Apple News+ Head of Business Exits Company After Lackluster Start

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Apple's head of business for Apple News+, Liz Schimel, has departed the company less than a year after the $9.99 per month service launched, reports Bloomberg.

Schimel was responsible for relationships with advertisers and news partners for ‌Apple News‌+, and before that, she served as the president of international business at Conde Nast.


Apple is said to be looking to hire a "notable name" in the publishing world to take Schimel's place. Schimel's replacement, like Schimel, will report to Peter Stern, who oversees Apple's services under Eddy Cue.

‌Apple News‌+ provides access to hundreds of magazines along with subscription news from The Wall Street Journal and The Los Angeles Times, but it has failed to catch on with consumers, perhaps due to the lack of access to publications like The New York Times and The Washington Post, which have refused to sign deals with Apple.

Apple has not provided information on how many ‌Apple News‌+ subscribers it has, but a report in November suggested Apple was struggling to entice people to pay for the service. That report indicated ‌Apple News‌+ got 200,000 sign ups within 48 hours, but that the numbers have not increased much since then.

While ‌Apple News‌+ was promoted at its launch, Apple has not been highlighting the service as of late, with Apple TV+ instead taking the spotlight. To boost ‌Apple News‌+ subscriber numbers, Apple is said to be considering bundling the ‌Apple News‌+ service with ‌Apple TV‌+ and Apple Music, but it's not clear when such a bundle might launch.

Top Rated Comments

(View all)
Avatar
9 months ago
That is a good start, now lets just get rid of Apple News+. Nobody will miss it.
Score: 27 Votes (Like | Disagree)
Avatar
9 months ago
Just kill it off. It was a terrible idea. Same goes for TV+. Apple thinks they can do everything. They should focus on hardware, operating systems and select software.
Score: 24 Votes (Like | Disagree)
Avatar
9 months ago


That is a good start, now lets just get rid of Apple News+. Nobody will miss it.

Yep. Another poster who thinks their experience/opinion = that of everyone else on the planet.

I for one would miss Apple News+ if it were withdrawn from service.
Score: 16 Votes (Like | Disagree)
Avatar
9 months ago


Magazine content aggregated in a single app, surfacing articles a user might be interested in and would otherwise miss (or be unable to justify buying a plethora of individual magazines in order to access) - it’s actually difficult to work out why that’s a terrible idea?

The problem isn’t the technology it’s the content. It’s crap.
Score: 11 Votes (Like | Disagree)
Avatar
9 months ago
I tried Apple's 3-month free Apple News+ trial.

I read less than 10 articles in 2 months, probably closer to 5. I cancelled it even with 1 free month remaining.

Main problems are:

* Filtering News+ sources to new articles is nearly impossible.
* Difficult to customize, which is exacerbated by very cluttered UI.
* News+ subscription is walled into News app. Apple should work with publishers to "sign in with Apple ID" to browse contents on the website.
* Too many magazine sources aren't formatted for News app.

I will continue to use the News app, which has gotten better at my news reading habits, fast, and generally okay to use.
Score: 9 Votes (Like | Disagree)
Avatar
9 months ago
Vapor. Ware.

You could not pay me the subscription fee to have it
Score: 9 Votes (Like | Disagree)

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