Apple has shared new photos of Apple Iconsiam, its first retail store in Thailand, due to open in Bangkok on the shores of the Chao Phraya on Saturday, November 10 at 10 a.m. local time.

apple bangkok store opening exterior 11072018
Sitting alongside storied sites and cultural landmarks, the store connects the new mixed-use Iconsiam Center to an outdoor roof terrace. Apple says the clean, trapezoidal lines and glass surfaces were designed "to accentuate the surrounding natural beauty while creating an open, airy atmosphere effacing boundaries between interior and exterior."

apple bangkok store opening interior 11072018
The sweeping glass facades of the store look out to the river and the city, with customers able to ascend to the roof garden, where they can appreciate local art, participate in a Today at Apple photo or sketch walk, and enjoy iconic views of Bangkok.

apple bangkok store opening today at apple 11072018

"Bangkok is a cultural and economic destination for the entire region and home to millions of passionate Apple customers," said Angela Ahrendts, Apple's senior vice president of Retail. "We are thrilled to introduce our Thai customers to Today at Apple, our full line of products, our phenomenal employees, and the service and support that are loved by customers around the world."

More than 100 employees will be ready to welcome customers to Apple Iconsiam on Saturday at 10 a.m. As it has done with other stores, Apple is celebrating its first Thai store with special artwork and Today at Apple sessions, which customers can sign up for at apple.com/today.

Top Rated Comments

Wanted797 Avatar
75 months ago
Dunno about anyone else. But I love those massive glass doors.
Score: 5 Votes (Like | Disagree)
riverfreak Avatar
75 months ago
Who's gonna buy Apple's expensive "high-end" products in Thailand? Tourists?
Cultural ignorance noted. BKK has an immense amount of wealth.
Score: 4 Votes (Like | Disagree)
Rogifan Avatar
75 months ago
Dunno about anyone else. But I love those massive glass doors.
I’m jealous. Where I live we have 5 Apple stores but 4 of them are in shopping malls so we’ll never get amazing redesigns like this.
Score: 3 Votes (Like | Disagree)
keysofanxiety Avatar
75 months ago
And your 20% higher prices, Angela. Thrilled about that, Apple’s mega-rich execs are.
I thought you were meant to speak like Marty, not Yoda!
Score: 2 Votes (Like | Disagree)
benlukes Avatar
75 months ago
I miss Thailand. I wonder if I could pull up on a water taxi.
I like the Apple logo made out of the first letter of the word “Apple” in Thai.
Score: 2 Votes (Like | Disagree)
seatton Avatar
75 months ago
They should offer a Thai massage session with Apple!
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...