Apple Celebrates 10th Anniversary of Apple Store App With Balloons - MacRumors
Skip to Content

Apple Celebrates 10th Anniversary of Apple Store App With Balloons

It's been 10 years since the launch of the Apple Store app, and to celebrate, Apple has a little hidden easter egg that you can find if you search for "10 years" in the ‌Apple Store‌ app.

10yearballoonfeature 1
As noted by Michael Steeber, who found the hidden feature, typing in "10 years" sends two blue balloons soaring up from the bottom of the screen.

The balloons will bounce around for a few moments, and if you tap them, you can pop them. Otherwise, if you leave them alone, they'll simply float away.


You can re-summon the balloons by typing in the phrase again. Make sure to use the ‌Apple Store‌ app, where you make Apple device purchases and view orders, to try the trick.

You can download the ‌Apple Store‌ app from the App Store. [Direct Link]

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 24, 2026 7:26 pm PDT by
It is now late July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are less than two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro...
macbook ultra

'MacBook Ultra' Coming Soon With These 12 New Features

Friday July 24, 2026 6:00 pm PDT by
Apple's first high-end MacBook redesign in five years is expected to arrive in the near future, bringing a run of firsts to the Mac. Bloomberg's Mark Gurman expects the laptop to arrive between late 2026 and early 2027, with the later window now looking more likely owing to the global memory chip shortage. Analyst Ming-Chi Kuo expects mass production to begin by late 2026. Apple last...
Apple Intelligence Comes Under Fire Feature

Apple Will 'Watch Everything Burn' When AI Bubble Bursts - Ed Zitron

Monday July 27, 2026 7:11 am PDT by
Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself. We asked him what happens to Apple if he's...

Top Rated Comments

timsutcliffe Avatar
78 months ago
How would you accidentally discover this?
Score: 14 Votes (Like | Disagree)
AngerDanger Avatar
78 months ago
It's not working especially on iOS 14 beta?
Are you using the App Store instead of the Apple Store? ;)
Score: 9 Votes (Like | Disagree)
78 months ago
You can also move the balloons around by dragging, not just popping. Look at those physics!

My favorite easter egg was when you could find "elvis" on the Apple Newton. The rick-roll on the Apple Watch is a close second though!
Score: 4 Votes (Like | Disagree)
Steelers7510 Avatar
78 months ago
Today’s shaping up to be a real barn burner! First news of a “new” charger, now this.
Score: 3 Votes (Like | Disagree)
dragoon2745 Avatar
78 months ago

Read this and it'll all make sense.

New Apple Store App Makes Buying Apple Products Easier ... ('https://www.apple.com/newsroom/2010/06/15New-Apple-Store-App-Makes-Buying-Apple-Products-Easier-Than-Ever/')
So we're off of the anniversary date by 1.5 months? I hope my future wife is as lenient as Apple is.
Score: 2 Votes (Like | Disagree)
JM Avatar
78 months ago
Most fun I've had all day moving the balloons around with my finger. Tapping makes them pop. Wheeeeeee! 😂
Score: 2 Votes (Like | Disagree)