Apple Takes Legal Action Against Small Company With Pear Logo

Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada.

prepear vs apple

Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, arguing that its attributes are too similar to its own logo.

The company said via a post on Instagram that Apple "has decided to oppose and go after our small business' trademark saying our pear logo is too close to their apple logo and supposedly hurts their brand". The post goes on to describe the action as "a big blow to us at Prepear," and sets out the intention to retain the original logo and "send a message to big tech companies that bullying small businesses has consequences."

The company has launched a Change.org petition in an attempt to persuade Apple to "drop its opposition of the Prepear Logo, and help stop big tech companies from abusing their position of power by going after small businesses like ours who are already struggling due to the affects of Covid-19."

Prepear says that it is a "very small business" with only five team members, and explains that legal costs from the dispute have already cost thousands of dollars and the layoff of a team member.

"Apple has opposed the trademark application for our small business, Prepear, demanding that we change our obviously pear shaped logo, used to represent our brand in the recipe management and meal planning business... Most small businesses cannot afford the tens of thousands of dollars it would cost to fight Apple," the petition claims. "It is a very terrifying experience to be legally attacked by one of the largest companies in the world, even when we have clearly done nothing wrong, and we understand why most companies just give in and change their logos."

The petition has currently reached almost 9,000 signatures, and the founders hope it will reach 10,000.

Prepear says that Apple "has opposed dozens of other trademark applications filed by small businesses with fruit related logos," even in cases where the logo or industry is dissimilar to Apple's. Logos have been the source of legal action by Apple in the past, such as the case against a Norwegian political party and a German cycling path.

Update: Image from the trademark opposition paperwork filed by Apple:

claim

Top Rated Comments

wyarp Avatar
11 months ago

Before all the youngsters enter. They need to do this to defend their own logo. Go read law.

I am by no means an expert in trademark law, though we did cover it in our university course so understand the basics (at least as far as the UK is concerned.)

To be clear, Apple DO NOT need to do this to protect their brand. The name is different, the logo is distinctly different, the purpose of the company is different. This logo and company in NO WAY harms Apple as a business, it is not connected to the same business sector as Apple and DOES NOT confuse customers to thinking there is a connection. It’s a disgrace for then to go after to such a small company on such a tenuous claim.

Apple do not own the rights to all fruit based names nor fruit based logos.
Score: 192 Votes (Like | Disagree)
aaronhead14 Avatar
11 months ago
Ridiculous. They don’t even look remotely similar!
Score: 151 Votes (Like | Disagree)
q64ceo Avatar
11 months ago
Are you ****ing kidding me?
Score: 137 Votes (Like | Disagree)
twistedpixel8 Avatar
11 months ago

Look up trademark law and the result of not defending this.

Apple (or any company in a similar situation) must do this to defend their mark.
What the heck are you talking about? No, that’s not how it works at all. That only works IF THE LOGO LOOKS REMOTELY SIMILAR.
Score: 125 Votes (Like | Disagree)
wilhoitm Avatar
11 months ago
It is clearly a Pear not an Apple!
Score: 91 Votes (Like | Disagree)
inkswamp Avatar
11 months ago

Before all the youngsters enter. They need to do this to defend their own logo. Go read law.
That only applies if there's any chance of market confusion.

For example, if I open a burger stand with a single golden arch and call it McDougals, I'm going to get sued rightly into oblivion.

A company using a green outline of a pear for a logo that isn't even remotely similar in design to Apple's very well-recognized logo isn't in any way causing market confusion. This lawsuit is BS, and Apple is completely and utterly in the wrong for doing this.

I hope Apple gets their butt handed to them and that this company counter-sues for damages.
Score: 85 Votes (Like | Disagree)

Top Stories

apple watch 6s 202009

Bloomberg: Apple Watch Series 7 to Feature Thinner Screen Bezels, Faster Processor, and Updated Ultra Wideband Tech

Monday June 14, 2021 3:41 am PDT by
This year's Apple Watch Series 7 is likely to have thinner display bezels and use a new lamination technique that brings the display closer to the front cover, according to Bloomberg's Mark Gurman. From the report: The Cupertino, California-based tech giant is planning to refresh the line this year -- with a model likely dubbed the Apple Watch Series 7 -- by adding a faster processor,...
ios 15 home screen icons

iOS 15 Lets You Drag and Drop Images and Text Across Apps

Saturday June 12, 2021 3:17 pm PDT by
Apple this week previewed iOS 15, which is available now in beta for developers ahead of a public release later this year. One smaller but useful new feature added is the ability to drag and drop images, text, files, and more across apps on iPhone. MacStories editor-in-chief Federico Viticci demonstrated the new feature in a tweet: Using cross-app drag and drop on iPhone in iOS 15. Finally 🎉 #WW ...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
apple virtual game controller ios 15

Apple Makes New On-Screen Game Controller Available to Developers on iOS 15 and iPadOS 15

Saturday June 12, 2021 12:36 pm PDT by
During the Platforms State of the Union at WWDC this week, Apple unveiled a new API for iOS 15 and iPadOS 15 that enables developers to implement an on-screen virtual game controller in their iPhone and iPad games with just a few lines of code. While many iPhone and iPad games already offer on-screen controls, Apple's new virtual game controller is available to all developers, easy to add,...
ipad mini 6

Next iPad Mini Will Allegedly Feature Thinner Bezels, USB-C Port, and Touch ID Power Button

Friday June 11, 2021 1:13 pm PDT by
On his newly launched Front Page Tech website, leaker Jon Prosser has shared renders showing off the alleged design of the next-generation iPad mini, which he says are based on schematics, CAD files, and real images of the device. In line with details shared earlier this month by Bloomberg's Mark Gurman and Debby Wu, Prosser claims that the new iPad mini will feature slimmer bezels around...
maxresdefault

Apple Promotes iPad Pro in New Ad With 'The Little Mermaid' Musical Spin

Saturday June 12, 2021 7:01 am PDT by
In a currently unlisted ad on YouTube, Apple is promoting the versatility, portability, and power of the M1 iPad Pro in a fun musical inspired by The Little Mermaid's "Part of Your World" soundtrack. In the ad, which features the main character using an M1 iPad Pro, Magic Keyboard, and Apple Pencil, multiple users can be seen struggling with their old PCs indoors while hoping that they can...
passwords system preferences

macOS Monterey Features Dedicated Password Section in System Preferences, Built-In Authenticator and More

Friday June 11, 2021 2:32 pm PDT by
macOS Monterey makes several improvements to password management, positioning iCloud Keychain as an ideal password service to replace third-party services like Lastpass and 1Password. In System Preferences, there's a new "Passwords" section that houses all of your iCloud Keychain logins and passwords so they're easier to get to, edit, and manage. There's a similar Passwords section that's...
macos monterey tidbits feature copy

macOS Monterey Tidbits: Animated Memoji on Login Screen, Change the Color of the Mouse Pointer, and More

Friday June 11, 2021 10:27 am PDT by
We've highlighted several new features coming in macOS Monterey, such as Low Power Mode and the option to erase a Mac without reinstalling the operating system, but there are some smaller tidbits that we wanted to share. Animated Memoji on Login Screen One small but fun new feature in macOS Monterey is the addition of a personalized Memoji on the login screen, complete with animated facial...
m1 imac back

Some M1 iMac Models Shipping With Crooked Mountings

Monday June 14, 2021 12:50 pm PDT by
Some M1 iMacs appear to have a manufacturing defect that causes the display to be mounted on the stand in a way that's not perfectly aligned, leading to a crooked display. YouTuber iPhonedo over the weekend published a review of the M1 iMac, and he found that his machine appeared to be tilted on one side, a mounting disparity that was visibly noticeable and proved with a ruler. Another...
mr white ipod touch 5 protoype3

Unreleased iPod Touch 5 With Chamfered Edges and 30-Pin Dock Connector Shared Online

Thursday June 10, 2021 2:05 am PDT by
Occasional leaker Mr White has today shared interesting images on Twitter of what appears to be an old-school fifth-generation iPod touch prototype with chamfered edges and a brushed aluminum finish. The original iPod touch 5 that Apple released in October 2012 had a unibody anodized aluminum chassis with rounded edges, and was available in several colors, including slate. Another...