Take a Look Inside Apple's New Retail Store in Bangkok

Apple's newest retail store in Bangkok, Thailand is set to open in just a few hours, and ahead of the store's launch, MacRumors reader Scott Nibley shared some photos of the store's interior taken during the location's soft opening.

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The new store is Apple's second retail location in Thailand, joining Apple Iconsiam, which opened in November 2018.

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Apple's new Bangkok store features a cylindrical two-story glass design with a flat roof.

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Inside, there are product tables arranged in a ring shape around the store's floor, with shelves for displaying products located around the walls.

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There's a winding staircase in the middle of the store with a wood base that spirals up to the ceiling, which goes to a second floor.

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The second floor features another product area along with forum seating and a large screen that may be the future home of Today at Apple sessions. The store may undergo internal changes eventually, as social distancing measures are in place at the current time to maximize spacing between customers.

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The exterior of the location is surrounded by trees to block out the sun, and the large glass windows look out over the plaza and street below.

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The store is set to open on Friday, July 31 at 10:00 a.m. local time in Thailand.

Related Roundup: Apple Stores

Top Rated Comments

pingchp Avatar
24 weeks ago


Y’all know we’re interested in the floor that’s below ground too, right? Let’s hear about that. Is it employee only? Is it guarded from walking down those steps?

You can go down there without any blocking sign. They have boardroom which is preserve for corporate / developer / pre-book only and there is 5 public restrooms that everyone can use.
Score: 4 Votes (Like | Disagree)
Baymowe335 Avatar
24 weeks ago
Looks pimp.
Score: 3 Votes (Like | Disagree)
jakeowens Avatar
24 weeks ago
wow that wood middle/roof is insane.
Score: 3 Votes (Like | Disagree)
planteater Avatar
24 weeks ago
Too upscale for my humble self, but it is nice. Enjoy, Bangkok.
Score: 2 Votes (Like | Disagree)
DailySlow Avatar
24 weeks ago


I think the technique for bending wood is to use steam. I noticed a lot of this style architecture when I was visiting Bali and the Gili Islands. Even some pretty modest resorts had impressive wood like this in some of the common areas. Lots of skilled local craftsmen in the area. However they didn't have the big glass and steel pieces for such a ceiling which is where all the money is in this project.

Yes steam - and actually a temporary form can be made (for something as heavily designed with specs like this structure) and the steamed wood pressed in for a bit until cooled - then stiffened in its required shape. All you need is a temporary/crude form of 1/4 of the column, bottom to top, and curve a bunch of wood strips stepped up from the bottom.
Score: 1 Votes (Like | Disagree)
joelhinch Avatar
24 weeks ago
Expensive treehouse.
Score: 1 Votes (Like | Disagree)

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