Top Stories: iPhone SE and Magic Keyboard Launches, AirPods and 23-Inch iMac Rumors, and More

While the iPhone SE and Magic Keyboard for iPad Pro making their way into customers' hands were the biggest news this week, we also saw a ton of rumors about Apple's upcoming product line.

iPhone SE Cosmopolitan Clean
Confusion about Apple's plans for its AirPods lineup continues to reign, with conflicting rumors on models and timing, while we also saw some new rumors about a 23-inch iMac and an 11-inch iPad coming later this year. We also got an update on Apple's plans to start shifting its Macs over to its own chips, a major move for the entire Mac ecosystem.

Read on for all of the details on these stories and more!

Hands-On With Apple's New iPhone SE

Apple's new iPhone SE went up for pre-orders last week and is now available. We went hands-on with Apple's latest budget phone, so be sure to check out our article and video overview.

iphoneseback
Similar to our own experience, early media reviews praised the iPhone SE for packing some of Apple's latest technology into a tried-and-true design, all at a budget price. It likely won't appeal to users already on Apple's recent flagship devices, but for those upgrading from an older phone or just getting their first iPhone and on a budget, the iPhone SE is a fantastic option.

If you're thinking about picking up an iPhone SE, check out some of the best early deals, and read through our guide comparing it to the iPhone XR, Apple's other current lower-priced option.

And if you're a fan of clever Apple ads, Apple's got a new one for the iPhone SE featuring the oddly satisfying task of peeling off the protective film from a new iPhone.

Finally, while there have been some rumors of a larger "iPhone SE Plus," most rumors had indicated it won't appear until next year, and noted analyst Ming-Chi Kuo is now even saying that it likely won't launch until the second half of 2021, later than his original estimate of the first half of the year.

Hands-On With Apple's New Magic Keyboard for iPad Pro

In addition to the iPhone SE, the Magic Keyboard for iPad Pro has also started making its way into consumers' hands this week, and we've gone hands-on with the new accessory to share our thoughts on it.

magickeyboard1
As with many of the other early reviews, we've found the Magic Keyboard to be a powerful accessory that greatly enhances the iPad Pro's usability, although some will be turned off by the high price tag and its heft, which makes a combined iPad Pro and Magic Keyboard heavier than a MacBook Air.

Still, given the differences between the iPad and Mac platforms, those looking to do serious work with an iPad may be interested in investing in the clever Magic Keyboard that lets you do more than ever with the iPad Pro.

And just like for the iPhone SE, Apple's got clever new ad for the Magic Keyboard, entitled "Float," which features a colorful hummingbird investigating the iPad Pro setup.

New AirPods Allegedly Ready to Launch, Possibly Next Month

AirPods rumors have been all over the place, and several reports over the past week haven't done much to clear up the confusion.

AirPods Pro
Last weekend, Jon Prosser reported that updated AirPods are "ready to go" and will probably launch alongside an updated MacBook Pro sometime next month.

Just a couple of days later, hit-or-miss Taiwanese news site DigiTimes claimed that updated AirPods with the same design as the current AirPods Pro but without active noise cancellation have been pushed back from a May launch to the second half of the year or even early 2021.

And as if that wasn't enough, Ming-Chi Kuo has weighed in to claim that the third-generation AirPods won't begin mass production until the first half of 2021 and should look similar to the current model, while updated AirPods Pro won't arrive until late 2021 or early 2022. He does see some new earphones coming later this year, but believes these will be a Beats product rather than part of the AirPods lineup.

Lower-Priced 23-Inch iMac and 11-Inch iPad Models Rumored to Launch in Second Half of 2020

A report out of China this week claimed we may see some new sizes for a couple of products in the second half of the year, notably including a 23-inch iMac.

iPad and iMac Original 1
The report also claims that there will be a new 11-inch iPad, although there's some confusion about whether the report is referring to an iPad or an iPad Air.

Well-connected Bloomberg reporter Mark Gurman also held a Periscope session where he said that Apple is planning a "substantial" iMac refresh this year, while also touching on a number of other product updates including a 14-inch MacBook Pro, a smaller HomePod, an updated Apple TV, an AirPower-like charging mat, AirTags, and more.

Bloomberg: Apple's First ARM Mac to Launch by 2021 With 12-Core Processor

Bloomberg's Mark Gurman this week also added some more details to his long-standing claim that Apple is working to launch Macs based on its own ARM-based chips rather than Intel processors. He claims Apple is working on three different Mac processors based on the A14 chip that will be found in flagship iPhones later this year.

MBP ARM A Series Chip Feature
Gurman says the first Apple-designed Mac chip will include a total of 12 cores, including eight high-performance cores and four energy-efficient cores designed for specific tasks. Apple is said to be considering chips with even more cores in the future.

Apple Music Launches on 2018 and Later Samsung Smart TVs

Apple has been busy working with smart TV manufacturers to roll out Apple TV apps on their platforms, allowing users to access video content from Apple's ecosystem, but that effort is now expanding to music.

Apple Music on Samsung Whaaaat Thumb
Samsung this week became the first smart TV manufacturer to launch a dedicated Apple Music app, releasing it for many models from 2018 and later.

We went hands-on with the new Apple Music app, finding it to perform smoothly and closely mirror the Apple Music app included on Apple TV set-top boxes.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

Eriamjh1138@DAN Avatar
66 months ago
29 To 30 inch iMac for me, please.
Score: 6 Votes (Like | Disagree)
I7guy Avatar
66 months ago
I like these weekly recaps, keep them coming.
Score: 5 Votes (Like | Disagree)
Ghost31 Avatar
66 months ago

I like these weekly recaps as well. It was nice to see some reviews on the Magic Keyboard. My wife has been hinting around taking my Smart Keyboard Folio, so I may end up with the Magic Keyboard after all. ?
I did this. Gave my wife my old keyboard folio and got my magic keyboard. Then i got mine and she saw how amazing and magical my new keyboard is and wanted one. So now i have one on order for her lol gahhhh
Score: 3 Votes (Like | Disagree)
44267547 Avatar
66 months ago
I’m glad Apple Launched the 4.7 inch SE, I think the timing may not seem appropriate, but actually it is given that consumers now have an affordable phone that most smart phone manufactures are not offering. I think it would’ve been the ‘perfect launch’ (Yes, Perfect is a subjective word) if Apple would have launched an SE Plus alongside the 4.7 variant.
Score: 1 Votes (Like | Disagree)
PlayUltimate Avatar
65 months ago

I am (I7guy + [B]PlayUltimate[/B]) / 2.

I have an iPhone 8 Plus and would like to buy an iPad Air 4GB/128GB, no need for high end iDevices!
Honestly, I like the iPad Air and have no need for a high end iPP; I just did not want to buy a Pencil Gen 1. If the Air allowed the use of the Pencil 2, I would have bought it last March. Instead I stayed with an iPad Air 2.
Score: 1 Votes (Like | Disagree)
fbr$ Avatar
65 months ago

Honestly, I like the iPad Air and have no need for a high end iPP;
Well, I'm on same boat as you, I also have no need for a high end iPP, but... I just bought one on the Apple Store: 11" 128GB Wi-fi + 2nd gen Pencil.

I wanted to buy the Air, but with only 3GB of RAM (same as the iPhone SE), poor camera quality to scan documents, and since I need at least 128GB I would have to buy the 256GB Air, I think it's better go with the Pro, much more device for the money conpared to the 256GB Air!
Score: 1 Votes (Like | Disagree)