Ridley Scott Comments on Epic Games' Parody of His '1984' Ad

Ridley Scott, director of the original "1984" Apple Macintosh advertisement, has commented on Epic Games' recent parody of his ad, in an interview to IGN.

Ridley Scott 1

When ‌Epic Games‌ launched its campaign against Apple over alleged anticompetitive App Store policies, it premiered a shot-for-shot remake of Apple's famous "1984" Super Bowl commercial directed by Ridley Scott, titled "Nineteen Eighty-Fortnite." The original commercial was based on the novel "Nineteen Eighty-Four" by George Orwell and was meant to convey Apple as a rebel against an oppressive regime believed to be IBM.

Whereas Apple's ad portrayed IBM as the evil "Big Brother," ‌Epic Games‌ aimed to show that Apple is now the oppressive authoritarian power. In a blog post, ‌Epic Games‌ encourages Fortnite players to fight against Apple's "app tax" by using the hashtag #FreeFortnite on social media platforms.

"‌Epic Games‌ has defied the ‌App Store‌ Monopoly. In retaliation, Apple is blocking Fortnite from a billion devices. Join the fight to stop 2020 from becoming '1984,'" text at the end of the ad reads.

Scott confirmed to IGN that he has seen Epic's parody, and explained that while he feels that the Fortnite ad was well produced, it could have had a more powerful message.

I sure have and I wrote to them because on the one hand I can be fully complimented by the fact they copied [my commercial] shot for shot. But pity the message is so ordinary when they could have been talking about democracy or more powerful things… And they didn't use it.

I think the animation was terrific, the idea was terrific, the message was "ehh."

Fortnite has been in violation of the ‌‌App Store‌‌ rules since August 13, when it introduced a direct payment option that avoided Apple's in-app purchase system by allowing payments directly to ‌Epic Games‌. Shortly after Epic blatantly disregarded ‌‌App Store‌‌ policies, Apple removed the app from the ‌‌App Store‌‌, leading to a lawsuit from Epic and a quickly escalating legal battle between the two companies. On Friday, Apple terminated ‌Epic Games‌' developer account.

Top Rated Comments

G5isAlive Avatar
23 months ago

I respect this guy’s opinion like anyone else. But just because he made a good Apple ad a long time ago does not mean he has the best take on this fundamental debate on App Store policies or should be given an elevated platform.
But folks on the forums should have the right to comment?

Seriously, Epic copied his work. What more reason does he need to he able to comment?
Score: 55 Votes (Like | Disagree)
xnu Avatar
23 months ago
You know, I saw original commercial live and know it well. I am not sure why I never knew Ridley Scott had directed it. I learned something new today. Thank you MR.
Score: 35 Votes (Like | Disagree)
clickerclacker Avatar
23 months ago
I really don't understand this. No-one is stopping Epic Games from launching their own phone, OS, and App Store. If that were the case, fair play. But it's not. What an entitled company they must be. I hope Apple never gives in to their bullying. They need to pay up like everyone else, or just sell through other platforms instead.
Score: 33 Votes (Like | Disagree)
savagemic Avatar
23 months ago
It would be easier to be on Epic's side if they were advocating for a lower percentage but they aren't, they want to be able to use the platform Apple created free-of-charge.
Score: 20 Votes (Like | Disagree)
UK-MacAddict Avatar
23 months ago
I do think 30% cut is a bit greedy from Apple. But at the same time nobody is forcing Epic to use the platform.

In this particular case Epic broke the contract end of story, should be nothing here to argue.

What would Epic Games do if a developer did not want to pay the 12% Epic Games Store fee and only gave them 6%?
Score: 18 Votes (Like | Disagree)
ArPe Avatar
23 months ago
Ridley is 100% correct.

Epic could have used the opportunity to criticize China’s treatment of the Uighur and the brainwashing detention camps that are straight out of 1984.

But since the monopoly Tencent owns Epic they can’t do that.
Score: 13 Votes (Like | Disagree)

Related Stories

fortnite apple featured

Epic Games vs. Apple Trial Begins With Opening Remarks Underway

Monday May 3, 2021 9:05 am PDT by
The first day of the bench trial between Fortnite creator Epic Games and Apple is officially underway, with the companies delivering opening remarks before District Judge Yvonne Gonzalez Rogers in a Northern California courtroom. The saga dates back to August 2020, when Apple removed Fortnite from the App Store after Epic Games introduced a direct payment option in the app for its in-game...
fortnite apple featured

Epic Games v. Apple Trial Wraps Up, But We Likely Won't Know the Outcome for Months

Monday May 24, 2021 4:58 pm PDT by
The three week Epic Games v. Apple trial wrapped up today, with a series of debates that were held in lieu of traditional closing arguments. The wrap up follows Apple CEO Tim Cook's testimony last week, which saw him grilled by Judge Yvonne Gonzalez Rogers on Apple's App Store policies. As outlined by Protocol, at the conclusion of the trial, Rogers aimed to get at the heart of the dispute...
fortnite apple logo 2

Epic Games Began Planning Antitrust Lawsuit Against Apple Two Years Ago With 'Project Liberty'

Thursday April 8, 2021 12:01 am PDT by
Ahead of its upcoming bench trial against Epic Games, Apple today filed 500 pages of documents covering findings of fact and conclusions of law, which basically summarizes the information exchanged between Apple and Epic, presents the relevant facts to the judge, and argues for the logical conclusions that should be drawn when law is applied to the case. Apple sticks to many of the talking...
fortnite apple featured

Apple Won't Allow Fortnite Back in the App Store Until Legal Battle Ends Due to Epic's 'Duplicitous Conduct'

Wednesday September 22, 2021 9:49 am PDT by
Apple has no plans to allow Fortnite to return to the App Store in the near future, Apple's lawyers told Epic's lawyers this week. Further, Apple does not plan to consider requests for the reinstatement of the Epic Games developer account until the court's judgment is "final and nonappealable," a process that could span years. Apple provided this information to Epic Games after Epic CEO Tim...
app store blue banner epic 1

Epic Games Not Satisfied With Ruling in Case Against Apple, Files Appeal

Monday September 13, 2021 2:02 am PDT by
Epic Games has filed an appeal against the ruling in its case against Apple, further prolonging the already year-long legal battle between the two companies. The ruling, announced on Friday, sided with Apple on nine out of the ten counts that Epic Games had presented against the company. Epic, from the start, had alleged that Apple is anti-competitive and that it should open up its devices...
roblox logo

Department of Justice Exploring Apple's Treatment of 'Roblox' Game in Antitrust Investigation

Monday December 6, 2021 12:46 pm PST by
The United States Justice Department is investigating Apple for antitrust issues, and Roblox is an area of interest for prosecutors attempting to put together a case, reports The Information. Investigators are looking for situations where Apple is unevenly enforcing rules for app developers, and Roblox is an area of interest because of the way the app works. Roblox is an online gaming...
fortnite apple logo geforce feature

Fortnite Coming Back to iOS Soon Thanks to Nvidia's GeForce NOW Service

Thursday January 13, 2022 11:19 am PST by
With the Apple vs. Epic Games lawsuit continuing on, there are no signs that Apple has any intention of allowing popular battle royale game Fortnite to return to the App Store on iPhone and iPad. Epic Games has found a workaround though, by partnering up with Nvidia. GeForce NOW, Nvidia's streaming gaming service, will soon add Fortnite support, allowing Fortnite to be played through a...
fortnite samsung

Apple Says Epic Games 'Wants Us to Be Android, But We Don't Want to Be'

Monday May 3, 2021 5:43 pm PDT by
The highly-anticipated Epic Games vs. Apple trial kicked off today in a federal court in Oakland, California, with lawyers for both companies delivering opening remarks before District Judge Yvonne Gonzalez Rogers. Lawyers for Epic Games attempted to paint the App Store as anti-competitive and monopolistic, noting that developers are forced to use Apple's in-app purchase system, and thus pay ...

Popular Stories

anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...