Edison Mail Responds to Report on Email Apps Selling Anonymized Data Scraped From Inboxes [Updated]

A report today from Motherboard highlights several email apps that sell anonymized or pseudonymised data collected from users' inboxes, including Edison Mail, Cleanfox, and Slice, adding that many users are unaware of this practice.

edison mail
An excerpt from the report:

The popular Edison email app, which is in the top 100 productivity apps on the Apple app store, scrapes users' email inboxes and sells products based off that information to clients in the finance, travel, and e-Commerce sectors. The contents of Edison users' inboxes are of particular interest to companies who can buy the data to make better investment decisions, according to a J.P. Morgan document obtained by Motherboard.

Data obtained by Motherboard reveals what some of the information scraped from emails can look like, using Slice as an example:

A spreadsheet containing data from Rakuten's Slice, an app that scrapes a user's inbox so they can better track packages or get their money back once a product goes down in price, contains the item that an app user bought from a specific brand, what they paid, and an unique identification code for each buyer.

The report serves as a good reminder to review the privacy policies of apps that you use. Edison Mail is transparent about its data collection in its privacy policy, for example, noting that it uses "non-personal data such as seller, product and price extracted from information we collect" to help its Edison Trends business partners "aggregate and understand commerce trends."

Edison's privacy policy and support website also indicate that users can opt out of having their anonymized data shared with Edison Trends partners by navigating to Account > Settings > Manage Privacy in the app.

Most importantly, Edison Mail requires users to accept or decline Edison Trends data collection during initial setup of the app.

Edison emphasizes its transparency in its response to the report:

To keep our Edison Mail app free, and to protect your privacy by rejecting an advertising-based business model, our company Edison Software, measures e-commerce through a technology that automatically recognizes commercial emails and extracts anonymous purchase information from them. Our technology is designed to ignore personal and work email, which does not help us measure market trends.

Edison puts privacy first in everything we do as a company and that includes making our users aware of how we use their data in our products. You have complete control over how your information is used and we allow you to opt-out of data sharing in our research product, without impacting your app experience. We strive to be as transparent as possible about our business practices in our press communications, Edison Mail website, Edison Trends website, privacy policy, blog posts, on our app store pages, on social media, and of course, in our app itself. We do not participate in any ad targeting of our users and do not allow others to do ad targeting of our users.

To learn more, read Edison's lengthy blog post on its business model from last year.

Update: Cleanfox parent company Foxintelligence has also responded to the report:

Since the very creation of Foxintelligence, we have chosen to be even more demanding than what is required by the General Regulations on the Protection of Personal Data (GDPR):

- We have always been completely transparent on the business model of Cleanfox and Foxintelligence. Nothing is hidden in illegible pages like Privacy Policy or Terms of Use. On the contrary, the business model is clearly and simply indicated when the user gives us his consent.

- We are also committed to never resell the personal data of our users, not to participate in any advertising targeting device and not to cause any harm to our users. Foxintelligence creates and resells anonymized and aggregated statistics, like any survey institute does.

- We believe in a model in which the service is free and the user is not the product.

Tag: Edison

Top Rated Comments

cloudyo Avatar
21 months ago
If you don't pay for the product, you are the product.
Score: 22 Votes (Like | Disagree)
Mdracer Avatar
21 months ago
Free, has a price.
Score: 17 Votes (Like | Disagree)
H3LL5P4WN Avatar
21 months ago
And this is why I stick to Apple's official apps.
Score: 15 Votes (Like | Disagree)
zinacef Avatar
21 months ago

Most people in the real world know you can't get by with just Apple products.
I guess I'm not most people as I get by just fine with only Apple products (hardware & software).
Score: 8 Votes (Like | Disagree)
Cosmosent Avatar
21 months ago
RE: "The report serves as a good reminder to review the privacy policies of apps that you use."

I disagree 100% !

Apple needs to add something new to App Submittals, a checkbox that says "Collects NO User Data".

If an App Dev checks it off, & the app is approved & later found to violate the term, it should be permanently removed from the App Store !

BTW, the Collects NO User Data "idea" originated from some other member here on MR, years ago !

Credit goes where credit is due !

I do NOT remember who the MR member is.

And very specifically, Apple needs to add something to App Store preview for each app, that indentifies whether the checkbox has been marked off OR NOT by the App Dev.
Score: 6 Votes (Like | Disagree)
MRrainer Avatar
21 months ago
TANSTAAFL
Score: 5 Votes (Like | Disagree)

Top Stories

iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last October in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
macbook air deals

Deals: Amazon Drops Price of 256GB M1 MacBook Air to New Low of $849.99 ($149 Off)

Friday August 27, 2021 6:16 am PDT by
Amazon today introduced new low prices on the M1 MacBook Air for both 256GB and 512GB storage options. To start, you can get the 256GB model for $849.99, down from an original price of $999.00. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Only Silver and Gold are...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...
maxresdefault

'Being James Bond' Retrospective Will Be Free to Watch Through Apple TV App

Tuesday August 31, 2021 8:25 am PDT by
Update 9/7/21: "Being James Bond" is now available to watch through the Apple TV app. Ahead of the theatrical release of James Bond film "No Time To Die" on October 8 in the United States, a 45-minute retrospective titled "Being James Bond" will be available to watch for free through the Apple TV app, according to Deadline. The story from MGM is said to feature Daniel Craig reflecting ...
ted lasso notchless phone

No, That Notchless iPhone Spotted in 'Ted Lasso' Isn't the iPhone 13

Tuesday August 31, 2021 2:15 am PDT by
Recent sightings of a notchless iPhone in highly popular Apple TV+ comedy "Ted Lasso" have led to sensational headlines suggesting this is a canny bit of product placement on Apple's part and that the iPhone 13 will be notchless. In actuality – and this could go without saying – the phone in question is very likely just showing a poorly superimposed display added in post-production. Notchless ...