Apple Signs Deal to Create Shows Based on 'Where the Wild Things Are'

Why? the movie was so terrible and depressing. Surely we don't need more of those.

”I am serious and don‘t call me Shirley.” :p

hope it's nothing like the movie.

Seeing a lot of his work, Sendak was a gifted artist and illustrator. This will take off and is an excellent move by Apple.

How is Apple making $$$ over this? I dont understand.

You’re focusing too narrowly on the most direct kind of investment and return. Apple isn’t depending on selling subscriptions to get a return on what they’ve paid for tv+ content.

This is a future forward play. While productivity software was the most predominant use for Macs, and apps, including entertainment, the most common use for iOS devices, video content is quickly dominating the overwhelming time spent on Apple devices. Allowing Netflix, Disney and other major players to have complete leverage over the user experience on Apple devices would corner the company into losing control of its platforms. Netflix has already been using its weight to push Apple around.

Apple is a trillion dollar company because of the consistent experience they’re able to provide their users across their ecosystem and they’ve controlled that experience because they own and run the App Store. They have no such control over video content. While they don’t have to make all the content or even a large part of it, providing their own reference baseline like they did with iLife and iWork apps, they’ll be able to guide the other big video streamers along. They can only do this by becoming one of them.

Is a $2 billion a year investment worth it to maintain a $1 trillion dollar company?

Does everything ever written have to become a series or movie (or both) at some point?

It beats the hell out of rehashed medical, police, military hero dramas

i don't mind dark and depressing. just don't bore me.