Apple Shares More 'Behind the Mac' Videos with Tyler Mitchell and James Blake - MacRumors
Skip to Content

Apple Shares More 'Behind the Mac' Videos with Tyler Mitchell and James Blake

Apple today shared two new "Behind the Mac" videos on its YouTube channel, offering a look at how Macs can be used in creative workflows. The new videos feature photographer Tyler Mitchell and musician James Blake.


Among the new additions to the series is a spotlight on New York photographer Tyler Mitchell. The video reveals how Mitchell shoots and edits his new portrait series using elements only from his own bedroom, within 24 hours. Apple says that remote cameras were set up around the photographer's apartment, capturing his natural creative process.

The second of the new videos features James Blake as he uses Logic Pro X to create his new song "Ask For More," also shot within 24 hours. This is the second video in Apple's Behind the Mac series that has focused on James Blake, the first of which was released last week.

The new videos are a continuation of Apple's "Behind the Mac" series, launched in 2018, which highlights how various high-profile creative individuals use the Mac for their work on a daily basis.

Popular Stories

Ads Are Coming to Apple Maps Feature

Ads Coming Soon to Apple Maps

Friday August 14, 2026 8:29 am PDT by
As reported by MediaPost, businesses in the U.S. and Canada can buy Apple Maps ad slots starting today. An introductory offer provides advertisers with a 15% credit towards future ad spend, on up to $1,000 per month of spend over the first year. The ads do not appear to be visible in Apple Maps just yet, but they should be rolling out soon, as Apple previously stated that the ads would go live ...
Apple Watch ECG

Apple Watch Alerted Runner to Serious Heart Problem

Thursday August 20, 2026 8:58 am PDT by
In a new ad shared on its YouTube channel today, Apple highlighted how the Apple Watch alerted an athlete named Connor to signs of atrial fibrillation. Apple said doctors later uncovered that Connor had a congenital heart condition, which resulted in him having open-heart surgery, so the Apple Watch potentially saved his life. After noticing he had a very fast heart rate while training for a ...
apple maps ads live

Apple Maps Ads Are Here, and There's No Way to Turn Them Off

Tuesday August 25, 2026 1:40 pm PDT by
Ads in Apple Maps are live in the United States and Canada, which means iPhone and iPad users will see them when searching for locations and when viewing Suggested Places. Apple announced plans to bring ads to the Maps app in March, and said the feature would roll out starting in late summer. Apple confirmed to 9to5Mac that ads began showing up for users over the last few days, with ad...

Top Rated Comments

4jasontv Avatar
80 months ago
I have reaches the age where not only did I not know who they are I didn’t look them up.
Score: 17 Votes (Like | Disagree)
80 months ago

I have reaches the age where not only did I not know who they are I didn’t look them up.
Have you picked out your casket or are you going with the cremation?
Score: 5 Votes (Like | Disagree)
fokmik Avatar
80 months ago
We know...those macs are running on Apple Silicon
Score: 4 Votes (Like | Disagree)
80 months ago
James Blake is incredible
Score: 4 Votes (Like | Disagree)
80 months ago

lol sure. Not about camera gear or tools? Yeah ok. Carry on. Seems ironic that Apple is promoting the use of its system then since it is not about the tools...
Such a typical view about what photography is about. I bet you have a lot of camera gear!

When I meet a photographer on the street, or at an exhibition, etc, who is a stranger, to get a better understanding of the person, sometimes I'll ask the question, "What do you shoot?"

If the answer is something like, "I shoot a Canon 5D MIV, with a 70-200 f/4," that tells me something.

If the answer is instead something like, as just one example, "I'm currently working on a photo project documenting how the consequences of gentrification in my city has adversely affected people who are underrepresented and underserved," that tells me something very different.

My reply to the 1st response would be, "Hey, that's great." And then walk away.

My reply to the 2nd response would be, "Let's have a beer and talk about photography and projects."
Score: 3 Votes (Like | Disagree)
jsmith189 Avatar
80 months ago

May we all aspire to be photographers shooting portraits in our apartment bedrooms.
That's about as low as it gets.
what a sad take.
Score: 3 Votes (Like | Disagree)