Facebook Claims Apple is Damaging Small Businesses by Collecting Fees From Paid Facebook Events

As Apple battles with Epic Games over its App Store fees, Facebook is joining the fight over its new Paid Online Events feature, which allows small businesses in 20 countries to charge Facebook users to attend online classes and events.

facebookfeesapple
Facebook wants Apple to waive its 30 percent fee taken from in-app purchases or let Facebook process event payments with Facebook Pay, both of which Apple has refused.

We asked Apple to reduce its 30% App Store tax or allow us to offer Facebook Pay so we could absorb all costs for businesses struggling during COVID-19. Unfortunately, they dismissed both our requests and SMBs will only be paid 70% of their hard-earned revenue. Because this is complicated, as long as Facebook is waiving its fees, we will make all fees clear in our products.

When a business owner schedules an event through Facebook on iOS, Facebook will make it clear that Apple is taking a 30 percent cut of the purchase price. Facebook is waiving its own fees for the feature "for at least the next year."

Transactions done on the web or on Android where Facebook Pay is available will allow business owners to keep 100 percent of revenue generated from paid online events. The feature is meant to allow Facebook Page owners to create an online event, set a price, promote the event, collect payment, and host the event all on Facebook.

Without calling out Apple directly, Facebook's announcement for the new feature says that businesses "shouldn't have to worry about fees charged by platforms" and points out that Apple's fees will make it so businesses will only be paid "70 percent of their hard-earned revenue."

Other companies, including Airbnb and ClassPass, have made similar complaints about Apple's refusal to waive in-app fees for virtual classes and features that have been forced to transition to online due to the ongoing pandemic.

ClassPass, for example, normally allows users to book classes at local gyms, but has instead moved its business online and started offering virtual classes. Under Apple's ‌App Store‌ rules, virtual classes require providing Apple its 30 percent commission, which ClassPass has balked at. ClassPass ultimately pulled virtual classes from the iPhone app.

Airbnb offers online experiences like virtual cooking classes and meditation sessions, which Apple also collects fees from. Apple has refused to grant special permission to apps like ClassPass, Facebook, and Airbnb in the name of fairness for other developers who are subject to the fees.

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...

Top Rated Comments

sniffies Avatar
64 months ago
Facebook is damaging the entire world:

Misinformation
Meddling
Nazis
Hate
Racism

Must I go on?

They really should shut up.
Score: 91 Votes (Like | Disagree)
DinkThifferent Avatar
64 months ago
Oh boohoo Mark Zuckerberg. Do we all get a 30% fee for all our data you sell?
Score: 86 Votes (Like | Disagree)
TravelsInBlue Avatar
64 months ago
People who fail to see the issue with all of this really need to put down the Apple Kool-aid. Sure, App Store purchases make sense to have a commission fee, but does it make sense for Apple to take 30% of every single transaction within the ecosystem, even inside of each app?

No.
Score: 43 Votes (Like | Disagree)
Vividxl Avatar
64 months ago
Frankly Facebook users can just log into the web and bypass the App Store, it not like they don't already have a way around it. Facebook is just whining to whine.
Score: 36 Votes (Like | Disagree)
Quu Avatar
64 months ago
Funny to me how all these multi-billion dollar businesses are coming out of the woodwork to demand lower fees. I don't necessarily side with Apple on this issue but it's hard to feel sorry for these giants.

If any of them were in Apples position to have a smash hit phone ecosystem they would undoubtedly do the same. Heck Epic Games takes a cut from the games on their game store as an example.
Score: 31 Votes (Like | Disagree)
atoqir Avatar
64 months ago
Spotify, Netflix, Epic, Microsoft, Facebook (WhatsApp/Instagram/Messenger) should have all did the same what Epic did yesterday and get their apps pulled.

With that much leverage Apple would be forced to act quickly.

I am a huge Apple fan, but they got very bad points for blocking innovation like xCloud because I am a gamer.

They should just allow sideloading of stuff they don't want to approve. Everybody happy. They can even keep their 30 percent then without issue.
Score: 18 Votes (Like | Disagree)