Apple today doubled the price for upgrading the RAM on the entry-level 13-inch MacBook Pro, with customers in the United States now being charged $200 to move from 8GB to 16GB compared to the previous $100 upgrade price. Similar increases are seen in other countries, such as moving from €125 to €250 in Germany and from £100 to £200 in the United Kingdom.
Current pricing on RAM upgrade for entry-level 13-inch MacBook Pro
While Apple does sometimes adjust upgrade pricing as its costs for components change over time, what makes today's change unusual beyond the fact that it is an increase rather than a typical decrease is that the 13-inch MacBook Pro just launched less than a month ago.
The entry-level model is largely similar to its predecessor, using the same 8th-generation Intel processors and many other internal components have similarly been carried over. Still, it is considered an updated model with changes like the new Magic Keyboard and it's extremely rare for Apple to adjust pricing so soon after launch, suggesting an unexpected increase in Apple's costs being passed along to consumers.
RAM upgrade pricing yesterday
Supply chains around the world have been disrupted in recent months due to the current health situation, but China, where most of Apple's manufacturing partners operate, has been reopening ahead of many other countries around the world as it was the first to shut down. So with pricing having been set on the 13-inch MacBook Pro just a month ago, the supply situation should generally have improved since then rather than worsened.
Apple does not appear to have altered pricing for RAM upgrades on its other Mac lineups, although different machines use different types of RAM, so a shortage or cost increase for one specific type would not necessarily affect all of Apple's Macs. Even the high-end 13-inch MacBook Pro is unaffected, as it uses a faster type of RAM paired with its newer 10th-generation Intel processors and upgrading from 16GB to 32GB remains priced at $400.
Update June 1: Apple has told The Verge that the change is a "price correction" which puts the $200 RAM upgrade on par with similar upgrades for other Macs like the iMac and MacBook Air.
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes.
With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors.
The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
"suggesting an unexpected increase in Apple's costs being passed along to consumers."
That is complete nonsense.
RAM prices have not moved, they want to maximize profit and adjusted due to price elasticity which they were able to evaluate after the first sales statistics.
"The contract prices of DDR4 8 Gigabit (Gb) DRAMs, which are used for personal computers (PCs), averaged US$3.29 as of the end of April, up 11.9 percent from US$2.94 in March, according to market research firm DRAMeXchange on May 4."
When things go up by 10%, Apple reads that as 100%.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
