DirecTV Now Rebranded as 'AT&T TV Now'

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AT&T today announced that it is rebranding DirecTV Now, its live TV streaming service, as "AT&T TV Now." The company said that existing customers will need to re-accept terms of service following the rebranding, and then their streaming plans will continue as usual.


Other than the name change, AT&T hasn't announced any other overhauls to its live TV platform, so users can expect the same prices and channel availability as before. The company said that current DirecTV Now users will see the update automatically across devices.

Secondly, AT&T announced yet another new streaming platform, called AT&T TV, which will be piloted in select markets this summer. The company described this as a "connected TV experience with no satellite needed," which sounds essentially like another live TV streaming service, but gave no details about how it would be different from AT&T TV Now.

Both AT&T TV and AT&T TV Now will be accessed through the same AT&T TV app on mobile devices and on TV apps. AT&T said that customers can expect more details about AT&T TV as the rollout begins later this summer.

Top Rated Comments

(View all)
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16 months ago
They should have called it AT&TTVNowTV&DirectTVNow
Score: 19 Votes (Like | Disagree)
Avatar
16 months ago

The should have called it AT&TTVNowTV&DirectTVNow

Not to be confused with "AT&T Watch TV."..

https://www.attwatchtv.com/

What a mess all of this is.
Score: 11 Votes (Like | Disagree)
Avatar
16 months ago
That’s a pretty bad name and a pretty bad logo.
Score: 8 Votes (Like | Disagree)
Avatar
16 months ago
I don't understand some of these companies. Don't they realize it's smart to capitalize on known, catchy brands?
Score: 7 Votes (Like | Disagree)
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16 months ago
Just when I thought they couldn’t get any worse than they are, and I have been proven wrong again.o_O
Score: 4 Votes (Like | Disagree)
Avatar
16 months ago
Which graphic designer did that logo???!? My High School teacher would never allow something so bad to be handed in for a grade.
Score: 4 Votes (Like | Disagree)

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