Apple Canceling Some Apple Arcade Game Contracts to Focus on Hit Games That Will Draw Subscribers

Apple is shifting its Apple Arcade strategy and canceling contracts for some games while pursuing titles that it thinks will help it better retain subscribers, reports Bloomberg.


Apple earlier this year ended contracts with multiple game studios and let them know about its new approach to choosing games for the service. Some upcoming games Apple had planned to support didn't have a high enough level of "engagement" as Apple is now looking for games that will "keep users hooked."

In one call, Apple highlighted Grindstone as the type of game that it wants to see on the platform. Grindstone is a multi-level match-3 puzzle game.


So far, no ‌Apple Arcade‌ games have become major hits, and there's no word on how well ‌Apple Arcade‌ is doing. Some developers have speculated that Apple's strategy change indicates subscriber growth is weaker than expected, and Apple also recently began offering some people a second free trial month, which perhaps suggests that users aren't remaining subscribers for a long enough period of time.

In a statement to Bloomberg, Apple said that its vision has always been to try to "grow and evolve the ‌Apple Arcade‌ catalog" and that it has always planned to make changes to the game lineup based on feedback from subscribers.

"‌Apple Arcade‌ has redefined what a gaming service can be, putting unlimited play at the fingertips of subscribers and their families across all their Apple devices," Apple said in a statement. "We are proud to have launched the first-ever mobile game subscription service that now features more than 120 games, many of which are award-winning and widely celebrated for their artistry and gameplay. The vision has always been to grow and evolve the ‌Apple Arcade‌ catalog, and we can't wait for our users to try the games developers are working on now."

Apple unveiled ‌Apple Arcade‌ in September 2019, pricing it at $4.99 per month. ‌Apple Arcade‌ games are available to all members of a family at that price point, and contain no ads or in-app purchases.

Since ‌Apple Arcade‌ launched, Apple has added new games on a near-weekly basis, and there are now more than 120 titles available. Apple has funded work on many games that have been created for ‌Apple Arcade‌, spending between $1 million and $5 million on several titles so far.

Top Rated Comments

(View all)
Avatar
12 weeks ago
The people interested in gaming and willing to pay a monthly subscription fee aren't the people who are using a touch screen as their primary input device.

Apple has been chasing off gamers and game studios since the late 90's, is it any wonder they're struggling to attract them back to the ecosystem?
Score: 60 Votes (Like | Disagree)
Avatar
12 weeks ago


Face reality and shut it down entirely.

Why not just say “apple sux” in every post - it will save you time.
Score: 47 Votes (Like | Disagree)
Avatar
12 weeks ago
Apple’s subscription services, save Music, have a definite “throw it against the wall and see what sticks” vibe to them. Scattershot, even - very unlike the rest of the company.
Score: 30 Votes (Like | Disagree)
Avatar
12 weeks ago
Face reality and shut it down entirely.
Score: 28 Votes (Like | Disagree)
Avatar
12 weeks ago
Price is good. Titles are not. I tried and decided not to subscribe because there wasn’t a single killer game according to my tastes.
Score: 23 Votes (Like | Disagree)
Avatar
12 weeks ago


The people interested in gaming and willing to pay a monthly subscription fee aren't the people who are using a touch screen as their primary input device.

Apple has been chasing off gamers and game studios since the late 90's, is it any wonder they're struggling to attract them back to the ecosystem?

It’s pretty popular in my family. I don’t really use it, but my wife and kid do. And i like that i can let her (The kid :-)) have anything in arcade without worrying about ads, in-app purchases, etc.
Score: 20 Votes (Like | Disagree)

Top Stories

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of 3rd party widgets at launch, iOS users around the...

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

AirPods Studio Rumored to Come With U1 Chip, Ultra-Wideband Said to Be Vital to Future Apple Ecosystem

Sunday September 20, 2020 6:17 am PDT by
Proven leaker known as "L0vetodream" has today shared a range of information about the ultra-wideband U1 chip in Apple's upcoming AirTags item trackers and AirPods Studio headphones. The first of a series of tweets shared today simply stated that AirPods Studio will contain an ultra-wideband U1 chip. It seems likely that the U1 chip would be used in AirPods Studio to track the location of...

Kuo: Apple to Accelerate Adoption of Mini-LED Displays in iPad and Mac Notebook Lineups

Sunday September 20, 2020 10:00 pm PDT by
Increased competition among Apple's suppliers for mini-LED display chips will accelerate the company's adoption of the advanced technology in its iPad and MacBook lineups, according to a new research note from analyst Ming-Chi Kuo seen by MacRumors. Kuo says that while Epistar had been predicted to be the exclusive supplier of mini-LED chips for Apple products in 2021, Sanan Optoelectronics...

Top Stories: Apple Event Recap, Apple Watch Series 6, Redesigned iPad Air, and More

Saturday September 19, 2020 6:00 am PDT by
This week's news was obviously dominated by Apple's media event and the launch of iOS 14, but there was a lot to digest, so check out our summary below for the high-level view of the past week. With the exception of the massively redesigned iPad Air, all of the new hardware introduced this week is starting to appear on store shelves and on customers' doorsteps, while all of the new software...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...