Apple Sets Purchase Limits on New iPad Pro, New MacBook Air, and iPhones

Apple this week set purchase limits on its newly updated iPad Pro and MacBook Air models, its entire range of iPhone models, and the Mac mini on its online store in the United States and Canada, Europe, Asia, and several other regions.


The new MacBook Air and the Mac mini are limited to five orders per customer, for example, while the new iPad Pro is limited to two 11-inch models and two 12.9-inch models per customer. There is also a limit of two iPhone 11 Pro, iPhone 11 Pro Max, iPhone 11, iPhone XR, iPhone 8, and iPhone 8 Plus models per customer.

Apple commonly places purchase limits on products in some Asian countries to combat the gray market, such as the AirPods Pro, but these expanded restrictions could be an effort to balance supply and demand amid the COVID-19 pandemic.

Update: This post has been updated to reflect that the purchase limits appear to be in place on select products worldwide, not just in Asian countries. While there is no fine print reflecting these limits on Apple's website outside of Asia, the quantity limits are in place during the checkout process.

Related Roundups: iPad Pro, Mac mini, MacBook Air

Top Rated Comments

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26 weeks ago
People hoarding iPads next to their stack of toilet paper now?
Score: 40 Votes (Like | Disagree)
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26 weeks ago
I have the 2017 12.9 iPad Pro and I love it, just can’t justify upgrading as much as I want to. My strategy these days is to run my Apple devices until they stop getting support.
Score: 14 Votes (Like | Disagree)
Avatar
26 weeks ago
Apple got it all wrong, it should be something like:

* Buy iPad Pro and get a free roll of toilet paper
* Buy MacBook Air and get a free roll of toilet paper plus a bottle of hand sanitizer
* Spend more than $2000 and you also get a case of instant ramen
* Buy a Mac Pro with wheels and get a free in home COVID-19 test kit
Score: 8 Votes (Like | Disagree)
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26 weeks ago
Ah to be in the position to buy 1 let alone 4 new iPads in the current climate of uncertainty
Score: 4 Votes (Like | Disagree)
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26 weeks ago
One probably explanation is to avoid Chinese people from buying available stock and resell it at a profit to other countries where Apple Stores/Retail Stores are closed.
Score: 3 Votes (Like | Disagree)
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26 weeks ago


I have the 2017 12.9 iPad Pro and I love it, just can’t justify upgrading as much as I want to. My strategy these days is to run my Apple devices until they stop getting support.

Well, the current climate is not exactly conducive to splurging on wants.
Score: 3 Votes (Like | Disagree)

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