Ridley Scott Comments on Epic Games' Parody of His '1984' Ad

Ridley Scott, director of the original "1984" Apple Macintosh advertisement, has commented on Epic Games' recent parody of his ad, in an interview to IGN.

Ridley Scott 1

When ‌Epic Games‌ launched its campaign against Apple over alleged anticompetitive App Store policies, it premiered a shot-for-shot remake of Apple's famous "1984" Super Bowl commercial directed by Ridley Scott, titled "Nineteen Eighty-Fortnite." The original commercial was based on the novel "Nineteen Eighty-Four" by George Orwell and was meant to convey Apple as a rebel against an oppressive regime believed to be IBM.

Whereas Apple's ad portrayed IBM as the evil "Big Brother," ‌Epic Games‌ aimed to show that Apple is now the oppressive authoritarian power. In a blog post, ‌Epic Games‌ encourages Fortnite players to fight against Apple's "app tax" by using the hashtag #FreeFortnite on social media platforms.

"‌Epic Games‌ has defied the ‌App Store‌ Monopoly. In retaliation, Apple is blocking Fortnite from a billion devices. Join the fight to stop 2020 from becoming '1984,'" text at the end of the ad reads.

Scott confirmed to IGN that he has seen Epic's parody, and explained that while he feels that the Fortnite ad was well produced, it could have had a more powerful message.

I sure have and I wrote to them because on the one hand I can be fully complimented by the fact they copied [my commercial] shot for shot. But pity the message is so ordinary when they could have been talking about democracy or more powerful things… And they didn't use it.

I think the animation was terrific, the idea was terrific, the message was "ehh."

Fortnite has been in violation of the ‌‌App Store‌‌ rules since August 13, when it introduced a direct payment option that avoided Apple's in-app purchase system by allowing payments directly to ‌Epic Games‌. Shortly after Epic blatantly disregarded ‌‌App Store‌‌ policies, Apple removed the app from the ‌‌App Store‌‌, leading to a lawsuit from Epic and a quickly escalating legal battle between the two companies. On Friday, Apple terminated ‌Epic Games‌' developer account.

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected [Updated]

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
ipad blue prime day

iPad 12 Rumored to Get iPhone 17's A19 Chip, Breaking Apple Tradition

Wednesday December 10, 2025 12:22 pm PST by
The next-generation low-cost iPad will use Apple's A19 chip, according to a report from Macworld. Macworld claims to have seen an "internal Apple code document" with information about the 2026 iPad lineup. Prior documentation discovered by MacRumors suggested that the iPad 12 would be equipped with an A18 chip, not an A19 chip. The A19 chip was just released this year in the iPhone 17, and...
studio display purple

Apple Studio Display 2 Code Hints at 120Hz ProMotion, HDR, A19 Chip

Thursday December 11, 2025 4:19 am PST by
Apple's next-generation Studio Display is expected to arrive early next year, and a new report allegedly provides a couple more details on the external monitor's capabilities. According to internal Apple code seen by Macworld, the new external display will feature a variable refresh rate capable of up to 120Hz – aka ProMotion – as well as support for HDR content. The current Studio...

Top Rated Comments

G5isAlive Avatar
69 months ago

I respect this guy’s opinion like anyone else. But just because he made a good Apple ad a long time ago does not mean he has the best take on this fundamental debate on App Store policies or should be given an elevated platform.
But folks on the forums should have the right to comment?

Seriously, Epic copied his work. What more reason does he need to he able to comment?
Score: 55 Votes (Like | Disagree)
xnu Avatar
69 months ago
You know, I saw original commercial live and know it well. I am not sure why I never knew Ridley Scott had directed it. I learned something new today. Thank you MR.
Score: 35 Votes (Like | Disagree)
clickerclacker Avatar
69 months ago
I really don't understand this. No-one is stopping Epic Games from launching their own phone, OS, and App Store. If that were the case, fair play. But it's not. What an entitled company they must be. I hope Apple never gives in to their bullying. They need to pay up like everyone else, or just sell through other platforms instead.
Score: 33 Votes (Like | Disagree)
savagemic Avatar
69 months ago
It would be easier to be on Epic's side if they were advocating for a lower percentage but they aren't, they want to be able to use the platform Apple created free-of-charge.
Score: 20 Votes (Like | Disagree)
UK-MacAddict Avatar
69 months ago
I do think 30% cut is a bit greedy from Apple. But at the same time nobody is forcing Epic to use the platform.

In this particular case Epic broke the contract end of story, should be nothing here to argue.

What would Epic Games do if a developer did not want to pay the 12% Epic Games Store fee and only gave them 6%?
Score: 18 Votes (Like | Disagree)
ArPe Avatar
69 months ago
Ridley is 100% correct.

Epic could have used the opportunity to criticize China’s treatment of the Uighur and the brainwashing detention camps that are straight out of 1984.

But since the monopoly Tencent owns Epic they can’t do that.
Score: 13 Votes (Like | Disagree)