Apple News+ Head of Business Exits Company After Lackluster Start

Apple's head of business for Apple News+, Liz Schimel, has departed the company less than a year after the $9.99 per month service launched, reports Bloomberg.

Schimel was responsible for relationships with advertisers and news partners for ‌Apple News‌+, and before that, she served as the president of international business at Conde Nast.


Apple is said to be looking to hire a "notable name" in the publishing world to take Schimel's place. Schimel's replacement, like Schimel, will report to Peter Stern, who oversees Apple's services under Eddy Cue.

‌Apple News‌+ provides access to hundreds of magazines along with subscription news from The Wall Street Journal and The Los Angeles Times, but it has failed to catch on with consumers, perhaps due to the lack of access to publications like The New York Times and The Washington Post, which have refused to sign deals with Apple.

Apple has not provided information on how many ‌Apple News‌+ subscribers it has, but a report in November suggested Apple was struggling to entice people to pay for the service. That report indicated ‌Apple News‌+ got 200,000 sign ups within 48 hours, but that the numbers have not increased much since then.

While ‌Apple News‌+ was promoted at its launch, Apple has not been highlighting the service as of late, with Apple TV+ instead taking the spotlight. To boost ‌Apple News‌+ subscriber numbers, Apple is said to be considering bundling the ‌Apple News‌+ service with ‌Apple TV‌+ and Apple Music, but it's not clear when such a bundle might launch.

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2 weeks ago
That is a good start, now lets just get rid of Apple News+. Nobody will miss it.
Rating: 27 Votes
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2 weeks ago
Just kill it off. It was a terrible idea. Same goes for TV+. Apple thinks they can do everything. They should focus on hardware, operating systems and select software.
Rating: 24 Votes
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2 weeks ago


That is a good start, now lets just get rid of Apple News+. Nobody will miss it.


Yep. Another poster who thinks their experience/opinion = that of everyone else on the planet.

I for one would miss Apple News+ if it were withdrawn from service.
Rating: 15 Votes
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2 weeks ago


Magazine content aggregated in a single app, surfacing articles a user might be interested in and would otherwise miss (or be unable to justify buying a plethora of individual magazines in order to access) - it’s actually difficult to work out why that’s a terrible idea?


The problem isn’t the technology it’s the content. It’s crap.
Rating: 11 Votes
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2 weeks ago
I tried Apple's 3-month free Apple News+ trial.

I read less than 10 articles in 2 months, probably closer to 5. I cancelled it even with 1 free month remaining.

Main problems are:

* Filtering News+ sources to new articles is nearly impossible.
* Difficult to customize, which is exacerbated by very cluttered UI.
* News+ subscription is walled into News app. Apple should work with publishers to "sign in with Apple ID" to browse contents on the website.
* Too many magazine sources aren't formatted for News app.

I will continue to use the News app, which has gotten better at my news reading habits, fast, and generally okay to use.
Rating: 9 Votes
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2 weeks ago
Vapor. Ware.

You could not pay me the subscription fee to have it
Rating: 9 Votes
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2 weeks ago
The biggest problem with News+ is News. For the casual reader there’s more than enough news to read much less pay for more of it.
Rating: 6 Votes
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2 weeks ago
Apple News+ is a great value if you are a reader of multiple journals. For $120/yr you can read the New Yorker, New York, The Atlantic, the Wall Street Journal and can add additional sites such as the Economist and Washington Post as separate subscriptions. Saved content and sources sync seamlessly across all my devices. If you are an avid reader this is substantial savings and less cumbersome. Unfortunately, RSS readers have not evolved into allowing paywall websites full access to paying subscribers.
Rating: 4 Votes
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2 weeks ago
Apple wants to keep 50% of the revenue from the service. It’s no wonder most content providers choose to go their own way.
Rating: 4 Votes
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2 weeks ago
The issue with it for me was the cost. For me...it’s not worth $9.99 a month. I find MUCH more value in the $9.99 for Apple Music than I found in the cost for News+. If it was the same cost as Arcade or TV+...I think it would be more worth it.
Rating: 4 Votes
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