Apple Celebrates 10th Anniversary of Apple Store App With Balloons
It's been 10 years since the launch of the Apple Store app, and to celebrate, Apple has a little hidden easter egg that you can find if you search for "10 years" in the Apple Store app.

As noted by Michael Steeber, who found the hidden feature, typing in "10 years" sends two blue balloons soaring up from the bottom of the screen.
The balloons will bounce around for a few moments, and if you tap them, you can pop them. Otherwise, if you leave them alone, they'll simply float away.
You can re-summon the balloons by typing in the phrase again. Make sure to use the Apple Store app, where you make Apple device purchases and view orders, to try the trick.
You can download the Apple Store app from the App Store. [Direct Link]
Popular Stories
It is now late July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are less than two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro...
Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself.
We asked him what happens to Apple if he's...
Update — July 28: Apple Upgrade has officially launched.
In his newsletter today, Bloomberg's Mark Gurman reiterated that a new "Apple Upgrade" program is set to launch in the U.S. on Tuesday, July 28. Apple will stop accepting iPhone Upgrade Program sign-ups on the same day, but he said customers who are already enrolled will be able to remain in the program "for the time being."
...