Apple Was Fastest Growing Smartphone Brand in China in Second Quarter, Buoyed By Strong iPhone SE Sales

Apple's iPhone was the fastest-growing smartphone brand in China in the second quarter, according to data published by Counterpoint Research.

Counterpoint YoY growth of smartphone sales units in Q1 2020 China market by OEMs
Bouncing back from the decline in the market in Q1 following the global health crisis, Apple grew 32% year on year thanks to the continued popularity of its ‌iPhone‌ 11 lineup and heavy discounting at an annual shopping festival that Apple doesn't usually participate in.

This year's new iPhone SE also entered into the top three best-selling iPhones in the quarter, mirroring the more affordable device's performance in the United States in the same quarter.

Apple's reversal of fortunes in China are particularly impressive given that it saw an almost 60 percent slump in iPhone sales in February compared to the previous year, shifting fewer than 500,000 handsets across the country.

The surge in ‌iPhone‌ sales in Q2 comes amid a 17% year-on-year decline in overall smartphone sales in China. In addition, one third of total smartphone sales during the quarter were 5G devices, which is the highest adoption of 5G in the world and bodes well for Apple's 5G "‌iPhone‌ 12" lineup, expected this fall.

Tag: China

Popular Stories

iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
macbook pro january

Best Buy's Black Friday in July Sale Takes Up to $700 Off M3 MacBook Pro for Members

Monday July 15, 2024 11:05 am PDT by
Best Buy's "Black Friday in July" sale is in full swing today, and in addition to a few iPad Air discounts we shared earlier, there are also some steep markdowns on the M3 MacBook Pro. You will need a My Best Buy Plus or Total membership in order to get some of these deals. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small...
ipaos 18 image playground

Apple Releases First iOS 18 and iPadOS 18 Public Betas

Monday July 15, 2024 1:16 pm PDT by
Apple today provided the first betas of iOS 18 and iPadOS 18 to public beta testers, bringing the new software to the general public for the first time since the Worldwide Developers Conference in June. Apple has seeded three developer betas so far, and the first public beta includes the same content that's in the third developer beta. Subscribe to the MacRumors YouTube channel for more videos. ...
maxresdefault

Apple's AirPods Pro 2 vs. Samsung's Galaxy Buds3 Pro

Saturday July 13, 2024 8:00 am PDT by
Samsung this week introduced its latest earbuds, the Galaxy Buds3 Pro, which look quite a bit like Apple's AirPods Pro 2. Given the similarities, we thought we'd compare Samsung's new earbuds to the AirPods Pro. Subscribe to the MacRumors YouTube channel for more videos. Design wise, you could potentially mistake Samsung's Galaxy Buds3 Pro for the AirPods Pro. The Buds3 Pro have the same...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Generic iOS 18 Feature Real Mock

Apple Seeds Revised Third Betas of iOS 18 and iPadOS 18 to Developers

Monday July 15, 2024 10:09 am PDT by
Apple today seeded updated third betas iOS 18 and iPadOS 18 to developers for testing purposes, with the software coming a week after Apple initially released the third betas. Registered developers are able to opt into the betas by opening up the Settings app, going to the Software Update section, tapping on the "Beta Updates" option, and toggling on the ‌iOS 18/iPadOS 18‌ Developer Beta ...

Top Rated Comments

Agit21 Avatar
52 months ago
Apple is the only the brand that offers high quality flagships with small dimensions ?
Score: 16 Votes (Like | Disagree)
nicho Avatar
52 months ago

Apple is the only the brand that offers high quality flagships with small dimensions ?
The research suggests they're buying iPhone SEs, not iPhone 11 Pros.
Score: 9 Votes (Like | Disagree)
0924487 Avatar
52 months ago

The research suggests they're buying iPhone SEs, not iPhone 11 Pros.
iPhone anything is flagships. SE is just the lower end of the premium market.
Score: 9 Votes (Like | Disagree)
LeeW Avatar
52 months ago
Strong sales on a cheap iPhone, who would have thought it.
Score: 4 Votes (Like | Disagree)
nicho Avatar
52 months ago

iPhone anything is flagships. SE is just the lower end of the premium market.
They're not the same thing.

It is a premium phone. It is a very good phone. But it is most definitely not a flagship model unless you're saying it is - objectively, not subjectively because you have small hands - better than an iPhone 11 Pro.

https://www.wired.com/review/apple-iphone-se-2020/
Score: 4 Votes (Like | Disagree)
boss.king Avatar
52 months ago

iPhone anything is flagships. SE is just the lower end of the premium market.
You may want to look up what the word flagship means.
Score: 4 Votes (Like | Disagree)