Apple CEO Tim Cook Likens Competition for Attracting Developers to a 'Street Fight for Market Share' in Smartphone Business

Apple CEO Tim Cook is today testifying in an antitrust hearing with the U.S. House Judiciary Antitrust Subcommittee, where he was questioned about Apple's App Store policies.

timcookantitrust
Cook was hit with complaints from developers that the committee has spoken to. Apple was accused of making its ‌App Store‌ rules unavailable to developers, arbitrarily enforcing those rules, changing them at will, enforcing rules that benefit Apple, and discriminating between smaller and larger app developers.

In response, Cook claimed that Apple treats all developers the same, with open and transparent rules. "We care deeply about privacy and quality. We look at every app, but the rules apply evenly to everyone." Cook said that some developers are not favored over others and that Apple examines all apps, small or large.

Cook was questioned about reduced commission rates for apps like Amazon Prime, which Cook said are available to "anyone meeting the conditions." The Congressman questioning Cook went on to ask whether Apple uses data collected from the ‌App Store‌ to decide whether it would be profitable for Apple to develop a competing app, a question that Cook skirted.

Cook was then asked what was stopping Apple from potentially raising its ‌App Store‌ commissions and fees, something that Apple has never done. Cook said that there's competition to attract developers just like there's competition to attract customers, likening the battle for developers to a "street fight for marketshare."

There's competition for developers just like there's a competition for customers. And so competition for developers, they can write their apps for Android, or Windows, or Xbox, or PlayStation. We have fierce competition at the developer side and the customer side. Essentially, it's so competitive I'd describe it as a street fight for market share in the smartphone business.

Cook also said that Apple does not retaliate or bully app developers who do not agree to Apple's ‌App Store‌ rules. "It's strongly against company culture," said Cook.

The antitrust hearing is ongoing, and can be watched live over on YouTube. The antitrust subcommittee is also questioning Facebook CEO Mark Zuckerberg, Google/Alphabet CEO Sundar Pichai, and Amazon CEO Jeff Bezos. Most of the questions so far have been for Pichai and Zuckerberg, but we'll share additional details on anything else notable Cook has to say.

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
maxresdefault

The MacRumors Show: Apple's Big Plans for iPad Mini 8

Friday November 28, 2025 8:39 am PST by
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8. Subscribe to The MacRumors Show YouTube channel for more videos The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...

Top Rated Comments

ouimetnick Avatar
70 months ago
I can’t watch the livestream while at work but I’ve been reading some of the questions. I’d like to know why these politicians are wasting everyone’s time asking stupid questions? They should bring in people who understand how these companies operate to ask questions, not people with the same level of understanding as my 70 year old parents. ?
Score: 25 Votes (Like | Disagree)
aaronhead14 Avatar
70 months ago
As a consumer, all I want is for my experience on the iPhone to not feel crippled. But right now, with Apple effectively blocking their competitors’ services from fully functioning on iOS, I’m unable to have a very good experience as a consumer.

Two examples that come to mind are: 1) The inability to purchase movies in the Vudu app. 2) The inability to purchase eBooks in the Kindle app.

Apple prefers you buy movies from iTunes/AppleTV, and eBooks from iBooks. So they intentionally cripple the competition.

This is not only hostile to developers, but hostile to consumers.

Android is not affected by either of these issues. Both of those apps are fully functional on Android.

Apple, please do what’s best for consumers. Stop crippling apps.
Score: 17 Votes (Like | Disagree)
triangletechie Avatar
70 months ago
Jim Jordan is such a clown.
Score: 14 Votes (Like | Disagree)
Stevez67 Avatar
70 months ago

Nobody suggested Apple should sell products that wouldn’t make them money. Not sure where you got that idea from. Apple should simply take a reasonable fee, rather than an outrageous one. Apple is clearly the problem here. These apps work perfectly on other platforms. iOS is the only platform where they are crippled.
Apple is charging fees similar to other vendors. And frankly, in retail in general, a 30% markup is not outrageous.
Score: 12 Votes (Like | Disagree)
GadgetBen Avatar
70 months ago
Honestly, some of these congress questions are ridiculous and ill-informed.

They need an education in business and technology.
Score: 12 Votes (Like | Disagree)
jent Avatar
70 months ago

He also said developers don’t pay for shelf space. Except for that 30%...
Another commenter referenced placement, or slotting fees, and I presume that's what Tim Cook was referring to. In the world of supermarkets, for example, there are complex contracts where the grocer charges the manufacturer for the right to shelf space. It can be a flat fee, a percentage of sales, or any combination of factors. I don't know very much about it but it's safe to assume Tim was basically saying "We're not like those stores where you have to specifically pay extra just to have your item up for display, and Apple only takes a cut when you sell." Another parallel would be Costco, where apparently they offer very difficult negotiations for the right to sell your products at their store, but with the high volume most sellers are happy. That said, Apple offers the same 70% of sales to all developers, so the treatment is the same across the board.
Score: 12 Votes (Like | Disagree)