Apple Lets Amazon Prime Video App Offer In-App Purchases on iPhone, iPad and Apple TV

The Amazon Prime Video apps for iPhone, iPad, and Apple TV now allow customers to purchase and rent movies and TV shows within the app, and Apple appears to be allowing Amazon to use its own payment system, skirting the traditional in-app purchase screens.

amazoninapppurchase
Opening up the Prime Video app now includes the message "Browse, rent, or buy new release movies, popular TV shows, and more -- now within the app." Purchasing or renting a movie brings up an option to charge the credit card that a user has on file, rather than the charge going through the App Store.

According to The Verge, the new Prime Video app features a dedicated "Store" tab where customers can make purchases of TV shows and movies, but we didn't have access to the new tab and were still able to make a purchase.

Prior to now, Amazon did not allow customers to rent or purchase content within the Prime Video app, instead asking them to use a web browser to make the purchases. Amazon appears to have worked out some kind of deal with Apple, though, as Apple does not normally allow in-app content purchases that do not go through the ‌App Store‌.

Amazon recently added a new Prime Video Cinema hub to its app highlighting movies that are currently in theaters that can be purchased, which could have something to do with the decision to strike a deal with Apple to add in-app purchase options on ‌Apple TV‌, ‌iPhone‌, and ‌iPad‌.

Update: Apple told Bloomberg's Mark Gurman that it has an existing program for "premium" video apps subscriptions, including Amazon Prime, to allow them to use their own payment methods instead of in-app purchases. Apple has already used this program with Altice One and Canal+.

Tag: Amazon

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...

Top Rated Comments

H3LL5P4WN Avatar
69 months ago
These truly are the endtimes.
Score: 20 Votes (Like | Disagree)
ThatGuyInLa Avatar
69 months ago
I am thinking April Fool’s?
Score: 12 Votes (Like | Disagree)
acgmph Avatar
69 months ago
Hell froze over
Score: 11 Votes (Like | Disagree)
mannyvel Avatar
69 months ago
Maybe those anti-trusts concerns are starting to weigh on Apple's app store team.
Score: 8 Votes (Like | Disagree)
rjohnstone Avatar
69 months ago

This isn’t new. Other Rent/buy streaming content Providers have done this before.
Not being sent through Apple's payment system is new.
Up until now, Apple didn't allow 3rd party payment options. They wanted the 30% cut from in-app purchases, which is why Amazon wouldn't let you rent or buy movies directly from the app.
Score: 6 Votes (Like | Disagree)
Master Atrus Avatar
69 months ago
This is game changing for Apple if a policy shift. Otherwise I wonder if this was an accidentally activated server-side update by Amazon. (or a test to see what Apple would do??)

But Jason Snell says it better than I do: https://sixcolors.com/link/2020/04/did-apple-and-amazon-just-settle-their-in-app-purchase-dispute/
Score: 5 Votes (Like | Disagree)