Apple Was Fastest Growing Smartphone Brand in China in Second Quarter, Buoyed By Strong iPhone SE Sales

Apple's iPhone was the fastest-growing smartphone brand in China in the second quarter, according to data published by Counterpoint Research.


Bouncing back from the decline in the market in Q1 following the global health crisis, Apple grew 32% year on year thanks to the continued popularity of its iPhone 11 lineup and heavy discounting at an annual shopping festival that Apple doesn't usually participate in.

This year's new iPhone SE also entered into the top three best-selling iPhones in the quarter, mirroring the more affordable device's performance in the United States in the same quarter.

Apple's reversal of fortunes in China are particularly impressive given that it saw an almost 60 percent slump in iPhone sales in February compared to the previous year, shifting fewer than 500,000 handsets across the country.

The surge in ‌iPhone‌ sales in Q2 comes amid a 17% year-on-year decline in overall smartphone sales in China. In addition, one third of total smartphone sales during the quarter were 5G devices, which is the highest adoption of 5G in the world and bodes well for Apple's 5G "iPhone 12" lineup, expected this fall.

Tag: China

Top Rated Comments

(View all)
Avatar
5 days ago at 03:05 am
Apple is the only the brand that offers high quality flagships with small dimensions ?
Score: 16 Votes (Like | Disagree)
Avatar
5 days ago at 03:28 am


Apple is the only the brand that offers high quality flagships with small dimensions ?

The research suggests they're buying iPhone SEs, not iPhone 11 Pros.
Score: 9 Votes (Like | Disagree)
Avatar
5 days ago at 03:57 am


The research suggests they're buying iPhone SEs, not iPhone 11 Pros.

iPhone anything is flagships. SE is just the lower end of the premium market.
Score: 9 Votes (Like | Disagree)
Avatar
5 days ago at 04:05 am
Strong sales on a cheap iPhone, who would have thought it.
Score: 4 Votes (Like | Disagree)
Avatar
5 days ago at 04:29 am


iPhone anything is flagships. SE is just the lower end of the premium market.

They're not the same thing.

It is a premium phone. It is a very good phone. But it is most definitely not a flagship model unless you're saying it is - objectively, not subjectively because you have small hands - better than an iPhone 11 Pro.

https://www.wired.com/review/apple-iphone-se-2020/
Score: 4 Votes (Like | Disagree)
Avatar
5 days ago at 05:08 am


iPhone anything is flagships. SE is just the lower end of the premium market.

You may want to look up what the word flagship means.
Score: 4 Votes (Like | Disagree)

Top Stories

Apple Confirms This Year's iPhone 12 Models Will Be a Little Bit Late

Thursday July 30, 2020 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2020 (second calendar quarter) Apple CFO Luca Maestri confirmed that Apple is expecting to release this year's iPhones later than usual. Maestri said that Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later." Multiple rumors have suggested that ...

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Apple Watch Series 6 to Feature Blood Oxygen Monitoring Sensor

Friday July 31, 2020 1:56 am PDT by
The Apple Watch Series 6 will add blood oxygen monitoring to its features list when it's launched later this year, according to a new report from DigiTimes. Apple Watch 6 will feature biosensors that can monitor sleeping conditions, detect blood oxygen and measure pulse rates, heartbeats and atrial fibrillation, and will also incorporate MEMS-based accelerometer and gyroscope, all allowing the ...

Just How Small Will the 5.4-Inch iPhone 12 Screen Be? Try It Out for Yourself

Tuesday July 28, 2020 12:57 pm PDT by
As rumors of the iPhone 12 have continued to build over the past few months, the one model that has the most excitement around it is the smallest 5.4" model. The iPhone 12 is believed to be coming in 5.4", 6.7", and 6.1" sizes. Dummy models have shown how much smaller the 5.4" is compared to the rest of the iPhone lineup. The upcoming 5.4" iPhone falls in-between the size of the original...

Top Stories: Try the 5.4-Inch iPhone 12 Display Size, Blockbuster Earnings, Tim Cook at Antitrust Hearing

Saturday August 1, 2020 6:00 am PDT by
Another busy week of Apple news and rumors has wrapped up, with a lot of focus on Tim Cook's appearance at a Congressional antitrust hearing and a blockbuster earnings report. Subscribe to the MacRumors YouTube channel for more videos. We continued to hear rumors about the upcoming iPhone 12 lineup, including a rare admission from Apple that the lineup will launch "a few weeks later" than...

Emails Reveal Why Steve Jobs and Phil Schiller Blocked In-App Purchase of Kindle Books

Friday July 31, 2020 6:25 am PDT by
Internal Apple emails, made public by the House Judiciary Committee's antitrust inquiry, have revealed information about why Apple blocked in-app purchases of Kindle books on iOS devices, reports The Verge. Two sets of emails between Steve Jobs, Phil Schiller, Eddy Cue, and various other senior Apple executives, disclose the exact thinking behind how Apple approached Kindle on iOS. The...

Battery Likely for Upcoming Apple Watch Series 6 Filed in Certification Listings

Saturday August 1, 2020 5:46 am PDT by
A battery likely for the upcoming Apple Watch Series 6 has been filed at the Korea Testing and Research Institute and discovered by a Twitter user @yabhishekhd. Certification for a 1.17Wh battery with a capacity of 303.8mAh was issued on June 23 by the KTR, a Korean regulatory body that approves and tests new hardware ahead of public sale. The battery seems to be destined for a future...

Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

Saturday August 1, 2020 2:33 am PDT by
Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Apple Launches New Gift Card for 'Everything Apple'

Friday July 31, 2020 3:45 am PDT by
Apple has introduced a new single gift card in the U.S. for all things Apple. First spotted by iCulture, the card can be used at the App Store and other online services, but you can also use it to buy products and accessories in the Apple Store. Previously, there were two separate Apple gift cards available: iTunes cards, which can be used for App Store, iTunes Store, and iCloud storage...

Leaker Jon Prosser Claims iPhone 12 and New iPads Will Launch in October

Wednesday July 29, 2020 4:15 pm PDT by
Leaker Jon Prosser, who has a somewhat mixed track record when it comes to predicting Apple's plans, today said that new iPhone 12 models and new iPads will launch in October. Multiple rumors have suggested that some or all of the iPhone 12 models coming this year will see a later than normal launch. Apple typically unveils and releases new iPhones in the month of September, but problems...