Apple Reportedly Considering Extending Apple TV+ Free Trial

Apple is considering extending the free trial of its Apple TV+ video streaming service that comes with new Apple devices, according to Bloomberg's Mark Gurman.

Apple TV Ray Light

‌Apple TV+‌ launched last October for $4.99 per month. Any iPhone, iPad, Apple TV, iPod touch, or Mac purchased from September 10, 2019 was eligible for a year-long free trial of ‌Apple TV+‌.

As the first free trials will come to an end next month, Apple is apparently considering an extension of the free trial program. Gurman's sources say this would take shape as a continued free access offer with the purchase of a new Apple device, but now for a period shorter than a year.

The Cupertino, California-based company launched TV+ last year for $4.99 a month, but many customers are still on a free year of service that comes with the purchase of an Apple product. The first trial accounts will expire just weeks after the next iPhones are set to debut in October. The company is considering keeping a free access offer to lure new subscribers but with a reduced period of time, the people said.

The offer of a generous year-long free trial for ‌Apple TV+‌ has been an important part of Apple's strategy to lure in long-term subscribers by giving unfettered access to the full roster of content on the streaming service. ‌Apple TV+‌ launched with a small amount of content compared with other rival services, so it has been crucial for Apple to build goodwill and interest about the service's shows without expecting immediate returns.

The report also featured the news that Apple is planning to add bonus augmented reality content to ‌Apple TV+‌.

Top Rated Comments

masterleep Avatar
23 months ago
Practically nobody wants to pay for Apple TV+.
Score: 34 Votes (Like | Disagree)
cmaier Avatar
23 months ago

Practically nobody wants to pay for Apple TV+.
Not true. I’ve surveyed everyone. Most want to pay for it.
Score: 29 Votes (Like | Disagree)
bsamcash Avatar
23 months ago
Cool. Maybe I’ll activate mine some day.
Score: 11 Votes (Like | Disagree)
Unggoy Murderer Avatar
23 months ago
First impressions are great so far. I don't get why people are so negative about it at all. I've really enjoyed See, Mythic Quest, and Defending Jacob, and I'll start watching For All Mankind at some point soon too.

The trail makes sense when there isn't a huge amount of content, they'll grow their selection over time. I'll be happy to pay £4.99/m when the catalogue expands to when there's always something I'm interested in ready to go (like I can do with Netflix / Disney+ just now).
Score: 10 Votes (Like | Disagree)
Deliro Avatar
23 months ago

Not true. I’ve surveyed everyone. Most want to pay for it.
Are you channeling Tim Cook?
Score: 10 Votes (Like | Disagree)
Andres Cantu Avatar
23 months ago
I guess it's possible, but at some point that service will need to start bringing in more money like some of Apple's other services.

Content is king, they need must-watch stuff for it to be a success.
Score: 8 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...