Apple today doubled the price for upgrading the RAM on the entry-level 13-inch MacBook Pro, with customers in the United States now being charged $200 to move from 8GB to 16GB compared to the previous $100 upgrade price. Similar increases are seen in other countries, such as moving from €125 to €250 in Germany and from £100 to £200 in the United Kingdom.
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While Apple does sometimes adjust upgrade pricing as its costs for components change over time, what makes today's change unusual beyond the fact that it is an increase rather than a typical decrease is that the 13-inch MacBook Pro just launched less than a month ago.
The entry-level model is largely similar to its predecessor, using the same 8th-generation Intel processors and many other internal components have similarly been carried over. Still, it is considered an updated model with changes like the new Magic Keyboard and it's extremely rare for Apple to adjust pricing so soon after launch, suggesting an unexpected increase in Apple's costs being passed along to consumers.
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Supply chains around the world have been disrupted in recent months due to the current health situation, but China, where most of Apple's manufacturing partners operate, has been reopening ahead of many other countries around the world as it was the first to shut down. So with pricing having been set on the 13-inch MacBook Pro just a month ago, the supply situation should generally have improved since then rather than worsened.
Apple does not appear to have altered pricing for RAM upgrades on its other Mac lineups, although different machines use different types of RAM, so a shortage or cost increase for one specific type would not necessarily affect all of Apple's Macs. Even the high-end 13-inch MacBook Pro is unaffected, as it uses a faster type of RAM paired with its newer 10th-generation Intel processors and upgrading from 16GB to 32GB remains priced at $400.
Update June 1: Apple has told The Verge that the change is a "price correction" which puts the $200 RAM upgrade on par with similar upgrades for other Macs like the iMac and MacBook Air.
(Thanks, Ashlin!)
Top Rated Comments
(View all)That is complete nonsense.
RAM prices have not moved, they want to maximize profit and adjusted due to price elasticity which they were able to evaluate after the first sales statistics.
When things go up by 10%, Apple reads that as 100%.
Yep. DRAM prices fluctuate, but they don't double."suggesting an unexpected increase in Apple's costs being passed along to consumers."
That is complete nonsense.
Stuff like this is why after twelve years of using Macs I’m moving Away from Macs to Windows as I can’t justify the prices Apple charge anymore.
17 years here. It's not that I even care about the price, but I just don't want to feel like being ripped off.