Apple Launches Back to School Promotion in Europe, Asia, Mexico and the Middle East

Apple today launched its annual Back to School promotion in Mexico, most countries in Europe, some countries in Asia, and the Middle East providing qualifying higher education students and educators with free AirPods when purchasing an eligible Mac or iPad.

europebacktoschool
Second-generation AirPods with a wired charging case (valued at $159) are available when purchasing a new MacBook Air, MacBook Pro, iMac, ‌iMac‌ Pro, iPad Pro, or iPad Air. During checkout, back to school shoppers can choose to upgrade to a wireless charging case for the AirPods or the AirPods Pro for an additional fee.

The low-cost ‌iPad‌, iPad mini, Mac mini, and refurbished products from Apple are not eligible for the Back to School promotion, but all educational purchases are available at a discount through the EDU store in each country.

Apple's Back to School promotion will require verification through UNiDAYs in many countries. Products can be purchased from the educational store on the EDU website for each country or in Apple retail stores. Full terms and conditions can be found on the promotional pages on Apple's country-specific websites.

Back to School deals are available to students and educators in countries that include Mexico, the UK, Ireland, France, Germany, Italy, Austria, Denmark, Finland, Norway, Sweden, Switzerland, Belgium, Poland, Portugal, Czech Republic, Netherlands, Russia, Turkey, United Arab Emirates, Hong Kong, China, Taiwan, Singapore, and Thailand.

Apple earlier this year launched the same Back to School offer in the United States and Canada.

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
terminal macos tahoe

Apple's Terminal App Gets Colorful Redesign in macOS Tahoe

Monday June 16, 2025 4:12 am PDT by
Apple's Terminal app is getting a visual refresh in macOS Tahoe, and it's the first notable design update since the command-line tool debuted. The updated Terminal will support 24-bit color and Powerline fonts, according to Apple's State of the Platforms presentation at WWDC25. The app will also adopt the new Liquid Glass aesthetic with redesigned themes that align with macOS 26's broader...
iOS 26 on Three iPhones

Apple Says iOS 26 Won't Be Available on These iPhone Models

Tuesday June 10, 2025 6:58 am PDT by
Apple this week revealed that iOS 26 is compatible with the iPhone 11 series and newer. That means that iOS 18 is the end of the road for the iPhone XS, iPhone XS Max, and iPhone XR, which were all released in 2018. However, those devices will continue to receive security updates for at least a few more years. iOS 26 is compatible with the following iPhone models: iPhone 16e iPhone...
new iphone lockscreen ios 26

iOS 26: Five Changes Coming to Your iPhone Lock Screen

Tuesday June 17, 2025 8:46 am PDT by
With iOS 26, Apple has made some additions to the iPhone Lock Screen that aim to make it more customizable than ever. Of course, things can always change before the software makes its way to the general iPhone-owning public, but here are five new things iOS 26 can do on the Lock Screen as of the current developer beta. Widgets Top or Bottom In iOS 18, the row of widgets on your Lock...
iOS 18

Apple Releases iOS 18.6 Public Beta

Wednesday June 18, 2025 10:24 am PDT by
Apple today seeded the first betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a few days after Apple provided the betas to developers. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible device by going to General > Software Update. When the...

Top Rated Comments

Coesyn Avatar
65 months ago

Next up: Buy an iPhone, get a charger!
TBF I don’t use the charger, and I reckon most don’t. It will be more environmentally friendly to not send one.
Score: 7 Votes (Like | Disagree)
ghanwani Avatar
65 months ago
Next up: Buy an iPhone, get a charger!
Score: 5 Votes (Like | Disagree)
jclo Avatar
65 months ago

Just ordered a mbp today, bad timing. Will have to see if they will do something or I will return and reorder!
You might be able to cancel and reorder if you just ordered today.
Score: 4 Votes (Like | Disagree)
dontwalkhand Avatar
65 months ago
Trying to get rid of all of the Intel Macs before the new Apple silicon ones come out?
Score: 3 Votes (Like | Disagree)
Villarrealadrian Avatar
65 months ago
This is just an opinion but maybe it would be a good deal to choose if you either want the airpod or a free apple care, because normally student have their macs up and down and so at least their macs would have insurance, i repeat its only an opinion
Score: 3 Votes (Like | Disagree)
BornAgainMac Avatar
65 months ago

TBF I don’t use the charger, and I reckon most don’t. It will be more environmentally friendly to not send one.
I am so happy if that happens. The package can be smaller for further costs reduced with shipping more phones in the same physical space.

I wonder if Apple will hold off on new Macs until after the Back to School Promotion so they can get rid of the old stuff.
Score: 2 Votes (Like | Disagree)