Apple Lets Amazon Prime Video App Offer In-App Purchases on iPhone, iPad and Apple TV

The Amazon Prime Video apps for iPhone, iPad, and Apple TV now allow customers to purchase and rent movies and TV shows within the app, and Apple appears to be allowing Amazon to use its own payment system, skirting the traditional in-app purchase screens.

amazoninapppurchase
Opening up the Prime Video app now includes the message "Browse, rent, or buy new release movies, popular TV shows, and more -- now within the app." Purchasing or renting a movie brings up an option to charge the credit card that a user has on file, rather than the charge going through the App Store.

According to The Verge, the new Prime Video app features a dedicated "Store" tab where customers can make purchases of TV shows and movies, but we didn't have access to the new tab and were still able to make a purchase.

Prior to now, Amazon did not allow customers to rent or purchase content within the Prime Video app, instead asking them to use a web browser to make the purchases. Amazon appears to have worked out some kind of deal with Apple, though, as Apple does not normally allow in-app content purchases that do not go through the ‌App Store‌.

Amazon recently added a new Prime Video Cinema hub to its app highlighting movies that are currently in theaters that can be purchased, which could have something to do with the decision to strike a deal with Apple to add in-app purchase options on ‌Apple TV‌, ‌iPhone‌, and ‌iPad‌.

Update: Apple told Bloomberg's Mark Gurman that it has an existing program for "premium" video apps subscriptions, including Amazon Prime, to allow them to use their own payment methods instead of in-app purchases. Apple has already used this program with Altice One and Canal+.

Tag: Amazon

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
bsod

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...

Top Rated Comments

H3LL5P4WN Avatar
56 months ago
These truly are the endtimes.
Score: 20 Votes (Like | Disagree)
ThatGuyInLa Avatar
56 months ago
I am thinking April Fool’s?
Score: 12 Votes (Like | Disagree)
acgmph Avatar
56 months ago
Hell froze over
Score: 11 Votes (Like | Disagree)
mannyvel Avatar
56 months ago
Maybe those anti-trusts concerns are starting to weigh on Apple's app store team.
Score: 8 Votes (Like | Disagree)
rjohnstone Avatar
56 months ago

This isn’t new. Other Rent/buy streaming content Providers have done this before.
Not being sent through Apple's payment system is new.
Up until now, Apple didn't allow 3rd party payment options. They wanted the 30% cut from in-app purchases, which is why Amazon wouldn't let you rent or buy movies directly from the app.
Score: 6 Votes (Like | Disagree)
Master Atrus Avatar
56 months ago
This is game changing for Apple if a policy shift. Otherwise I wonder if this was an accidentally activated server-side update by Amazon. (or a test to see what Apple would do??)

But Jason Snell says it better than I do: https://sixcolors.com/link/2020/04/did-apple-and-amazon-just-settle-their-in-app-purchase-dispute/
Score: 5 Votes (Like | Disagree)