Apple Shares More 'Behind the Mac' Videos with Tyler Mitchell and James Blake
Apple today shared two new "Behind the Mac" videos on its YouTube channel, offering a look at how Macs can be used in creative workflows. The new videos feature photographer Tyler Mitchell and musician James Blake.
Among the new additions to the series is a spotlight on New York photographer Tyler Mitchell. The video reveals how Mitchell shoots and edits his new portrait series using elements only from his own bedroom, within 24 hours. Apple says that remote cameras were set up around the photographer's apartment, capturing his natural creative process.
The second of the new videos features James Blake as he uses Logic Pro X to create his new song "Ask For More," also shot within 24 hours. This is the second video in Apple's Behind the Mac series that has focused on James Blake, the first of which was released last week.
The new videos are a continuation of Apple's "Behind the Mac" series, launched in 2018, which highlights how various high-profile creative individuals use the Mac for their work on a daily basis.
Popular Stories
As reported by MediaPost, businesses in the U.S. and Canada can buy Apple Maps ad slots starting today. An introductory offer provides advertisers with a 15% credit towards future ad spend, on up to $1,000 per month of spend over the first year.
The ads do not appear to be visible in Apple Maps just yet, but they should be rolling out soon, as Apple previously stated that the ads would go live ...
In a new ad shared on its YouTube channel today, Apple highlighted how the Apple Watch alerted an athlete named Connor to signs of atrial fibrillation. Apple said doctors later uncovered that Connor had a congenital heart condition, which resulted in him having open-heart surgery, so the Apple Watch potentially saved his life.
After noticing he had a very fast heart rate while training for a ...
Ads in Apple Maps are live in the United States and Canada, which means iPhone and iPad users will see them when searching for locations and when viewing Suggested Places.
Apple announced plans to bring ads to the Maps app in March, and said the feature would roll out starting in late summer. Apple confirmed to 9to5Mac that ads began showing up for users over the last few days, with ad...