Apple Launches Back to School Promotion in Europe, Asia, Mexico and the Middle East

Apple today launched its annual Back to School promotion in Mexico, most countries in Europe, some countries in Asia, and the Middle East providing qualifying higher education students and educators with free AirPods when purchasing an eligible Mac or iPad.

europebacktoschool
Second-generation AirPods with a wired charging case (valued at $159) are available when purchasing a new MacBook Air, MacBook Pro, iMac, ‌iMac‌ Pro, iPad Pro, or iPad Air. During checkout, back to school shoppers can choose to upgrade to a wireless charging case for the AirPods or the AirPods Pro for an additional fee.

The low-cost ‌iPad‌, iPad mini, Mac mini, and refurbished products from Apple are not eligible for the Back to School promotion, but all educational purchases are available at a discount through the EDU store in each country.

Apple's Back to School promotion will require verification through UNiDAYs in many countries. Products can be purchased from the educational store on the EDU website for each country or in Apple retail stores. Full terms and conditions can be found on the promotional pages on Apple's country-specific websites.

Back to School deals are available to students and educators in countries that include Mexico, the UK, Ireland, France, Germany, Italy, Austria, Denmark, Finland, Norway, Sweden, Switzerland, Belgium, Poland, Portugal, Czech Republic, Netherlands, Russia, Turkey, United Arab Emirates, Hong Kong, China, Taiwan, Singapore, and Thailand.

Apple earlier this year launched the same Back to School offer in the United States and Canada.

Popular Stories

iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
iOS 26

Apple Releases iOS 26.1 With Liquid Glass Toggle, Slide to Stop Alarm, New Apple Intelligence Languages and More

Monday November 3, 2025 1:11 pm PST by
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. ‌iOS 26‌.1 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Early Black Friday Deals 2

The Best Early Black Friday Apple Deals

Sunday November 2, 2025 10:04 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Feature

Apple Releases tvOS 26.1

Monday November 3, 2025 1:07 pm PST by
Apple today released tvOS 26.1, an update to the tvOS 26 operating system that came out in September. tvOS 26.1 is available on the Apple TV 4K and the Apple TV HD models, but Liquid Glass is only available on the second-generation Apple TV 4K or later. tvOS 26 can be downloaded using the Settings app on the ‌‌Apple TV‌‌. Open up Settings and go to System > Software Update to get the ...
apple one  cpqesecbv342 upscaled feature

Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated]

Monday November 3, 2025 3:22 pm PST by
Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful Apple One logo available. The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in Apple One Premium. Apple One is...

Top Rated Comments

Coesyn Avatar
70 months ago

Next up: Buy an iPhone, get a charger!
TBF I don’t use the charger, and I reckon most don’t. It will be more environmentally friendly to not send one.
Score: 7 Votes (Like | Disagree)
ghanwani Avatar
70 months ago
Next up: Buy an iPhone, get a charger!
Score: 5 Votes (Like | Disagree)
jclo Avatar
70 months ago

Just ordered a mbp today, bad timing. Will have to see if they will do something or I will return and reorder!
You might be able to cancel and reorder if you just ordered today.
Score: 4 Votes (Like | Disagree)
dontwalkhand Avatar
70 months ago
Trying to get rid of all of the Intel Macs before the new Apple silicon ones come out?
Score: 3 Votes (Like | Disagree)
Villarrealadrian Avatar
70 months ago
This is just an opinion but maybe it would be a good deal to choose if you either want the airpod or a free apple care, because normally student have their macs up and down and so at least their macs would have insurance, i repeat its only an opinion
Score: 3 Votes (Like | Disagree)
BornAgainMac Avatar
70 months ago

TBF I don’t use the charger, and I reckon most don’t. It will be more environmentally friendly to not send one.
I am so happy if that happens. The package can be smaller for further costs reduced with shipping more phones in the same physical space.

I wonder if Apple will hold off on new Macs until after the Back to School Promotion so they can get rid of the old stuff.
Score: 2 Votes (Like | Disagree)