HBO GO Shutting Down, HBO Now Rebranding as 'HBO' Following HBO Max Launch

The HBO GO streaming service and app will be shut down at the end of July following the launch of HBO Max, HBO parent company WarnerMedia announced today (via The Wrap). HBO Now, HBO's other streaming service, will be called just "HBO" going forward, so the two streaming services available will be "HBO" and "HBO Max."

hbomax1
According to WarnerMedia, most customers who use HBO GO are now able to use HBO Max instead, which means the HBO GO app is no longer necessary. Apps will be removed by July 31, and HBO GO will be available on the web until August 31.

Now that HBO Max has launched and is widely distributed, we can implement some significant changes to our app offering in the U.S. As part of that plan, we will be sunsetting our HBO GO service in the U.S. We intend to remove the HBO GO app from primary platforms as of July 31, 2020.
Most customers who have traditionally used HBO GO to stream HBO programming are now able to do so via HBO Max, which offers access to all of HBO together with so much more. Additionally, the HBO NOW app and desktop experience will be rebranded to HBO. Existing HBO NOW subscribers will have access to HBO through the rebranded HBO app on platforms where it remains available and through play.hbo.com. HBO Max provides not only the robust offering of HBO but also a vast WarnerMedia library and acquired content and originals through a modern product.

HBO's first streaming app was HBO GO, launched in 2010 with the purpose of allowing HBO subscribers to stream HBO TV shows and movies. HBO in 2015 introduced HBO Now, a standalone monthly streaming service not tied to a cable subscription.

HBO introduced its newest streaming service, HBO Max, on May 27. HBO Max combines HBO content with shows and films from Warner Bros and Turner TV, so it features classic movies and TV shows like "Friends." HBO Max also features original content, and overall, offers more to watch than HBO Now and HBO GO.

More information on the differences between each of the streaming services can be found on HBO's website.

Tags: HBO, HBO Max

Popular Stories

iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature Purple

These 5 Features Will Make the iPhone 17 the Biggest Update in Years

Monday July 22, 2024 4:02 pm PDT by
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. New 'Slim' Design Rumors have taken to referring to the new iPhone 17...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
iPhone SE 4 Thumb 1

iPhone SE 4 Rumored to Launch Early Next Year With OLED Display, 48MP Camera, and More

Monday July 22, 2024 7:22 am PDT by
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...
bsod

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 4

Tuesday July 23, 2024 1:08 pm PDT by
Apple released the fourth beta of iOS 18 today, introducing small changes to a number of features throughout the operating system. There are no big additions in this beta, but Apple is continuing to refine existing settings and design choices. Apple plans to continue updating iOS 18 over the next few months, with the update set to be released this fall. We've rounded up all of the changes...

Top Rated Comments

nwcs Avatar
54 months ago
I think this article set a record for how many times HBO can be put into an article.
Score: 50 Votes (Like | Disagree)
zorinlynx Avatar
54 months ago
"Hey man do you have HBO?"

(looks at the news lately...)

"I'm... I'm not sure."
Score: 42 Votes (Like | Disagree)
td2243 Avatar
54 months ago
Dear HBO,

We don’t care about the name. We want 4K and buffer-free viewing.

Sincerely,
The Growing Impatient
Score: 23 Votes (Like | Disagree)
Surrix Avatar
54 months ago
I don't understand why they would need/want to maintain separate apps for each level of service. Just have an "HBO" app and have the available content differ based on what level of service you subscribe to.
Score: 16 Votes (Like | Disagree)
subjonas Avatar
54 months ago
So for the same 14.99/mo you can get either HBO with less content or HBO Max with more content. Tough choice.
Score: 15 Votes (Like | Disagree)
sub150 Avatar
54 months ago
HBO = $15/month through a third party vendor that hasn't signed a deal with HBO to include Max (Amazon, Roku)
HBO Max = $15/month with HBO or a third party vendor that has a deal to include Max (U-Verse, DirecTV, AT&T, iTunes, YouTube TV, Charter Spectrum, Hulu, XFinity, Verizon, Cox)
Score: 14 Votes (Like | Disagree)