Apple News+ Head of Business Exits Company After Lackluster Start

by

Apple's head of business for Apple News+, Liz Schimel, has departed the company less than a year after the $9.99 per month service launched, reports Bloomberg.

Schimel was responsible for relationships with advertisers and news partners for ‌Apple News‌+, and before that, she served as the president of international business at Conde Nast.


Apple is said to be looking to hire a "notable name" in the publishing world to take Schimel's place. Schimel's replacement, like Schimel, will report to Peter Stern, who oversees Apple's services under Eddy Cue.

‌Apple News‌+ provides access to hundreds of magazines along with subscription news from The Wall Street Journal and The Los Angeles Times, but it has failed to catch on with consumers, perhaps due to the lack of access to publications like The New York Times and The Washington Post, which have refused to sign deals with Apple.

Apple has not provided information on how many ‌Apple News‌+ subscribers it has, but a report in November suggested Apple was struggling to entice people to pay for the service. That report indicated ‌Apple News‌+ got 200,000 sign ups within 48 hours, but that the numbers have not increased much since then.

While ‌Apple News‌+ was promoted at its launch, Apple has not been highlighting the service as of late, with Apple TV+ instead taking the spotlight. To boost ‌Apple News‌+ subscriber numbers, Apple is said to be considering bundling the ‌Apple News‌+ service with ‌Apple TV‌+ and Apple Music, but it's not clear when such a bundle might launch.

Top Rated Comments

(View all)
Avatar
22 weeks ago
That is a good start, now lets just get rid of Apple News+. Nobody will miss it.
Score: 27 Votes (Like | Disagree)
Avatar
22 weeks ago
Just kill it off. It was a terrible idea. Same goes for TV+. Apple thinks they can do everything. They should focus on hardware, operating systems and select software.
Score: 24 Votes (Like | Disagree)
Avatar
22 weeks ago


That is a good start, now lets just get rid of Apple News+. Nobody will miss it.

Yep. Another poster who thinks their experience/opinion = that of everyone else on the planet.

I for one would miss Apple News+ if it were withdrawn from service.
Score: 16 Votes (Like | Disagree)
Avatar
22 weeks ago


Magazine content aggregated in a single app, surfacing articles a user might be interested in and would otherwise miss (or be unable to justify buying a plethora of individual magazines in order to access) - it’s actually difficult to work out why that’s a terrible idea?

The problem isn’t the technology it’s the content. It’s crap.
Score: 11 Votes (Like | Disagree)
Avatar
22 weeks ago
I tried Apple's 3-month free Apple News+ trial.

I read less than 10 articles in 2 months, probably closer to 5. I cancelled it even with 1 free month remaining.

Main problems are:

* Filtering News+ sources to new articles is nearly impossible.
* Difficult to customize, which is exacerbated by very cluttered UI.
* News+ subscription is walled into News app. Apple should work with publishers to "sign in with Apple ID" to browse contents on the website.
* Too many magazine sources aren't formatted for News app.

I will continue to use the News app, which has gotten better at my news reading habits, fast, and generally okay to use.
Score: 9 Votes (Like | Disagree)
Avatar
22 weeks ago
Vapor. Ware.

You could not pay me the subscription fee to have it
Score: 9 Votes (Like | Disagree)

Top Stories

Hands On With iPhone 12 Models Showing New Sizes and Design

Monday July 6, 2020 2:04 pm PDT by
Ahead of the launch of new iPhones we often see dummy models created based on leaked schematics and specifications, with those models designed to let case makers create cases for the new devices ahead of their release. We got our hands on a set of dummy models that represent the iPhone 12 lineup, giving us our first close look at the iPhone 4-style design and the different size options. Subscri ...

Everything New in iOS 14 Beta 2: New Calendar Icon, Files Widget and More

Tuesday July 7, 2020 11:38 am PDT by
Apple today released the second beta of iOS 14 to developers for testing purposes, tweaking and refining some of the features that are coming in the update. Below, we've rounded up all of the changes that we found in the second beta. - Calendar icon - There's a new Calendar app icon in iOS 14 beta 2, with the day of the week abbreviated rather than spelled out. - Clock icon - The clock...

iPhone 12 Sizes Compared with iPhone SE, 7, 8, SE 2, X, 11, 11 Pro and 11 Pro Max [Update]

Tuesday July 7, 2020 6:49 pm PDT by
Apple is planning on launching the iPhone 12 this fall which is rumored to be coming in 3 different sizes: 5.4", 6.1" and 6.7". The middle size (6.1") matches up with the currently shipping iPhone 11, but the other two sizes will be entirely new. Over the weekend, there was some excitement about how well the new 5.4" iPhone 12 compares to the original iPhone SE. Those who have been hoping...

Tom Hanks Discusses 'Heartbreaking' Shift of WWII Film Greyhound From Theatrical Blockbuster to Apple TV+ Exclusive

Monday July 6, 2020 7:53 am PDT by
Tom Hanks' WWII drama "Greyhound" is set to premiere on Apple TV+ this Friday, July 10, and ahead of that debut the actor gave an interview with The Guardian discussing the film. "Greyhound" was originally planned to see a theatrical release this summer, and was repeatedly delayed in the wake of the ongoing Covid-19 pandemic. Apple won the streaming rights to the film, and in the new...

Developer's Visual Comparison of macOS Catalina and Big Sur Offers Closer Look at Apple's UI Redesign for Macs

Tuesday July 7, 2020 4:00 am PDT by
macOS 11 Big Sur is the next major release of Apple's operating system for Mac, and following its preview at WWDC, one of the biggest discussions has revolved around the all-new user interface redesign. Developers are still learning what the impact the new UI will have on their apps, and with that in mind, app designer Andrew Denty has compiled an extensive visual comparison of the user...

5.4-Inch iPhone 12 Model Size Compared to Original iPhone SE and iPhone 7

Saturday July 4, 2020 9:44 pm PDT by
iPhone 12 dummy models based on leaked schematics have been starting to circulate online and in online marketplaces. Not happy with the circulating size comparisons between the rumored 5.4" iPhone 12 and the original iPhone SE models, MacRumors forum user iZac took matters into his own hands and purchased his own 5.4" dummy model to provide more detailed size comparisons between the original...

Shipping Estimates for 27-Inch iMac Continue to Slip, Now Into September

Monday July 6, 2020 6:55 am PDT by
Amid rumors and hints of a forthcoming update for the iMac, supplies of Apple's current 27-inch iMac continue to dwindle with mid- and high-end stock configurations now seeing shipping estimates pushed back into September. The 27-inch iMac has seen tight supplies and extended shipping estimates for months now, but the situation has been gradually worsening to the point where new buyers can...

Apple Cuts iPhone Trade-In Values as iPhone 12 Launch Nears

Tuesday July 7, 2020 7:46 am PDT by
With just two months to go until the usual timeframe for Apple's iPhone launch events, Apple is cutting back on maximum trade-in values of previous-generation iPhones for those looking to upgrade to a new model. Maximum values on more recent models have dropped by $30–$50, while older models have generally dropped by $5–$20 with a few models seeing no change in value.iPhone XS Max: $500 to...

Analyst Believes iPhone 12 Pricing Will Start $50 Higher Even Without EarPods or Charger in Box

Wednesday July 8, 2020 9:35 am PDT by
Despite multiple reports indicating that Apple will not include EarPods or a wall charger with iPhone 12 models this year, one analyst believes that pricing will still increase slightly compared to the iPhone 11 lineup. In a research note provided to MacRumors, analyst Jeff Pu forecasted that iPhone 12 pricing will start at $749 for a new 5.4-inch model, an increase of $50 over the base...

14-Inch MacBook Pro With Mini-LED Display Expected to Enter Production in 2021

Wednesday July 8, 2020 7:51 am PDT by
Apple suppliers will begin competing to win manufacturing orders for new 14-inch and 16-inch MacBook Pro models with Mini-LED displays in the first quarter of 2021, according to Taiwanese research firm TrendForce. Rumors of a 14-inch MacBook Pro have surfaced since Apple replaced the 15-inch MacBook Pro with a new 16-inch model last year. Apple analyst Ming-Chi Kuo has previously said that...