, but suggests that it could perhaps be used for a new direct-from-Apple iPhone rental program, or simply to block use of the phrase by other companies. Alternately, the trademark may be used to rebrand or rename the existing iPhone Upgrade Program.
Popular Stories
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support.
Apple Watch Ultra's existing Night Mode
In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital."
In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh:
iPhone 11 Pro Max: 3,969mAh
iPhone 12 Pro Max: 3,687mAh...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so.
The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
Apple is...
