Apple was the third-fastest growing brand in India's smartphone market in the first quarter of this year, according to new data from Counterpoint Research.

Screenshot 8 1
Apple achieved 78 percent growth as the overall market in the country grew 4 percent year on year during Q1 2020. OPPO shipments grew 83 percent year on year in the same quarter, while realme grew 119 percent.

Overall smartphone shipments increased through January and February, before a 19 percent drop in March due to the global health crisis, according to Counterpoint.

Pricing promotions and the iPhone 11 launch are said to have been the main factors attracting new buyers to the Apple brand. Apple also commanded 55 percent of the ultra-premium market, although it still trails Xiaomi, Vivo, and Samsung in overall smartphone sales.

Apple grew a strong 78% YoY driven by strong shipments of iPhone 11 and multiple discounts on platforms like Flipkart and Amazon. In the ultra-premium segment (>INR 45000,~$600 ) it was the leading brand with a market share of 55%.

Overall, smartphone shipments in 2020 are expected to fall by 10 percent in India due to the impact of the health crisis.

Tag: India

Top Rated Comments

justperry Avatar
50 months ago
78% means nothing if you don't know the actual numbers, for instance, Apple sold 1000 iPhones, now then sell 1780, Oppo sold 10 million...they now sold 18.3 million.




So what’s the average value of a smart phone in an India household? Probably like $200? Even the iPhone SE would probably be priced too expensive for various parts in India’s market at ~$399. And I’m assuming probably the most common device is android Given the amount of competitors offering devices In in that specific price range that would be affordable.
Don't even think it's $200, I myself lived in Indonesia (comparable but still less poor) for a decade, most people could only afford a mobile phone costing about $50-70.
Score: 8 Votes (Like | Disagree)
ksec Avatar
50 months ago

So what’s the average value of a smart phone in an India household? Probably like $200? Even the iPhone SE would probably be priced too expensive for various parts in India’s market at ~$399. And I’m assuming probably the most common device is android Given the amount of competitors offering devices In in that specific price range that would be affordable.
The $399 is excluding sales Tax, and in India you also need Import tax. Hence iPhone is considerably more expensive than say countries in EU.

That is why 78% growth is meaningless without the base number. Apple could have 100% growth. But their initial market share were only 0.1%, hence they are now at 0.2%. The number is so small it is likely to have been error prone in the collection of data anyway.
Score: 3 Votes (Like | Disagree)
im2fast4u Avatar
50 months ago

India is also a third world country.
Please back yourself with some legit and recent source
Score: 2 Votes (Like | Disagree)
EvilEvil Avatar
50 months ago

Please back yourself with some legit and recent source
https://worldpopulationreview.com/countries/third-world-countries/
Score: 2 Votes (Like | Disagree)
EvilEvil Avatar
50 months ago

not Apple's fault that their goverment puts big import taxes on Apple products.
India is also a third world country.
Score: 1 Votes (Like | Disagree)
sakagura Avatar
50 months ago

You’ll soon learn that around here, some folks won’t let something as silly as facts get in the way of a good story
hahaha....+1. Excellent.
Score: 1 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone Notch

Apple Explored These Notch and Dynamic Island Designs for iPhones

Friday February 23, 2024 2:05 pm PST by
With the iPhone 14 Pro models in 2022, Apple introduced the Dynamic Island, which can morph and expand to display system alerts, sports scores, and a variety of other information. The feature makes the space surrounding the front camera and Face ID sensors useful compared to the notch on older iPhone models. Apple explored a variety of ideas for the iPhone's notch area over the years before...
General Apps Messages

iOS 17.4 to Add This 'Groundbreaking' New Messaging Feature

Friday February 23, 2024 5:05 am PST by
With iOS 17.4, set to arrive in March 2024, Apple is bringing a new cryptographic security feature to iMessage called PQ3. This "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks," according to Apple. Let's break down what that means. Apple's iMessage service already supports end-to-end encryption, but security...
cracked glass vision pro

Handful of Apple Vision Pro Units Develop Identical Crack in Cover Glass

Friday February 23, 2024 4:46 am PST by
A small number of Apple Vision Pro owners have claimed that their headsets developed a hairline crack down the middle of the front cover glass, despite having never been dropped or mishandled. Photo of hairline crack in Vision Pro front glass (credit: Reddit user Inphenite) The first report was posted in the subreddit /r/VisionPro about 18 days ago, and several more have appeared in the last...
New Macs iPads iOS 17 4

What to Expect at Potential Apple Event in March: iPads, Macs, and More

Friday February 23, 2024 8:35 am PST by
Apple often holds its first media event of the year in March, so the company could be just weeks away from announcing new products. Below, we have outlined what to expect from a potential Apple Event this March. Past Apple Events in March Apple has held five events in March since 2015:Monday, March 9, 2015 Monday, March 21, 2016 Tuesday, March 27, 2018 Monday, March 25, 2019 Tuesday,...
iOS 17

When Will Apple Release iOS 17.4 for iPhones?

Friday February 23, 2024 11:56 am PST by
Apple has been beta testing iOS 17.4 for nearly a month now. Below, we explain when the update is likely to be released to all users. In its press release announcing major App Store changes in the EU, which were implemented in response to new regulations under the EU's Digital Markets Act, Apple confirmed that iOS 17.4 will be released at some point in March:Developers can learn about these...
Next Generation CarPlay Porsche 1

Apple Launching Next-Generation CarPlay This Year With These New Features

Wednesday February 21, 2024 2:03 pm PST by
Apple recently updated its website to confirm that the first vehicle models with next-generation CarPlay support will debut "in 2024." This wording is shown on Apple's regional websites for the U.S., Canada, Australia, New Zealand, and many other countries. The iOS 17.4 beta includes code-level references to eight new CarPlay apps:Auto Settings: This app will let you manage paired iPhones...