Apple Canceling Some Apple Arcade Game Contracts to Focus on Hit Games That Will Draw Subscribers

Apple is shifting its Apple Arcade strategy and canceling contracts for some games while pursuing titles that it thinks will help it better retain subscribers, reports Bloomberg.

apple arcade
Apple earlier this year ended contracts with multiple game studios and let them know about its new approach to choosing games for the service. Some upcoming games Apple had planned to support didn't have a high enough level of "engagement" as Apple is now looking for games that will "keep users hooked."

In one call, Apple highlighted Grindstone as the type of game that it wants to see on the platform. Grindstone is a multi-level match-3 puzzle game.


So far, no ‌Apple Arcade‌ games have become major hits, and there's no word on how well ‌Apple Arcade‌ is doing. Some developers have speculated that Apple's strategy change indicates subscriber growth is weaker than expected, and Apple also recently began offering some people a second free trial month, which perhaps suggests that users aren't remaining subscribers for a long enough period of time.

In a statement to Bloomberg, Apple said that its vision has always been to try to "grow and evolve the ‌Apple Arcade‌ catalog" and that it has always planned to make changes to the game lineup based on feedback from subscribers.

"Apple Arcade has redefined what a gaming service can be, putting unlimited play at the fingertips of subscribers and their families across all their Apple devices," Apple said in a statement. "We are proud to have launched the first-ever mobile game subscription service that now features more than 120 games, many of which are award-winning and widely celebrated for their artistry and gameplay. The vision has always been to grow and evolve the Apple Arcade catalog, and we can't wait for our users to try the games developers are working on now."

Apple unveiled ‌Apple Arcade‌ in September 2019, pricing it at $4.99 per month. ‌Apple Arcade‌ games are available to all members of a family at that price point, and contain no ads or in-app purchases.

Since ‌Apple Arcade‌ launched, Apple has added new games on a near-weekly basis, and there are now more than 120 titles available. Apple has funded work on many games that have been created for ‌Apple Arcade‌, spending between $1 million and $5 million on several titles so far.

Top Rated Comments

thejadedmonkey Avatar
48 months ago
The people interested in gaming and willing to pay a monthly subscription fee aren't the people who are using a touch screen as their primary input device.

Apple has been chasing off gamers and game studios since the late 90's, is it any wonder they're struggling to attract them back to the ecosystem?
Score: 61 Votes (Like | Disagree)
cmaier Avatar
48 months ago

Face reality and shut it down entirely.
Why not just say “apple sux” in every post - it will save you time.
Score: 47 Votes (Like | Disagree)
Zen_Arcade Avatar
48 months ago
Apple’s subscription services, save Music, have a definite “throw it against the wall and see what sticks” vibe to them. Scattershot, even - very unlike the rest of the company.
Score: 31 Votes (Like | Disagree)
Expos of 1969 Avatar
48 months ago
Face reality and shut it down entirely.
Score: 29 Votes (Like | Disagree)
FlyingDutch Avatar
48 months ago
Price is good. Titles are not. I tried and decided not to subscribe because there wasn’t a single killer game according to my tastes.
Score: 23 Votes (Like | Disagree)
cmaier Avatar
48 months ago

The people interested in gaming and willing to pay a monthly subscription fee aren't the people who are using a touch screen as their primary input device.

Apple has been chasing off gamers and game studios since the late 90's, is it any wonder they're struggling to attract them back to the ecosystem?
It’s pretty popular in my family. I don’t really use it, but my wife and kid do. And i like that i can let her (The kid :-)) have anything in arcade without worrying about ads, in-app purchases, etc.
Score: 20 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....
apple wallet drivers license feature

Apple Said iPhone Driver's Licenses Will Expand to These 8 U.S. States

Monday February 12, 2024 7:51 am PST by
In 2021, Apple introduced a feature that lets residents of participating U.S. states add their driver's license or ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. Unfortunately, states have been slow to adopt the feature since it was first announced in September 2021, with IDs in the Wallet app only available ...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...