HBO Max content will be listed in the "Watch Now" feature in the Apple TV app and there will be an HBO Max menu. Universal search and Siri features will work with HBO Max as well.
Apple has also established a deal with WarnerMedia that will see existing HBO Now customers billed through the App Store and HBO subscribers who subscribe through Apple TV channels upgraded to HBO Max at no additional charge.
Previously, WarnerMedia said that only customers who subscribe through the HBO Now website and are billed directly through HBO would get the HBO Max upgrade for free.
The service will be available as a native app on the Apple TV HD and Apple TV 4K. Customers with a second or third-generation Apple TV will need to AirPlay HBO Max content from an iOS device to the TV to watch.
New HBO Max customers who have an iPhone, Apple TV, iPad, or Mac will be able to subscribe to the service, priced at $14.99 per month, using in-app purchases on Apple devices.
HBO Max will also be available directly from WarnerMedia, Charter Communications, YouTube TV, and AT&T, which is providing HBO Max for free to some of its customers.