location iconSince the launch of iOS 13 last fall, third-party access to users' background location data has reportedly declined by 68 percent, according to Location Sciences, a firm that analyzes location data for marketers (via Fast Company).

The firm also found that foreground data sharing, which occurs only while an app is open, has fallen by 24 percent.

According to a separate report by Digiday, third-party apps are now seeing opt-in rates under 50 percent for collecting location data when they're not in use.

The shortage of GPS data has been put down to Apple's recently introduction of pop-up options that let users selectively control background location tracking on the fly.

In iOS 13, iPhone and iPad users are periodically reminded about apps that are continuously tracking their location, complete with a map of those locations and options to "Change to Only While Using," "Always Allow," and "Just Once."

"As those particular options were made available to users, we do attribute that to the decrease in sharing," Jason Smith, Location Sciences' chief business officer, told Fast Company.

While the report indicates that Apple's new background location tracking options are having their intended effect, a recent report by The Wall Street Journal suggests that some developers are concerned that frequent location tracking reminders will hurt adoption of their apps.

Apple responded to the report by insisting that the changes were made to further safeguard user privacy.

"Apple has not built a business model around knowing a customer's location or the location of their device," an Apple spokesperson told WSJ, adding that Apple builds its hardware and software with privacy in mind.

Related Forum: iOS 13

Top Rated Comments

Chrjy Avatar
76 months ago
The thing is most consumers don't understand the differences which can in fact hurt developers and the customers experience of an app. For example, Apple provides Region Monitoring as part of their SDK which needs 'Always' location services to function, without it, it just won't work.

I am developing an app that requires Region Monitoring but I have no interest in the users location, in fact the location details never leave the device but to provide the necessary experience, 'Always' location services must be selected.

Don't get me wrong, if other devs have ulterior motives, which we know some do, then this is very welcome but for those devs, such as myself, who need Always location for a feature in the dev-kit that Apple provides, it's not good news.
Score: 4 Votes (Like | Disagree)
PickUrPoison Avatar
76 months ago

The thing is most consumers don't understand the differences which can in fact hurt developers and the customers experience of an app. For example, Apple provides Region Monitoring as part of their SDK which needs 'Always' location services to function, without it, it just won't work.

I am developing an app that requires Region Monitoring but I have no interest in the users location, in fact the location details never leave the device but to provide the necessary experience, 'Always' location services must be selected.

Don't get me wrong, if other devs have ulterior motives, which we know some do, then this is very welcome but for those devs, such as myself, who need Always location for a feature in the dev-kit that Apple provides, it's not good news.
Allowing Region Monitoring without periodic notification could be one of the changes Apple plans on making ?
Score: 4 Votes (Like | Disagree)
Puppuccino Avatar
76 months ago
I don’t know how much difference it makes with having strict privacy on for consumers realistically. However I’m happy that Apple has taken this stand and is why I’ve been using iPhone for many years and have no intention in going anywhere else.
Score: 2 Votes (Like | Disagree)
_Refurbished_ Avatar
76 months ago

The thing is most consumers don't understand the differences which can in fact hurt developers and the customers experience of an app. For example, Apple provides Region Monitoring as part of their SDK which needs 'Always' location services to function, without it, it just won't work.

I am developing an app that requires Region Monitoring but I have no interest in the users location, in fact the location details never leave the device but to provide the necessary experience, 'Always' location services must be selected.

Don't get me wrong, if other devs have ulterior motives, which we know some do, then this is very welcome but for those devs, such as myself, who need Always location for a feature in the dev-kit that Apple provides, it's not good news.
Apple should retool the system to be more precise. Such as, “Always on, but location details aren’t shared”.

My example may not be the best worded, but there should be a way for developers, such as yourself, to safely enable location sharing without compromising someone’s privacy.
Score: 2 Votes (Like | Disagree)
yuutacchi Avatar
76 months ago
I wish there was a way to quickly always allow in the background for some apps to avoid constant notifications.
Score: 2 Votes (Like | Disagree)
0815 Avatar
76 months ago

some developers are concerned that frequent location tracking reminders will hurt adoption of their apps.
I have rather their adoption rate hurt then my privacy. I want to choose with whom I share my location when and how often. If they have a legit reason to ask for this in their app that benefits me then I share it, otherwise not.
Score: 2 Votes (Like | Disagree)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Tesla Charging

Tesla Working to Add Apple CarPlay Support to Vehicles

Thursday November 13, 2025 8:31 am PST by
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports. Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

Everything New in iOS 26.2 Beta 2

Wednesday November 12, 2025 3:29 pm PST by
Apple today provided developers with the second beta of iOS 26.2, which adds a few new features worth knowing about. Measure App Apple's Measure app now features a Liquid Glass design for the level, with two Liquid Glass bubbles instead of white circles. Games App There's now an option to sort games in the Games app Library by size, in addition to Name and Recent. CarPlay The...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...