Take a Look Inside Apple's New Retail Store in Bangkok

Apple's newest retail store in Bangkok, Thailand is set to open in just a few hours, and ahead of the store's launch, MacRumors reader Scott Nibley shared some photos of the store's interior taken during the location's soft opening.

applebangkokoutdoors
The new store is Apple's second retail location in Thailand, joining Apple Iconsiam, which opened in November 2018.

applebangkokexterior
Apple's new Bangkok store features a cylindrical two-story glass design with a flat roof.

applebangkokproducttables

applebangkokproducttables2
Inside, there are product tables arranged in a ring shape around the store's floor, with shelves for displaying products located around the walls.

applebangkokapplelogo
There's a winding staircase in the middle of the store with a wood base that spirals up to the ceiling, which goes to a second floor.

applebangkokstaircase
The second floor features another product area along with forum seating and a large screen that may be the future home of Today at Apple sessions. The store may undergo internal changes eventually, as social distancing measures are in place at the current time to maximize spacing between customers.

applebangkoksecondfloor

applebangkokforumarea
The exterior of the location is surrounded by trees to block out the sun, and the large glass windows look out over the plaza and street below.

applebangkoktrees
The store is set to open on Friday, July 31 at 10:00 a.m. local time in Thailand.

Top Rated Comments

pingchp Avatar
24 months ago

Y’all know we’re interested in the floor that’s below ground too, right? Let’s hear about that. Is it employee only? Is it guarded from walking down those steps?
You can go down there without any blocking sign. They have boardroom which is preserve for corporate / developer / pre-book only and there is 5 public restrooms that everyone can use.
Score: 4 Votes (Like | Disagree)
Baymowe335 Avatar
24 months ago
Looks pimp.
Score: 3 Votes (Like | Disagree)
jakeowens Avatar
24 months ago
wow that wood middle/roof is insane.
Score: 3 Votes (Like | Disagree)
planteater Avatar
24 months ago
Too upscale for my humble self, but it is nice. Enjoy, Bangkok.
Score: 2 Votes (Like | Disagree)
DailySlow Avatar
24 months ago

I think the technique for bending wood is to use steam. I noticed a lot of this style architecture when I was visiting Bali and the Gili Islands. Even some pretty modest resorts had impressive wood like this in some of the common areas. Lots of skilled local craftsmen in the area. However they didn't have the big glass and steel pieces for such a ceiling which is where all the money is in this project.
Yes steam - and actually a temporary form can be made (for something as heavily designed with specs like this structure) and the steamed wood pressed in for a bit until cooled - then stiffened in its required shape. All you need is a temporary/crude form of 1/4 of the column, bottom to top, and curve a bunch of wood strips stepped up from the bottom.
Score: 1 Votes (Like | Disagree)
joelhinch Avatar
24 months ago
Expensive treehouse.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...