Prosser: Sources 'Not Budging' on Claims of New iPad Air and Apple Watch Tomorrow

Yesterday, frequent leaker Jon Prosser claimed that Apple was targeting 9:00 a.m. Eastern time tomorrow, September 8, for a press release launch of new products. Prosser had previously said that new iPad and Apple Watch models were planned to launch during the week of September 7, so those appeared to be the products we should be expecting to see.


Bloomberg's Mark Gurman cast some doubt on the rumor, however, suggesting that any news tomorrow morning would "more likely" be an announcement about a virtual media event to unveil the next iPhone and Apple Watch.

With less than twelve hours to go until the rumored press release time, Prosser is doubling down on his claim, saying that his sources "are not budging or changing their mind" and that new iPad Air and Apple Watch models are expected to debut tomorrow.


Supporting his case, Prosser pointed out earlier today that many Apple Watch Series 5 models are listed as currently unavailable in Apple's online store, with the assumption being that Apple has been depleting its stock of the current models in advance of an imminent update.

We've been watching Apple Watch Series 5 stock levels over the past few weeks and have seen a number of them going out of stock, and the number of affected models does appear to be increasing, but it's hard to say whether they point toward an imminent launch as soon as tomorrow or perhaps within the next month.

Apple has struggled with supplies of a number of its products over the past six months, thanks to the global health crisis impacting not only production at times but also consumer demand for certain product lines.

Given the unlikelihood of an in-person media event to introduce new hardware and Apple's admission that new iPhones will launch "a few weeks later" than usual, we're in uncharted waters and not entirely sure how Apple will roll out the numerous new products that appear to be on the verge of launching. So stay tuned tomorrow morning, and we'll see whether Apple has anything to announce.

Related Roundups: Apple Watch Series 6, iPad Air

Top Rated Comments

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7 weeks ago
I just tweeted that Apple will release new devices at some point in the future.
Score: 31 Votes (Like | Disagree)
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7 weeks ago
See here’s the thing, it doesn’t matter what you think about Jon’s personality. That has absolutely no relation to how reliable his information is. And while he’s been incorrect about future product features, and distant plans, when he says a solid release date, at least the last several times that he’s done so, he’s always right.
He said that Apple would be releasing some new products the week of March 15. Three days later on Wednesday, March 18, we got the new iPad pros, MacBook airs, and Mac minis.
On Tuesday, March 31, he said the iPhone SE would launch on April 15. Every other website and leaker said he was wrong, but April 15 arrived along with the iPhone SE.
He said a 13 inch MacBook Pro would arrive in May, and wouldn’t you know, it arrived on May 4.
He said the new iMac would not arrive in July as other people were saying, but would come out in August. August 4 came with a new iMac.
So when he says that new watches and iPads are coming on September 8, with an Apple event scheduled for the week of October 12, I tend to believe him. Now if he were to go on and say that they’re going to announce Apple glass, airpower, and all that kind of stuff, then he starts to enter murky territory.
But this release schedule makes complete sense with the restrictions that are currently going on. Almost every series 5 model is completely out of stock, and if it’s true that Apple doesn’t plan to have an event until October, I highly doubt they’re gonna leave the Apple Watch with no supply for an entire month. What would their stockholders say? How would they report Septembers data at their quarterly earnings call, if the watch sold zero units because there were none available?
Of course Apple is not gonna do something stupid like that.
So tomorrow, we’re going to get new iPads and Apple watches.
Then in October, we’ll get new iPhones, AirPods, airtags, and ARM MacBooks, along with whatever other surprises they have up their sleeve.
Also, I have mad props for Mark pre-2019, but over the last year or so, his reporting has become very shaky.
Score: 27 Votes (Like | Disagree)
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7 weeks ago
can we stop reporting on jon prosser if he gets this one wrong?

for the record: i believe something is happening tomorrow, but if he's wrong about the details on this, he's done IMO.
Score: 24 Votes (Like | Disagree)
Avatar
7 weeks ago
This is an ALL-OUT WAR between Jon Prosser and Mark Gurman. The stakes are extremely high and the loser MUST shoulder the full consequences. THIS MEANS WHOEVER IS WRONG TOMORROW MUST HAVE THEIR CREDIBILITY COMPLETELY WIPED TO ZERO, AND THAT PERSON MUST SHAMEFULLY EXIT THE RUMOR MILLS FOREVER - MACRUMORS SHOULD NEVER REPORT ON THAT PERSON EVER AGAIN AS HE WILL HAVE NO CREDIBILITY AT ALL. We cannot and should not allow whoever is wrong tomorrow to keep messing with unreliable rumors on MR in the future, and raising our false hopes. This is simply the stakes of what happens when two so-called leakers try to throw crap on the wall and see what sticks. This approach has no place in the world at all.
Score: 23 Votes (Like | Disagree)
Avatar
7 weeks ago
Watch them both be right. Apple Watch and iPad released AND a date given for the iPhone event. ;)
Score: 21 Votes (Like | Disagree)
Avatar
7 weeks ago


This is an ALL-OUT WAR between Jon Prosser and Mark Gurman. The stakes are extremely high and the loser MUST shoulder the full consequences. THIS MEANS WHOEVER IS WRONG TOMORROW MUST HAVE THEIR CREDIBILITY COMPLETELY WIPED TO ZERO, AND THAT PERSON MUST SHAMEFULLY EXIT THE RUMOR MILLS FOREVER - MACRUMORS SHOULD NEVER REPORT ON THAT PERSON EVER AGAIN AS HE WILL HAVE NO CREDIBILITY AT ALL. We cannot and should not allow whoever is wrong tomorrow to keep messing with unreliable rumors on MR in the future, and raising our false hopes. This is simply the stakes of what happens when two so-called leakers try to throw crap on the wall and see what sticks. This approach has no place in the world at all.

i’m sorry, but if you don’t want to get your hopes high, then just don’t visit Mac RUMORS!
It’s literally in the name. The website is not called Mac facts, it’s called Mac rumors. There is a reason for that
Score: 18 Votes (Like | Disagree)

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