Photos shared on Twitter show the final stages of construction work on what will become Apple's second retail store in Bangkok, Thailand.

EQ oq0cUwAIKU9Y
The location is in front of the Central World mall. The area, which now features a white stone courtyard, was closed to the public long before Bangkok's first Apple store, Apple Iconsiam, officially opened in November 2018.

Over the past year, a temporary wall has kept the very large cylindrical construction site shrouded in mystery, but that has recently been removed and now only a temporary black covering conceals the building's glass walls, housed under a giant flat circular roof.

EQ owQnUEAAkQAJ
Outwardly, the store design is reminiscent of Steve Jobs Theater at Apple Park in California. Leaked architectural plans also appear to reveal the store's interior layout.

The plans show a ground floor with the familiar sequoia wood product tables arranged in a ring around the shop floor and shelves for displaying products along the walls.

ERZtqubXUAIcg0q
At the center of the store is a winding staircase to the second floor, which includes a large video screen indicating the Forum area and tables with seats for Today at Apple sessions and possibly Genius appointments. There is also a basement, which was formerly the parking lot of Central World.

bangkok central world apple store
Lights have been seen emanating from behind the black covering, suggesting that lighting has been installed and interior decoration is almost complete.

apple store bangkok central world
Given the how long it has been in development and the progress made so far, it looks like the store could open very soon. Once completed, it could well become the largest Apple Store in Southeast Asia, overtaking even Apple Orchard Road in Singapore.

(Thanks, Artit!)

Top Rated Comments

Donnacha Avatar
22 months ago

Weird. Never thought Thailand would be a profitable market. Are these stores intended for the Thai or western expats and tourists?
Thailand is actually a wealthy country, it is just that most of the money and all the power is held by the traditional elites centered around Bangkok and the army. They keep having to suspend democracy because the poor majority of Thais keep voting the wrong way.

Following the latest coup six years ago, and with an odd new king charting a very different course than his father, Westerners are being phased out in favor of Chinese tourists and investors. There are still plenty of Western retirees, but most are not natural Apple customers, and most have been financially constrained by the rise in value of the Thai currency in comparison to their own. Few are in the mood to spend these days.

Thais, on the other hand, feel they gain "face" by wearing designer clothes or driving an expensive car. Most go into debt to create the impression that they have more money than they do. Owning a Macbook or iPhone gains them a lot of "face".
Score: 3 Votes (Like | Disagree)
jayducharme Avatar
22 months ago
I actually like the black around the store. It looks like a giant 2013 Mac Pro.
Score: 1 Votes (Like | Disagree)
newyorksole Avatar
22 months ago
This might be one of the most unique stores yet. I mean, there are several unique stores already, but man... This seems very cool.
Score: 1 Votes (Like | Disagree)
coolfactor Avatar
22 months ago

This might be one of the most unique stores yet. I mean, there are several unique stores already, but man... This seems very cool.
I love how Apple is not just taking the copy-paste approach to their stores like 99% of chain stores do.

I've noticed a similar trend with certain gas stations here in Canada having unique designs to try and gain attention from consumers, since there's so much competition. The latest I've seen is a Shell station with large, angled Cedar beams and an open design. Quite artistic.
Score: 1 Votes (Like | Disagree)
SteveJUAE Avatar
22 months ago

Weird. Never thought Thailand would be a profitable market. Are these stores intended for the Thai or western expats and tourists?
Apple products are widely available in Thailand just service and supports sucks

Apart from carriers shops even Thai equivalent of Bestbuy carries standard stock and then there are authorized retailers

My best bargain was in Thailand where due to exchange rate and Apple being slow to adjust meant I could buy my wifes rMB $60 cheaper than the US and $200 cheaper than UAE
Score: 1 Votes (Like | Disagree)

Related Stories

General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
Pixel Stand 23W 668x445

Google Pixel 6 Rumored to Support 23W Wireless Charging, Beating iPhone 12's MagSafe

Wednesday September 1, 2021 1:54 am PDT by
Google is rumored to be working on a new wireless charging stand that could deliver 23W of charging power to its upcoming Pixel 6 and Pixel 6 Pro phones, according to a leaked inventory image published by Android Police. Image via Android Police. If true, that would beat the iPhone 12's maximum 15W wireless charging speed (or 12W on ‌iPhone 12 mini‌) using Apple's MagSafe charger, and...