Counterpoint: Strong iPhone 11 Demand Driving Growth of Apple's Marketshare in India

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Apple was the third-fastest growing brand in India's smartphone market in the first quarter of this year, according to new data from Counterpoint Research.


Apple achieved 78 percent growth as the overall market in the country grew 4 percent year on year during Q1 2020. OPPO shipments grew 83 percent year on year in the same quarter, while realme grew 119 percent.

Overall smartphone shipments increased through January and February, before a 19 percent drop in March due to the global health crisis, according to Counterpoint.

Pricing promotions and the iPhone 11 launch are said to have been the main factors attracting new buyers to the Apple brand. Apple also commanded 55 percent of the ultra-premium market, although it still trails Xiaomi, Vivo, and Samsung in overall smartphone sales.

Apple grew a strong 78% YoY driven by strong shipments of ‌iPhone 11‌ and multiple discounts on platforms like Flipkart and Amazon. In the ultra-premium segment (>INR 45000,~$600 ) it was the leading brand with a market share of 55%.

Overall, smartphone shipments in 2020 are expected to fall by 10 percent in India due to the impact of the health crisis.

Tag: India

Top Rated Comments

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21 weeks ago
78% means nothing if you don't know the actual numbers, for instance, Apple sold 1000 iPhones, now then sell 1780, Oppo sold 10 million...they now sold 18.3 million.




So what’s the average value of a smart phone in an India household? Probably like $200? Even the iPhone SE would probably be priced too expensive for various parts in India’s market at ~$399. And I’m assuming probably the most common device is android Given the amount of competitors offering devices In in that specific price range that would be affordable.

Don't even think it's $200, I myself lived in Indonesia (comparable but still less poor) for a decade, most people could only afford a mobile phone costing about $50-70.
Score: 8 Votes (Like | Disagree)
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21 weeks ago


So what’s the average value of a smart phone in an India household? Probably like $200? Even the iPhone SE would probably be priced too expensive for various parts in India’s market at ~$399. And I’m assuming probably the most common device is android Given the amount of competitors offering devices In in that specific price range that would be affordable.

The $399 is excluding sales Tax, and in India you also need Import tax. Hence iPhone is considerably more expensive than say countries in EU.

That is why 78% growth is meaningless without the base number. Apple could have 100% growth. But their initial market share were only 0.1%, hence they are now at 0.2%. The number is so small it is likely to have been error prone in the collection of data anyway.
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21 weeks ago


India is also a third world country.

Please back yourself with some legit and recent source
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21 weeks ago


Please back yourself with some legit and recent source

https://worldpopulationreview.com/countries/third-world-countries/
Score: 2 Votes (Like | Disagree)
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21 weeks ago


not Apple's fault that their goverment puts big import taxes on Apple products.

India is also a third world country.
Score: 1 Votes (Like | Disagree)
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20 weeks ago


You’ll soon learn that around here, some folks won’t let something as silly as facts get in the way of a good story

hahaha....+1. Excellent.
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