AT&T TV Live Streaming Service Launches Nationwide With Set-Top Box and Two-Year Contract

AT&T today announced the nationwide launch of AT&T TV, which is a live TV streaming service that is available through a set-top box powered by Android TV (via Variety). This isn't the same thing as AT&T TV Now, the company's app-based live TV streaming service available on Apple TV and other devices.

att tv box
After testing AT&T TV in 13 markets, the company is moving AT&T TV to the forefront of its TV business with the launch of the service this week across the United States. Simultaneously, DirecTV plans will no longer be actively marketed as AT&T plans to deemphasize the DirecTV branding moving forward. However, DirecTV plans will still be available to purchase.

The new service offers hundreds of live TV channels, 500 hours of cloud DVR storage, and 40,000 on-demand titles. With the box, you'll be able to watch Netflix, Disney Plus, YouTube, and HBO Max as well. The Google Play store will be supported, allowing you to further expand its usage with more than 5,000 apps.


Similar to ‌Apple TV‌, the AT&T TV voice-enabled remote comes integrated with Google Assistant for controlling channels, volume, playback, smart home devices, and more. If you search for movies and TV, results will show options for both streaming content, as well as those available for rental and purchasing on Google Play Movies & TV.

AT&T TV works on any high-speed internet connection, and it can also be bundled with AT&T's 1-gigabit Internet plan. AT&T TV packages start at $49.99 per month for 12 months with a 24 month agreement when you buy the service standalone. According to the fine print on AT&T's website, the prices will be higher in the second year.

Specifically, this means that prices nearly double after the first 12 months with the service. The entry-level Entertainment plan has about 70 cable channels at $49.99/month for the first year, and from the 13th month onward it will run you $93/month. The Ultimate tier has more than 170 channels at $69.99/month for the first year, and then from the 13th month you'll pay $135/month.

"Our customers told us what they want from their TV service and we built AT&T TV around that,” said Thaddeus Arroyo, CEO of AT&T Consumer. “AT&T TV is live TV made easy and when you add AT&T TV to our amazing 1 gigabit AT&T Internet you can’t go wrong.”

There is also a $19.95 activation fee and prorated early-termination fees if you cancel before your two year contract is up. You do get the Android-powered box for free, but if you want to add more into your home you'll have to pay $120 per box.

Over-the-top streaming TV services have been facing numerous issues lately. AT&T rebranded DirecTV Now to AT&T TV Now in 2019, and has been facing ongoing subscriber loss amid increased prices and poor service reliability. Meanwhile, Sony bowed out of the game for good and shut down PlayStation Vue in January.

Variety asked AT&T’s executive VP of broadband and video, Rasesh Patel, if the company is worried about customers' reactions to the high cost of AT&T TV once prices go up. According to Patel, the company feels confident about AT&T TV because of the "product experience" with the set-top box, which is "very unique."

Note: MacRumors is an affiliate partner with AT&T. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Tag: AT&T

Top Rated Comments

calstanford Avatar
21 months ago
Why would anyone even consider getting this?
Score: 55 Votes (Like | Disagree)
topmounter Avatar
21 months ago
2-year contract, STB, activation fee, OTT (you pay for the Internet connection), capped at three streams and the price nearly doubles in the second year? Clearly AT&T is at the top of their game.
Score: 16 Votes (Like | Disagree)
mgollaher92 Avatar
21 months ago
Lol what a joke. They've been having declining membership for I think years now and they think a 2 year contract and a re-skinned Android TV box is going to remedy everything? Hilarious.
Score: 15 Votes (Like | Disagree)
daveup2bat Avatar
21 months ago
Typical AT&T DirecTV model to double prices in year 2, ... uh NO! #hardpass .
Score: 15 Votes (Like | Disagree)
Rocko99991 Avatar
21 months ago
Yeah no. I don't think they get it.
Score: 11 Votes (Like | Disagree)
nbuubu Avatar
21 months ago
At least the remote looks ergonomic and functional, which can't be said for my slippery, easily-misplaced, accidental-click Apple TV 4K remote.
Score: 10 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
ryanscoolios13thumbnail

Apple Releases iOS 13.1.3 With Bug Fixes for Phone, Mail, Health, and More

Tuesday October 15, 2019 10:09 am PDT by
Apple today released iOS 13.1.3 and iPadOS 13.1.3, minor updates to the iOS 13.1.2 software that was released two weeks ago. This is the fourth update to the iOS 13 operating system that came out in September. The iOS and iPadOS 13.1.3 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings > General > Software Update....
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
M1X MBP Feature

Leaker: Upcoming MacBook Pro to See Price Hike Over Current Model, Equal Performance Across 14 and 16-Inch Sizes

Tuesday August 24, 2021 5:28 am PDT by
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt." The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...
iphone 13 teal with text

Apple Expecting iPhone and iPad Supply Constraints in September Quarter

Tuesday July 27, 2021 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2021 (second calendar quarter), Apple CFO Luca Maesteri said that Apple is expecting supply constraints to affect the iPhone and the iPad in the coming quarter. "The supply constraints that we've seen in the June quarter will be higher in the September quarter," said Maestri. The constraints will impact iPhone and iPad sales...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...