BlueMail Returns to Mac App Store, Developers Still Suing Apple Over Anticompetitive Behavior [Updated]

Back in October, the developers behind email app BlueMail sued Apple, alleging that the "Hide My Email" feature of "Sign in with Apple" infringes on its patented technology. The complaint also accuses Apple of anticompetitive behavior, including removing BlueMail from the Mac App Store.

bluemail mac app store
Last week, after months of making little to no progress with Apple towards having its Mac app reinstated, BlueMail co-founders Ben Volach and Dan Volach penned an open letter to the developer community that encouraged any developers who feel that Apple has kicked them out of the App Store or otherwise treated them unfairly to reach out to them and share their stories.

Just days later, the BlueMail app has returned to the Mac App Store. In a press release, BlueMail parent company Blix said it has no intention of dropping its legal case against Apple, which it believes extends beyond the removal of BlueMail on the Mac App Store to the "suppression of its iOS app and the infringement of Blix's patented technology through 'Sign in with Apple.'"

"We're happy that users can once again get BlueMail through the Mac App Store, but we know this isn't the end. Our experience has shown that until the app review process includes effective checks and balances, Apple holds too much power over small developers." said Ben Volach, co-founder at Blix. "One solution could be to include external independent members and observers in Apple's App Review Board, just as a public company's Board of Directors represents its shareholders."

"When we wrote to Tim Cook in November, we heard back in hours. When we wrote to Apple's developer community, BlueMail was back on the App Store within a week," said Dan Volach, co-founder at Blix. "If you're out there too scared to come forward, let this be your proof that speaking out works. To Apple, we want to reiterate that all we want for developers is an opportunity to be treated fairly."

Update: Apple has shared the following statement with MacRumors, noting that BlueMail had "refused" its help and that the App Store Review Guidelines apply evenly to all developers:

Blix's mail app is currently available on the iOS App Store and they have a brand new communications app available on the Mac App Store. We have attempted on multiple occasions to assist them in getting their BlueMail app back on the Mac App Store. They have refused our help. The App Store has a uniform set of guidelines, equally applicable to all developers, that are meant to protect users. Blix is proposing to override basic data security protections which can expose users’ computers to malware that can harm their Macs and threaten their privacy.

Apple says Blix submitted a revised version of the BlueMail app late last week with an updated binary respecting Gatekeeper, leading to the app being reinstated on the Mac App Store on Monday. Apple says revised app submitted for review was different than what they previously submitted.

Top Rated Comments

PickUrPoison Avatar
43 months ago
Good for Apple calling Blix out on their BS statement, which implied that Apple caved after Blix rallied support from the developer community. “If you're out there too scared to come forward, let this be your proof that speaking out works.” Yeah right. Eff you Volach.

Their original app violated Gatekeeper and Apple yanked it. They submitted an updated app and it was approved. Submitting a compliant app works, imagine that.
Score: 10 Votes (Like | Disagree)
squirrellydw Avatar
43 months ago
If you don't like the App Store rules, don't use the App Store. Plenty of software hosted outside the App Store. Not saying Apple shouldn't change some rules for the App Store but your App doesn't need to be on the App Store.
Score: 9 Votes (Like | Disagree)
winglet69 Avatar
43 months ago
I would not just close the door to a big business of my field just because Apple decides to play a bully
Except that apparently Apple was blocking the app due to the fact it was trying to circumvent Gatekeeper, and then tried to assist the developers in making their app compliant, assistance they refused.

Sounds more like "perfectly reasonable" than "bully" to me. And Apple is not "all-powerful", as stated it is completely possible to sell ones apps outside the App Store.

"When we wrote to Tim Cook in November, we heard back in hours. When we wrote to Apple's developer community, BlueMail was back on the App Store within a week," said Dan Volach, co-founder at Blix. "If you're out there too scared to come forward, let this be your proof that speaking out works. To Apple, we want to reiterate that all we want for developers is an opportunity to be treated fairly."
Sorry Dan, but you lost me at "self-righteous crusader". You aren't whistle-blowing a lead water pipe scandal, you were trying to sell a non-compliant app piggybacking on another business.
Score: 6 Votes (Like | Disagree)
whyamihere Avatar
43 months ago

One solution could be to include external independent members and observers in Apple's App Review Board, just as a public company's Board of Directors represents its shareholders.
I think Walmart should be forced to do this too then. They won't sell my physical goods in their stores. They just hold too much control over what items they are allowed to sell in their own stores! :rolleyes:
Score: 3 Votes (Like | Disagree)
swingerofbirch Avatar
43 months ago
They took what looks like an actually nice piece of software off the store out of what looks like spite, when they should be happy to have any quality software in the rummage sale known as the Mac App Store.

Bringing the iOS app store model to the Mac has ruined good software development on the Mac.

iOS software mentality is that the app is either free or very cheap, it is single purpose, and there are no trials.

And that's what the Mac App Store has now. Junk. There's so much stuff on there that should have never gotten through and that would not exist in the pre-App Store web-based distribution model.

I was looking for an EvoCam replacement on the App Store the other day, and there are so many apps. But it's just junkware. EvoCam was the type of app that was quintessentially Mac. I see less and less of it.

How does Apple hassle this company yet so many scammy anti-virus and memory optimizer type tools are on the App Store that are not relevant to how Macs work?

Honestly a lot of App Store offerings look like products from people just learning to code. They're inelegant and contain misspellings, and they're not the type of vibrant software I used to see in the open web market for Mac apps which seems to be shrinking.
Score: 3 Votes (Like | Disagree)
MauiPa Avatar
43 months ago

Exactly. If Apple opens up the system to allow installs from other locations, it frees them from the anti-trust/monopoly issues of the App Store. I believe it's just a matter of time before they're forced to do this, most likely in the EU first, but then everywhere else will follow.
maybe, but you are under no obligation to buy Apple products, if you listen to the roboboys, Android is so much better anyway, just go Android and install apps from everywhere, or retain security and priivacy in a managed environment. It would be an interesting development to define a non-essential product (iPhone) produced in the private market and determine it is a public good subject to regulation. But times are getting weird


Huge difference though. Walmart not selling your product doesn't prevent their customers from buying your product from BestBuy. But Apple prevents their customers from being able to buy your product from BestBuy or anywhere else. If Apple starts allowing their customers (iPhone/iPad users) to install apps purchased from other stores, then they can reject whatever apps they want from their own store. But if they continue to insist that no one is allowed to install apps from elsewhere, then they have a duty to allow all legal software into their store.
nonsense, you are not forced to buy an Apple product, you can easily buy an Android product. If you choose to market your product to the iPhone community, then there is an expectation that you use some standards of privacy and security.


I get blue when Apple breaks macOS mail in updates. They need competition.
hmmm. are you somehow implying that there are no competing mail products for either Macs or iOS? That is just not correct. There are many, many, many, many.....oh and you can also use browser based mail products. Perhaps I missed your point?
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 17 Icon Mock Feature Feature

iOS 17 Lock Screen Interface to Turn iPhone Into Smart Home Display

Wednesday May 24, 2023 9:47 am PDT by
An updated Lock Screen interface in iOS 17 will turn the iPhone into a "smart-home display," according to Bloomberg's Mark Gurman. When not in use and positioned in a horizontal orientation, the iPhone will show information that includes calendar appointments, weather data, notifications, and more, allowing it to serve as a home data hub. With the iPhone attached to a MagSafe charging stand...
iOS 17 on Phone Feature

iOS 17 Said to Feature Wallet, Find My, SharePlay, and AirPlay Upgrades

Wednesday May 24, 2023 9:59 am PDT by
Apple's upcoming iOS 17 update for the iPhone will include improvements across several apps and features, including Wallet, Find My, SharePlay, and AirPlay, according to Bloomberg's Mark Gurman. Apple is expected to preview iOS 17 during its WWDC keynote on June 5, and the update should be released to all users in September. In a report today, Gurman said the Wallet app in particular will...
wwdc 2023

Apple Announces WWDC 2023 Schedule, Including Keynote Time

Tuesday May 23, 2023 9:03 am PDT by
Apple today announced the schedule for its annual developers conference WWDC, which runs from June 5 through June 9. The schedule confirms that Apple's keynote will begin on June 5 at 10 a.m. Pacific Time, with the company expected to announce iOS 17, macOS 14, watchOS 10, its long-awaited AR/VR headset, a 15-inch MacBook Air, and more. Apple's keynote will be followed by the Platforms State ...
iOS 17 Mock Health Feature Blue

iOS 17 to Include Dedicated Journaling App and Mood Tracking

Wednesday May 24, 2023 10:05 am PDT by
The iOS 17 update that Apple plans to announce in June will include a dedicated journaling app, reports Bloomberg's Mark Gurman. The Wall Street Journal in April highlighted Apple's work on a Day One-style journaling app, but at the time, it was not clear if it would come in iOS 17. According to Gurman, the app is indeed slated for inclusion in iOS 17, and it will introduce "note taking and...
icloud photos

Apple's 'My Photo Stream' Service Shutting Down in July 2023

Friday May 26, 2023 11:51 am PDT by
Apple's "My Photo Stream" service is set to shut down on July 26, 2023, which means customers who are still using that feature will need to transition to using iCloud Photos prior to that date. My Photo Stream is a free service that uploads the last 30 days of images (up to 1,000) to iCloud, making them accessible on the iPhone, iPad, iPod touch, Mac, and PC. It predates iCloud Photos and...
mac mini green

Apple Now Selling Refurbished 2023 M2 Mac Mini Models

Wednesday May 24, 2023 12:34 pm PDT by
Apple today added refurbished M2 Mac mini models to its online store in the United States, offering the latest 2023 version of the desktop machine at a discounted price for the first time. Refurbished M2 Mac mini models are priced starting at $509 for the version with an 8-core CPU, 10-core GPU, 8GB RAM, and 256GB SSD. That's a $90 discount off of the original $599 price tag for that...
chatgpt for iphone feature

OpenAI's Official ChatGPT App for iPhone Expands to 40+ Countries

Thursday May 25, 2023 1:43 pm PDT by
OpenAI this week announced that its official ChatGPT app for the iPhone and the iPad is now available in more than 40 countries in addition to the United States. The app first launched in the United States last week, and OpenAI promised that it would expand to more countries in the coming weeks. As of today, the app can be used in Albania, Algeria, Argentina, Azerbaijan, Bolivia, Brazil,...
iOS 16

iOS 16.5 Now Available for Your iPhone With These New Features

Monday May 22, 2023 12:12 pm PDT by
Following around seven weeks of beta testing, iOS 16.5 was released to the public last week. The software update is a minor one, but includes a few new features and changes for the iPhone. To install an iOS update, open the Settings app on the ‌iPhone‌, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped new features and changes in iOS 16.5,...