Apple Celebrates 10th Anniversary of Apple Store App With Balloons

It's been 10 years since the launch of the Apple Store app, and to celebrate, Apple has a little hidden easter egg that you can find if you search for "10 years" in the Apple Store app.

10yearballoonfeature 1
As noted by Michael Steeber, who found the hidden feature, typing in "10 years" sends two blue balloons soaring up from the bottom of the screen.

The balloons will bounce around for a few moments, and if you tap them, you can pop them. Otherwise, if you leave them alone, they'll simply float away.


You can re-summon the balloons by typing in the phrase again. Make sure to use the Apple Store app, where you make Apple device purchases and view orders, to try the trick.

You can download the Apple Store app from the App Store. [Direct Link]

Top Rated Comments

timsutcliffe Avatar
24 weeks ago
How would you accidentally discover this?
Score: 14 Votes (Like | Disagree)
AngerDanger Avatar
24 weeks ago

It's not working especially on iOS 14 beta?

Are you using the App Store instead of the Apple Store? ;)
Score: 9 Votes (Like | Disagree)
Graphikos Avatar
24 weeks ago
You can also move the balloons around by dragging, not just popping. Look at those physics!

My favorite easter egg was when you could find "elvis" on the Apple Newton. The rick-roll on the Apple Watch is a close second though!
Score: 4 Votes (Like | Disagree)
Steelers7510 Avatar
24 weeks ago
Today’s shaping up to be a real barn burner! First news of a “new” charger, now this.
Score: 3 Votes (Like | Disagree)
supremedesigner Avatar
24 weeks ago
It's not working especially on iOS 14 beta?
Score: 2 Votes (Like | Disagree)
dragoon2745 Avatar
24 weeks ago


Read this and it'll all make sense.

New Apple Store App Makes Buying Apple Products Easier ... ('https://www.apple.com/newsroom/2010/06/15New-Apple-Store-App-Makes-Buying-Apple-Products-Easier-Than-Ever/')

So we're off of the anniversary date by 1.5 months? I hope my future wife is as lenient as Apple is.
Score: 2 Votes (Like | Disagree)

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