Gmail to Get New Icon as Part of G Suite Rebranding

The Gmail app is set to get a new icon as part of a broader rebrand of Google's G Suite software, which includes Gmail, Docs, Meet, Sheets, and Calendar.

newgmaillogo
Replacing the classic Gmail envelope logo is an M made out of Google's blue, red, yellow, and green brand colors. The new design aligns Gmail with Google's core brand as well as Google Maps, Google Photos, Google Chrome, and other Google products.

According to Fast Company, Google considered dropping the M altogether or fully removing the red color from the Gmail icon, but user research studies showed that people weren't happy with those changes.


Google has also redesigned its Calendar, Docs, Meet, and Sheets logos to match the new Gmail design, while G Suite has become "Google Workspace" in an attempt to merge Gmail, Chat, and Docs into a more integrated whole.

Tags: Google, Gmail

Top Rated Comments

Baumi Avatar
13 months ago

How cares? Why not spend the resources on making the apps better?
I'm sure Google has both software engineers and designers on permanent staff, so this probably had a near-zero impact on app development.

Now, we can argue whether the designers' time couldn't have been spent better on other problems, but it's not like they asked developers to quit Xcode or Visual Studio and fire up Photoshop.
Score: 15 Votes (Like | Disagree)
yurc Avatar
13 months ago
Historically Google icons and their interface are sort of identity crisis. They had quite a lot numerous changes.
Score: 11 Votes (Like | Disagree)
emulajavi Avatar
13 months ago
White backgrounds on iOS icons look awful

Google Maps icon change was awful.
Score: 10 Votes (Like | Disagree)
Baumi Avatar
13 months ago

They have too many employees when they make a fuss of such tiny ****. Doing a video for a logo change. Who the hell cares?!
Logos are the "face" of a brand, and GMail is one of the most popular web services out there. It's pretty much a bliion dollar brand of its own.

Compared with the effort Apple goes to when it comes to showcasing things like the design of the Apple Card ('//www.youtube.com/watch?v=JLE228ZuGGA'), Google's little animation looks positively modest.
Score: 9 Votes (Like | Disagree)
AirunJae Avatar
13 months ago
Thematically I get it, but don't love it.
Score: 6 Votes (Like | Disagree)
vertical smile Avatar
13 months ago

but user research studies showed that people weren't happy with those changes.
Studies on icons?
I guess it is nice that they are listening to their users, but I didn't realize that so much went into icon decisions.
Score: 6 Votes (Like | Disagree)

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