Apple Applies for Trademark of 'iPhone for Life' in Hong Kong
Apple has applied for a trademark on the phrase "iPhone for Life" in Hong Kong, according to a partly-private filing discovered by Patently Apple.
The phrase "iPhone for Life" is reportedly associated with telecoms providers and third-party Apple resellers, including U.S. carrier Sprint, to advertise iPhone rental programs. Apple itself has never used the expression.
The application was filed in early September 2020 by legal representatives hired by Apple in Hong Kong. It seeks to cover use of the phrase for "Retail store services and retail store services provided via communications networks" as well as "Financial services; financing services; banking services; financing of loans; extension of retail credit; installment loans; lease-purchase financing."
The trademark application does not specifically reveal how Apple may be intending to use it, but suggests that it could perhaps be used for a new direct-from-Apple iPhone rental program, or simply to block use of the phrase by other companies. Alternately, the trademark may be used to rebrand or rename the existing iPhone Upgrade Program.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
