Apple Doubles the Price of RAM Upgrade on Entry-Level 13-Inch MacBook Pro

Apple today doubled the price for upgrading the RAM on the entry-level 13-inch MacBook Pro, with customers in the United States now being charged $200 to move from 8GB to 16GB compared to the previous $100 upgrade price. Similar increases are seen in other countries, such as moving from €125 to €250 in Germany and from £100 to £200 in the United Kingdom.

Current pricing on RAM upgrade for entry-level 13-inch MacBook Pro

While Apple does sometimes adjust upgrade pricing as its costs for components change over time, what makes today's change unusual beyond the fact that it is an increase rather than a typical decrease is that the 13-inch ‌MacBook Pro‌ just launched less than a month ago.

The entry-level model is largely similar to its predecessor, using the same 8th-generation Intel processors and many other internal components have similarly been carried over. Still, it is considered an updated model with changes like the new Magic Keyboard and it's extremely rare for Apple to adjust pricing so soon after launch, suggesting an unexpected increase in Apple's costs being passed along to consumers.

RAM upgrade pricing yesterday

Supply chains around the world have been disrupted in recent months due to the current health situation, but China, where most of Apple's manufacturing partners operate, has been reopening ahead of many other countries around the world as it was the first to shut down. So with pricing having been set on the 13-inch ‌MacBook Pro‌ just a month ago, the supply situation should generally have improved since then rather than worsened.

Apple does not appear to have altered pricing for RAM upgrades on its other Mac lineups, although different machines use different types of RAM, so a shortage or cost increase for one specific type would not necessarily affect all of Apple's Macs. Even the high-end 13-inch ‌MacBook Pro‌ is unaffected, as it uses a faster type of RAM paired with its newer 10th-generation Intel processors and upgrading from 16GB to 32GB remains priced at $400.

Update June 1: Apple has told The Verge that the change is a "price correction" which puts the $200 RAM upgrade on par with similar upgrades for other Macs like the iMac and MacBook Air.

(Thanks, Ashlin!)

Related Roundup: MacBook Pro

Top Rated Comments

(View all)
Avatar
20 weeks ago
Everyone asked Apple to increase the base RAM. Guess we should have specified we wanted more capacity not more cost.
Score: 166 Votes (Like | Disagree)
Avatar
20 weeks ago
"suggesting an unexpected increase in Apple's costs being passed along to consumers."

That is complete nonsense.

RAM prices have not moved, they want to maximize profit and adjusted due to price elasticity which they were able to evaluate after the first sales statistics.
Score: 89 Votes (Like | Disagree)
Avatar
20 weeks ago
"The contract prices of DDR4 8 Gigabit (Gb) DRAMs, which are used for personal computers (PCs), averaged US$3.29 as of the end of April, up 11.9 percent from US$2.94 in March, according to market research firm DRAMeXchange on May 4."

When things go up by 10%, Apple reads that as 100%.
Score: 58 Votes (Like | Disagree)
Avatar
20 weeks ago
Screw this company, lol.
Score: 57 Votes (Like | Disagree)
Avatar
20 weeks ago


"suggesting an unexpected increase in Apple's costs being passed along to consumers."

That is complete nonsense.

Yep. DRAM prices fluctuate, but they don't double.
Score: 55 Votes (Like | Disagree)
Avatar
20 weeks ago

Stuff like this is why after twelve years of using Macs I’m moving Away from Macs to Windows as I can’t justify the prices Apple charge anymore.

17 years here. It's not that I even care about the price, but I just don't want to feel like being ripped off.
Score: 46 Votes (Like | Disagree)

Top Stories

Samsung Mocks Apple for Ditching Power Adapters With iPhone 12 Lineup

Thursday October 15, 2020 11:51 am PDT by
Samsung on its social channels is mocking Apple for removing the power adapter from the iPhone 12 lineup and other iPhone models, pointing out the fact that the Samsung Galaxy smartphones continue to ship with a power adapter. "Included with your Galaxy," reads a Samsung Facebook post that features a picture of a power adapter. Apple notably is no longer providing power adapters or...

iPhone 12 Pro Pre-Orders Already Selling Out With Delivery Times Pushing Into November

Friday October 16, 2020 6:35 am PDT by
Apple today opened pre-orders for the 6.1-inch models of the iPhone 12 and iPhone 12 Pro through its website and the Apple Store app, and estimated delivery times are already slipping into November for select configurations in the United States. Customers ordering a SIM-free/Pacific Blue/128GB version of the iPhone 12 Pro, for example, are already facing an estimated delivery window of...

HomePod Mini Cable is Non-Detachable, Ends With USB-C Connector for Use With Included 20W Power Adapter

Friday October 16, 2020 12:45 pm PDT by
While not detailed in the tech specs, MacRumors can confirm that Apple's new HomePod mini features a non-detachable power cable that ends with a USB-C connector for use with the 20W power adapter included in the box. With the switch to USB-C, the HomePod mini could potentially be powered by a wider range of devices and peripherals, ranging from MacBooks to USB-C battery packs with enough...

Apple's New MagSafe Charger and Cases Begin Arriving to Customers

Saturday October 17, 2020 10:10 am PDT by
Apple's new MagSafe charger and cases have begun arriving to some customers earlier than expected, and images of the accessories have started to surface on Twitter. The photos provide a first look at the products in real-world use. As of writing, some MagSafe cases are also available for pickup at select Apple Stores in countries like the United States, Canada, and Germany. Filip...

New Google App Feature Lets You Hum a Song to Search for It

Saturday October 17, 2020 4:05 am PDT by
Google has added a new feature to its Search app that allows you to hum a song that's stuck in your head, and then use the company's machine learning algorithm to try and identify it. In the Google app or using the Google Search widget, tap the mic icon and say "what's this song?" or click the "Search a song" button. Then start humming the tune for 10-15 seconds. When you're done, the...

Brazilian Certifications Suggest iPhone 12 Mini Features 2,227mAh Battery and iPhone 12 Has 2,815mAh Battery

Friday October 16, 2020 1:08 pm PDT by
Apple's iPhone mini has the shortest battery life out of all the iPhones in the iPhone 12 lineup due to its small size, but Apple has not provided public information about the battery's capacity. A regulatory filing from Brazil, however, suggests the iPhone 12 mini has a battery capacity of 2,227mAh. The same regulatory information says the iPhone 12 features a 2,815mAh battery, which is...

Apple Offering Free AirPods With iPhone 11 Purchase in India as Part of Diwali Celebration

Friday October 16, 2020 12:35 pm PDT by
Apple today launched a new Diwali promotion in India that will see the company providing customers with a set of AirPods with the purchase of any iPhone 11 model. The new iPhone 12 models are not part of the promotion. Apple is offering the standard AirPods With Charging Case free with purchase, but customers can choose to upgrade to the AirPods with Wireless Charging Case or the AirPods Pro....

Apple Event to Unveil First Apple Silicon Macs Could Happen on November 17

Friday October 16, 2020 2:24 am PDT by
Apple will hold another digital event on November 17 to announce its first Apple Silicon powered Macs, according to frequent leaker Jon Prosser. Apple has already said that this year it intends to introduce the first Mac powered by an Apple Silicon chip instead of an Intel processor. One thing it hasn't revealed is the date it will be announced. According to Prosser's source, that date is No...

Apple Online Store Down Ahead of iPhone 12 and 12 Pro Pre-Orders

Thursday October 15, 2020 11:15 pm PDT by
Apple's online store is down ahead of iPhone 12 and iPhone 12 Pro pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since last year, has...

When You Can Pre-Order the iPhone 12 and 12 Pro in Every Time Zone

Thursday October 15, 2020 10:55 am PDT by
Pre-orders for the iPhone 12 and the iPhone 12 Pro are set to kick off on Friday, October 16 at 5:00 a.m. Pacific Time, which is a new launch time that Apple adopted as of last year. Apple is planning to make the new devices available in multiple countries around the world simultaneously, so we've made a guide to let MacRumors readers know when pre-orders will in their country. Pre-orders...