Amazon Continues to Dominate U.S. Smart Speaker Market

Amazon's Echo speakers continue to be the most popular smart speakers in the United States, and will remain in the dominant spot through at least 2021, according to new smart speaker user estimates shared today by eMarketer (via TechCrunch).

An estimated 69.7 percent of U.S. smart speaker users will use an Amazon Echo product in 2020, a number that's down slightly from the estimated 72.9 percent of smart speaker owners who used an Echo in 2019. In 2021, Amazon is estimated to see another small drop in usage, with eMarketer suggesting 68.2 percent of smart speaker owners will use an Echo.

smartspeakeruserestimates

Note: eMarketer says the percentages total over 100 percent because some smart speaker owners have more than one brand.

Google is expected to make some headway against Amazon, but eMarketer does not believe that the "Other" category, which includes Apple's HomePod, the Sonos One, and other smart speakers, will gain significant ground over the next two years.

An estimated 31.7 percent of smart speaker owners will use a Google device in 2020, while 18.4 percent will use speakers in the Other category. In 2021, that number is expected to grow to 32 percent for Google and 18.8 percent for the Other category.

Since Amazon first introduced the Echo, it has built a convincing lead in the U.S. and continues to beat back challenges from top competitors," said Victoria Petrock, a principal analyst at eMarketer. "We had previously expected Google and Apple to make more inroads in this market, but Amazon has remained aggressive. By offering affordable devices and building out the number of Alexa skills, the company has maintained Echo's appeal," she added.

eMarketer expects the number of U.S. smart speaker owners to grow over the next several years, but ownership numbers will rise slowly. 28.9 percent of internet users also have a smart speaker, a number that will grow to 30.5 percent next year.

Though Apple's ‌HomePod‌ recently turned two, Apple has had some difficulty securing a foothold in the smart speaker market. Apple's ‌HomePod‌ was priced at $349 when it launched in February 2018, but Apple dropped the price to $299 in April 2019. Even at $299, the ‌HomePod‌ is significantly more expensive than Amazon's Echo lineup, which includes smart speakers at multiple price points. Amazon's lowest priced device, the Echo Dot, sells for $30 and sometimes dips even lower.

homepod on shelf
Apple was hoping that the superior sound of the ‌HomePod‌ would draw customers to pay extra for sound quality, but the more affordable prices of the Amazon Echo and Google Home have been more appealing to most consumers. Amazon doesn't have quite the same advantage in non-U.S. markets because it supports fewer non-English languages than other speakers like the Google Home, so that is an area where Apple could make inroads into the smart speaker market.

‌HomePod‌ rollout has been slow, though, with the device limited to the United States, United Kingdom, Australia, Canada, France, Germany, Spain, Mexico, China, Hong Kong, Japan, and Taiwan

Apple is rumored to be working on a new, more affordable version of the ‌HomePod‌ with reduced tweeters, which could be released at some point in 2020. A lower price point will help the ‌HomePod‌ better compete with the Amazon Echo and the Google Home, but it will likely be difficult for Apple to catch up given the lead Amazon and Google have in the smart speaker market.

Related Roundup: HomePod
Buyer's Guide: HomePod (Don't Buy)

Top Rated Comments

topgunn Avatar
19 months ago
My wife and I were joking about many smart devices we have now. I laughed. My wife laughed. Alexa laughed. Good times.
Score: 31 Votes (Like | Disagree)
levitynyc Avatar
19 months ago
As they should.

Not even factoring in special priced deals, Amazon offers:

Decent speakers for $79, good speakers for $119, and excellent speakers for $199. Even the latest Echo Dot has halfway decent sound for $29.

Apple completely priced themselves out of the market with the $349 price tag.
Score: 18 Votes (Like | Disagree)
AustinIllini Avatar
19 months ago
In fairness, Apple isn't trying very hard. HomePod seems like a dead product so far...
Score: 16 Votes (Like | Disagree)
Braderunner Avatar
19 months ago
The HomePod isn't good enough for audiophiles, and, it's too expensive for everyone else.
Score: 15 Votes (Like | Disagree)
ipponrg Avatar
19 months ago
Apple's HomePod is a good example of confused identity.

Some said it's a speaker first, but you can't connect to it via Bluetooth nor with an aux. You also can't tweak the EQ settings, and you have to trust Apple's tunings. Certain "audiophiles" said this is the best sounding speaker ever for its price range, but it seems they also thought BOSE sounded great too.

Then others have said it's a smart speaker with privacy focus, then Apple got caught with contractors listening to recordings.

I still feel that if Apple prices this much lower AND removes Siri AND is less dependent on the Apple ecosystem, people like me would buy it. If not, then it will continue to be what it is today.
Score: 10 Votes (Like | Disagree)
mannyvel Avatar
19 months ago
I wish I could use Siri, but I can't. Alexa is really just better©. The most frustrating thing is that Siri won't read content to you; it'll forward you to a web page. I mean crap, if I wanted to read a web page I'd have searched for it on my phone.

Does Siri work better on a HomePod? On the phone it's just really bad.
Score: 9 Votes (Like | Disagree)

Top Stories

AirPods Pro Beta Firmware

AirPods Pro Beta Firmware Now Available

Wednesday July 21, 2021 6:50 am PDT by
Upcoming AirPods Pro firmware updates are now available to Apple Developer Program members as beta versions. AirPods Pro firmware beta one features FaceTime Spatial Audio and Ambient Noise Reduction. Custom Transparency mode, including Conversation Boost, was initially expected to be included in the beta but appears to have been delayed for a later version. Apple made the announcement...
maxresdefault

Apple Music to Livestream Premiere of Kanye West's New Album 'Donda' on Thursday

Wednesday July 21, 2021 1:49 am PDT by
Apple Music on Thursday will host a global livestream for the premiere of Kanye West's tenth studio album, titled "Donda." The sold-out event will take place at the Mercedes-Benz Stadium in Atlanta, Georgia, and Apple Music's livestream will start at 8:00 p.m. Eastern Time. The livestream was revealed in a Beats Studio Buds ad that aired during the NBA Finals. The ad features U.S. track...
General Apps Messages

All Three Major U.S. Carriers and Google Adopt Rich Communication Services, But No Sign of Apple Interest

Tuesday July 20, 2021 1:15 pm PDT by
For the last several years, Google has been pushing a new communications protocol called Rich Communication Services, or RCS. RCS is designed to replace SMS, the current text message standard, and it offers support for higher resolution photos and videos, audio messages, bigger file sizes, better encryption, improved group chat, and more. Verizon today announced that it is planning to adopt...
ios wifi settings

Apple Confirms iOS 14.7 Fixes WiFi Bug and Many Other Vulnerabilities

Wednesday July 21, 2021 11:38 am PDT by
Following the release of iPadOS 14.7 this morning, Apple has shared details on the security updates that are included in iOS 14.7, iPadOS 14.7, macOS Big Sur 11.5, watchOS 7.6, and tvOS 14.7, all of which came out this week. Notably, Apple's documentation confirms that the iOS 14.7 and iPadOS 14.7 updates address a WiFi-related vulnerability that could impact iOS devices when joining a...
macOS Malware Feature

Common Windows Malware Can Now Infect Macs

Wednesday July 21, 2021 8:13 am PDT by
A common form of malware on Windows systems has been modified into a new strain called "XLoader" that can also target macOS (via Bleeping Computer). Derived from the Formbook info-stealer for Windows, XLoader is a form of cross-platform malware advertised as a botnet with no dependencies. It is used to steal login credentials, capture screenshots, log keystrokes, and execute malicious files. ...
macOS Big Sur Feature Orange

Apple Releases macOS Big Sur 11.5 With Podcast App Updates and Bug Fixes

Wednesday July 21, 2021 10:15 am PDT by
Apple today released macOS Big Sur 11.5, the fifth major update to the macOS Big Sur operating system that launched in November 2020. macOS Big Sur 11.5 comes two months after the release of macOS Big Sur 11.4. The new ‌‌‌‌‌macOS Big Sur‌‌‌‌ 11.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences. macOS Big Sur...
idos 2 app ios

Apple to Pull 'iDOS 2' DOS Emulator From App Store

Thursday July 22, 2021 3:22 pm PDT by
iDOS 2, an app designed to allow users to play classic DOS games, will soon be pulled from the App Store, the app's creator said today. According to iDOS developer Chaoji Li, he tried to submit an iDOS update with bug fixes to the App Store, but was told that the update was rejected because it violated the 2.5.2 App Store guideline that says apps cannot install or launch executable code.Durin...
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
iPad mini pro feature

Next-Generation iPad Mini Will Reportedly Feature a Mini-LED Display

Thursday July 22, 2021 9:03 am PDT by
Apple is widely rumored to be planning a new iPad mini with a significant redesign, including a larger 8.5-inch to 9-inch display with slimmer bezels, a Touch ID power button instead of a home button, a USB-C port instead of a Lightning connector, and more. According to a paywalled preview of a DigiTimes report today, the sixth-generation iPad mini will also feature a mini-LED display:BLU...
airpods 3 gizmochina Feature teal

AirPods 3 Mass Production Said to Kick Off in August

Tuesday July 20, 2021 8:40 pm PDT by
Mass production of the third-generation AirPods will kick off in August, according to a new report from Nikkei Asia. They will reportedly join a number of other products such as the iPhone 13 lineup and redesigned MacBook Pro models as launches coming before the end of the year. Renderings of rumored third-generation AirPods design Rumored launch dates for the third-generation AirPods have...