Apple Launches Back to School Promotion in Europe, Asia, Mexico and the Middle East

Apple today launched its annual Back to School promotion in Mexico, most countries in Europe, some countries in Asia, and the Middle East providing qualifying higher education students and educators with free AirPods when purchasing an eligible Mac or iPad.

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Second-generation AirPods with a wired charging case (valued at $159) are available when purchasing a new MacBook Air, MacBook Pro, iMac, ‌iMac‌ Pro, iPad Pro, or iPad Air. During checkout, back to school shoppers can choose to upgrade to a wireless charging case for the AirPods or the AirPods Pro for an additional fee.

The low-cost ‌iPad‌, iPad mini, Mac mini, and refurbished products from Apple are not eligible for the Back to School promotion, but all educational purchases are available at a discount through the EDU store in each country.

Apple's Back to School promotion will require verification through UNiDAYs in many countries. Products can be purchased from the educational store on the EDU website for each country or in Apple retail stores. Full terms and conditions can be found on the promotional pages on Apple's country-specific websites.

Back to School deals are available to students and educators in countries that include Mexico, the UK, Ireland, France, Germany, Italy, Austria, Denmark, Finland, Norway, Sweden, Switzerland, Belgium, Poland, Portugal, Czech Republic, Netherlands, Russia, Turkey, United Arab Emirates, Hong Kong, China, Taiwan, Singapore, and Thailand.

Apple earlier this year launched the same Back to School offer in the United States and Canada.

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Top Rated Comments

Coesyn Avatar
65 months ago

Next up: Buy an iPhone, get a charger!
TBF I don’t use the charger, and I reckon most don’t. It will be more environmentally friendly to not send one.
Score: 7 Votes (Like | Disagree)
ghanwani Avatar
65 months ago
Next up: Buy an iPhone, get a charger!
Score: 5 Votes (Like | Disagree)
jclo Avatar
65 months ago

Just ordered a mbp today, bad timing. Will have to see if they will do something or I will return and reorder!
You might be able to cancel and reorder if you just ordered today.
Score: 4 Votes (Like | Disagree)
dontwalkhand Avatar
65 months ago
Trying to get rid of all of the Intel Macs before the new Apple silicon ones come out?
Score: 3 Votes (Like | Disagree)
Villarrealadrian Avatar
65 months ago
This is just an opinion but maybe it would be a good deal to choose if you either want the airpod or a free apple care, because normally student have their macs up and down and so at least their macs would have insurance, i repeat its only an opinion
Score: 3 Votes (Like | Disagree)
BornAgainMac Avatar
65 months ago

TBF I don’t use the charger, and I reckon most don’t. It will be more environmentally friendly to not send one.
I am so happy if that happens. The package can be smaller for further costs reduced with shipping more phones in the same physical space.

I wonder if Apple will hold off on new Macs until after the Back to School Promotion so they can get rid of the old stuff.
Score: 2 Votes (Like | Disagree)