Apple's September 15 Event Said to Be Focused on iPad and Apple Watch, Not iPhones

Apple this morning announced an event that's set to be held on September 15, and since Apple holds an iPhone-focused event every fall one might assume that the upcoming event will see the unveiling of the iPhone 12 lineup, but Bloomberg's Mark Gurman suggests that's not the case.

iPad and watch soon 4real 2
According to Gurman, Apple will not announce the iPhone until October, which means the September event could instead feature new iPads and Apple Watch models. BuzzFeed's John Paczkowski has confirmed in a tweet that says "Don't hold your breath for the new ‌iPhone‌."

A September event that does not include the new ‌iPhone‌ models would be unusual, but this year's ‌iPhone‌ lineup is delayed, as Apple confirmed in July. Apple is expecting the ‌iPhone 12‌ models to launch a couple of weeks later than normal, with the devices set to debut in October rather than September.

The ‌iPhone 12‌ launch is also expected to be staggered with the more affordable models coming out ahead of the Pro models, and that further delay could be another reason why Apple might want to hold an ‌iPhone‌ announcement until October.

Apple is working on the Apple Watch Series 6, which is expected to feature blood oxygen monitoring as a major new addition. There have also been multiple rumors of a 10.8 to 11-inch iPad model with an edge-to-edge display and Touch ID either built into the Power button or the display, and that device is expected to be an iPad Air.

If there's no ‌iPhone‌, we could also see other rumored products like the first Arm-based Mac (which is rumored to be a 13-inch MacBook Pro), over-ear "AirPods Studio" headphones, AirTags, and a smaller HomePod, all of which have been rumored for a fall launch.

The September 15 event could also see the release of iOS 14, watchOS 7, tvOS 14, and macOS Big Sur, which have been in beta testing since June.

Related Roundups: Apple Watch Series 7, iPad Air
Related Forums: Apple Watch, iPad

Top Rated Comments

RalfTheDog Avatar
22 months ago
I have it on very good authority that a new 12.9 inch iPad Pro will be announced. How do I know, my new one just arrived today and I always get a new one moments before they announce.
Score: 40 Votes (Like | Disagree)
kycophpd Avatar
22 months ago
Time Flies = Watch Air

new Watch
new IPad Air
Score: 27 Votes (Like | Disagree)
Mr. Awesome Avatar
22 months ago
That seems odd, but so has everything in the year 2020.
Score: 27 Votes (Like | Disagree)
ghostface147 Avatar
22 months ago
Just as long as we get a date for iOS 14. I doubt they will wait until October to release it. Maybe the end of September.
Score: 12 Votes (Like | Disagree)
ediks Avatar
22 months ago
*angry noises* it is what it is, but i would prefer to see them next week even if they would ship them in november
Score: 8 Votes (Like | Disagree)
thomasluke231 Avatar
22 months ago

Has an iPhone ever been announced after the summer?
iPhone 4s event in October 2011
Score: 7 Votes (Like | Disagree)

Related Stories

8th gen iPad low stock feature 1

8th-Generation iPad Stocks Running Low Ahead of Next Week's Apple Event

Wednesday September 8, 2021 12:26 am PDT by
Apple's entry-level iPad stocks are running low at retail stores and online, indicating an update to Apple's most affordable iPad could be in the offing and may even arrive as soon as this month. Shipping times for the eighth-generation iPad have slipped into October with three to six week wait times, or are "currently unavailable" in the United States and other online markets, including...
cook april 2021 event hype

Fall 2021 Apple Event Rumors: iPhones in September, MacBook Pros in Late October, and More

Thursday August 12, 2021 1:04 pm PDT by
This year, Apple has already released several new products, including new iPads, the 24-inch iMac, the new Apple TV, and of course, AirTags. Looking ahead to the next few weeks, the list of 2021 Apple products will grow even longer as Apple prepares to reveal the next iPhones, MacBook Pros, and more. There has been an avalanche of rumors about this year's fall season and what Apple has planned ...
cook sept 2020 event

With No Sign of Invites, When Could the Spring Apple Event Be? [Updated]

Wednesday March 2, 2022 7:45 am PST by
Update: We now have invites for a March 8 event! Apple uncharacteristically sent them out less than a week ahead of the event. With no sign of Apple event invites being sent out for the company's rumored spring event on March 8, when could Apple's long-awaited spring event be? Apple CEO Tim Cook speaking at the company's September 2020 Special Event What Happened to the Rumored March 8 ...
AppleEventLogoFeature

Spring Apple Event Invites Could Be Sent Out Tomorrow

Monday February 28, 2022 2:48 am PST by
Update: We now have invites for a March 8 event! Apple uncharacteristically sent them out less than a week ahead of the event. Invites for Apple's widely expected spring event could be sent out tomorrow if recent reports prove to be correct. In early February, Bloomberg's Mark Gurman reported that Apple was planning to host a special event on Tuesday, March 8. Gurman then reiterated the ...
cook sept 2020 event

Apple Event Reportedly Scheduled for March 8

Wednesday February 9, 2022 2:42 am PST by
Apple is planning to unveil several new products at a special event in March, according to recent reports from Bloomberg's Mark Gurman. Apple CEO Tim Cook speaking at the company's September 2020 Special Event Gurman, who often reveals accurate insights into Apple's plans, recently reported that Apple is currently planning to host a special event on Tuesday, March 8. The event is expected to...
AppleEventLogoFeature

DigiTimes: Apple Planning Multiple Apple Events for September

Friday August 20, 2021 3:20 am PDT by
Apple is planning to hold multiple product events in September, rather than its strategy from last year to break up its fall product launches into three separate events split across September, October, and November, according to sources who spoke to DigiTimes. In a new paywalled report today, the publication states that Apple will "host a series of product launch conferences in September,"...
iphone se 2020 top

Gurman: New iPhone SE and More Likely at Apple Event in March or April

Sunday January 9, 2022 6:08 am PST by
Apple's first event of 2022 will likely take place in March or April, Bloomberg's Mark Gurman said today in his "Power On" newsletter. Gurman said a new iPhone SE with support for 5G and a faster chip is likely to be among the announcements at the event. "Apple's first virtual event of 2022 is coming up in just a few short months and is likely to take place in either March or April, I'm...
m2 feature purple

Evidence of M2 Apple Silicon Chip Spotted Ahead of Apple Event on Tuesday

Sunday March 6, 2022 6:39 am PST by
Evidence that Apple is testing the M2 Apple silicon chip, expected to debut first in a new MacBook Air and refreshed 13-inch MacBook Pro, has been spotted by a developer ahead of Tuesday's "Peek performance" Apple event. As reported by Bloomberg's Mark Gurman in his latest Power On newsletter, a "developer source" has informed him that in recent weeks, Apple has been testing a chip with an...

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...