Edison Mail Responds to Report on Email Apps Selling Anonymized Data Scraped From Inboxes [Updated]
A report today from Motherboard highlights several email apps that sell anonymized or pseudonymised data collected from users' inboxes, including Edison Mail, Cleanfox, and Slice, adding that many users are unaware of this practice.
An excerpt from the report:
The popular Edison email app, which is in the top 100 productivity apps on the Apple app store, scrapes users' email inboxes and sells products based off that information to clients in the finance, travel, and e-Commerce sectors. The contents of Edison users' inboxes are of particular interest to companies who can buy the data to make better investment decisions, according to a J.P. Morgan document obtained by Motherboard.
Data obtained by Motherboard reveals what some of the information scraped from emails can look like, using Slice as an example:
A spreadsheet containing data from Rakuten's Slice, an app that scrapes a user's inbox so they can better track packages or get their money back once a product goes down in price, contains the item that an app user bought from a specific brand, what they paid, and an unique identification code for each buyer.
Most importantly, Edison Mail requires users to accept or decline Edison Trends data collection during initial setup of the app.
Edison emphasizes its transparency in its response to the report:
To keep our Edison Mail app free, and to protect your privacy by rejecting an advertising-based business model, our company Edison Software, measures e-commerce through a technology that automatically recognizes commercial emails and extracts anonymous purchase information from them. Our technology is designed to ignore personal and work email, which does not help us measure market trends.
To learn more, read Edison's lengthy blog post on its business model from last year.
Update: Cleanfox parent company Foxintelligence has also responded to the report:
Since the very creation of Foxintelligence, we have chosen to be even more demanding than what is required by the General Regulations on the Protection of Personal Data (GDPR):
- We are also committed to never resell the personal data of our users, not to participate in any advertising targeting device and not to cause any harm to our users. Foxintelligence creates and resells anonymized and aggregated statistics, like any survey institute does.
- We believe in a model in which the service is free and the user is not the product.